Gamification and Consumer Engagement: Creating Value in Context of ICT Development, Gatautis Rimantas, Banyte Jūrate, Vitkauskaite Elena
Автор: Adamou Betty Название: Gamification and Games in Market Research: Increasing Consumer Engagement in Research for Business Success ISBN: 0749483350 ISBN-13(EAN): 9780749483357 Издательство: Неизвестно Рейтинг: Цена: 62520.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional surveying methods.
Автор: Zichermann Gabe, Linder Joselin Название: The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition ISBN: 0071808310 ISBN-13(EAN): 9780071808316 Издательство: McGraw-Hill Рейтинг: Цена: 34310.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Gamification: It`s the hottest new strategy in business, and for good reason - it`s helping leading companies create unprecedented engagement with customers and employees. This book gives you full access to The Gamification Revolution app - a new way to optimize and enhance your experience with videos, tips, and social tools.
Автор: Gatautis Rimantas, Banyte Jūrate, Vitkauskaite Elena Название: Gamification and Consumer Engagement: Creating Value in Context of Ict Development ISBN: 3030542041 ISBN-13(EAN): 9783030542047 Издательство: Springer Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.
"A QUICK BUT THOUGHTFUL LOOK INTO THE PROS AND CONS OF GAMIFICATION…."—Daniel H. Pink, Author, Drive Why can't life—and business—be fun? For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability. They reveal how, why, and when gamification works—and what not to do. Discover the successes—and failures—of organizations that are using gamification: How a South Korean company called Neofect is using gamification to help people recover from strokes;How a tool called SuperBetter has demonstrated significant results treating depression, concussion symptoms, and the mental health harms of the COVID-19 pandemic through game thinking; How the ride-hailing giant Uber once used gamification to influence their drivers to work longer hours than they otherwise wanted to, causing swift backlash. The story of gamification isn't fun and games by any means. It's serious. When used carefully and thoughtfully, gamification produces great outcomes for users, in ways that are hard to replicate through other methods. Other times, companies misuse the "guided missile" of gamification to have people work and do things in ways that are against their self-interest. This revised and updated edition incorporates the most prominent research findings to provide a comprehensive gamification playbook for the real world.
Автор: Harrison Lewis Название: Gamification for Business ISBN: 1628651083 ISBN-13(EAN): 9781628651089 Издательство: Неизвестно Рейтинг: Цена: 22930.00 T Наличие на складе: Невозможна поставка.
Автор: Stefan Stieglitz; Christoph Lattemann; Susanne Rob Название: Gamification ISBN: 3319833197 ISBN-13(EAN): 9783319833194 Издательство: Springer Рейтинг: Цена: 167700.00 T Наличие на складе: Поставка под заказ. Описание: This compendium introduces game theory and gamification to a number of different domains and describes their professional application in information systems.
Автор: Burke Brian Название: Gamify: How Gamification Motivates People to Do Extraordinary Things ISBN: 1937134857 ISBN-13(EAN): 9781937134853 Издательство: Taylor&Francis Рейтинг: Цена: 26530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy. While gamification has tremendous potential to break through, most companies will get it wrong. Gartner predicts that by 2014, 80% of current gamified applications will fail to meet business objectives primarily due to poor design. As a trend, gamification is at the peak of the hype cycle; it has been oversold and it is broadly misunderstood. We are heading for the inevitable fall. Too many organizations have been led to believe that gamification is a magic elixir for indoctrinating the masses and manipulating them to do their bidding. These organizations are mistaking people for puppets, and these transparently cynical efforts are doomed to fail. This book goes beyond the hype and focuses on the 20% that are getting it right. We have spoken to hundreds of leaders in organizations around the world about their gamification strategies and we have seen some spectacular successes. The book examines some of these successes and identifies the common characteristics of these initiatives to define the solution space for success. It is a guide written for leaders of gamification initiatives to help them avoid the pitfalls and employ the best practices, to ensure they join the 20% that gets it right. "Gamify" shows gamification in action: as a powerful approach to engaging and motivating people to achieving their goals, while at the same time achieving organizational objectives. It can be used to motivate people to change behaviors, develop skills, and drive innovation. The sweet spot for gamification objectives is the space where the business objectives and player objectives are aligned. Like two sides of the same coin, player and business goals may outwardly appear different, but they are often the same thing, expressed different ways. The key to gamification success is to engage people on an emotional level and motivating them to achieve their goals.
Автор: Niman Neil B. Название: Gamification of Higher Education ISBN: 1137338733 ISBN-13(EAN): 9781137338730 Издательство: Springer Рейтинг: Цена: 102480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Instead of thinking about education as the mastery of a body of knowledge where the subject matter becomes the focus of our attention, The Gamification of Higher Education encourages us to think of it as a process that draws out the best in individuals and prepares them for happy, productive, and successful lives.
Название: Organizational Gamification ISBN: 0367321181 ISBN-13(EAN): 9780367321185 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Невозможна поставка. Описание: This edited volume presents an interdisciplinary collection of texts that examine the practice of gamification, the use of game design elements in non-game contexts, specifically as an organization and management research problem.
Автор: Peters Joan Название: Employee Engagement: Creating Positive Energy at Work ISBN: 1869228146 ISBN-13(EAN): 9781869228149 Издательство: Неизвестно Рейтинг: Цена: 26970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Engaged employees are essential to the success of an organisation. A highly-engaged employee will offer better customer experiences, produce higher-quality work, be more productive and innovative more often.
Автор: Samala Nagaraj Название: Insights, Innovation, and Analytics for Optimal Customer Engagement ISBN: 1799868648 ISBN-13(EAN): 9781799868644 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 159850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services.
Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.
Автор: Consumer Dummies Название: Customer Engagement for Dummies ISBN: 1118725603 ISBN-13(EAN): 9781118725603 Издательство: Wiley Рейтинг: Цена: 19000.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Today`s business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
