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Advertising Revolutionary: The Life and Work of Tom Burrell, Jason P. Chambers


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Цена: 20860.00T
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Автор: Jason P. Chambers
Название:  Advertising Revolutionary: The Life and Work of Tom Burrell
ISBN: 9780252087646
Издательство: Mare Nostrum (Eurospan)
Классификация:


ISBN-10: 025208764X
Обложка/Формат: Paperback
Страницы: 256
Вес: 0.48 кг.
Дата издания: 06.02.2024
Язык: English
Иллюстрации: 10 black & white photographs
Размер: 229 x 152 x 28
Ключевые слова: Advertising,History of the Americas,Local history, BIOGRAPHY & AUTOBIOGRAPHY / Cultural, Ethnic & Regional / African American & Black,BUSINESS & ECONOMICS / Advertising & Promotion,HISTORY / United States / State & Local / Midwest (IA, IL, IN, KS, MI, MN, MO, ND, NE, OH, SD, WI)
Основная тема: Advertising,History of the Americas,Local history, BIOGRAPHY & AUTOBIOGRAPHY / Cultural, Ethnic & Regional / African American & Black,BUSINESS & ECONOMICS / Advertising & Promotion,HISTORY / United States / State & Local / Midwest (IA, IL, IN, KS, MI, MN,
Подзаголовок: The life and work of tom burrell
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: The ad exec who revolutionized the image of Black Americans in advertising

Over a forty-year career, Chicagoan Tom Burrell changed the face of advertising and revolutionized the industry’s approach to African Americans as human beings and consumers. Jason P. Chambers offers a biography of the groundbreaking creator and entrepreneur that explores Burrell’s role in building brands like McDonald’s and Coca-Cola within a deeply felt vision of folding positive images of Black people into mainstream American life. While detailing Burrell’s successes, Chambers tells a parallel story of what Burrell tried to do that sheds light on the motivations of advertising creators who viewed their work as being about more than just selling. Chambers also highlights how Burrell used his entrepreneurial gifts to build an agency that opened the door for Black artists, copywriters, directors, and other professionals to earn livings, build careers, and become leaders within the industry.

Compelling and multidimensional, Advertising Revolutionary combines archival research and interviews with Burrell and his colleagues to provide a long overdue portrait of an advertising industry legend and his times.


Дополнительное описание: Acknowledgments

Introduction

  1. Growing Up in Chicago
  2. Into the Advertising Industry
  3. Burrell-McBain Advertising
  4. Finding Solid Footing
  5. The Burrell Agency
  6. First in the Nation
  7. Overcomin


Best Minds: How Allen Ginsberg Made Revolutionary Poetry from Madness

Автор: Stevan M. Weine
Название: Best Minds: How Allen Ginsberg Made Revolutionary Poetry from Madness
ISBN: 1531502660 ISBN-13(EAN): 9781531502669
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 29220.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

A revelatory look at how poet Allen Ginsberg transformed experiences of mental illness and madness into some of the most powerful and widely read poems of the twentieth century.
Allen Ginsberg’s 1956 poem “Howl” opens with one of the most resonant phrases in modern poetry: “I saw the best minds of my generation destroyed by madness.” Thirty years later, Ginsberg entrusted a Columbia University medical student with materials not shared with anyone else, including psychiatric records that documented how he and his mother, Naomi Ginsberg, struggled with mental illness.
In Best Minds, psychiatrist, researcher, and scholar Stevan M. Weine, M.D., who was that medical student, examines how Allen Ginsberg took his visions and psychiatric hospitalization, his mother’s devastating illness, confinement, and lobotomy, and the social upheavals of the postwar world and imaginatively transformed them.
Though madness is often linked with hardship and suffering, Ginsberg’s showed how it could also lead to profound and redemptive aesthetic, spiritual, and social changes. Through his revolutionary poetry and social advocacy, Ginsberg dedicated himself to leading others toward new ways of being human and easing pain.
Throughout his celebrated career Ginsberg made us feel as though we knew everything there was to know about him. However, much has been left out about his experiences growing up with a mentally ill mother, his visions, and his psychiatric hospitalization.
In Best Minds, with a forty-year career studying and addressing trauma, Weine provides a groundbreaking exploration of the poet and his creative process especially in relation to madness.
Best Minds examines the complex relationships between mental illness, psychiatry, trauma, poetry, and prophecy—using the access Ginsberg generously shared to offer new, lively, and indispensable insights into an American icon. Weine also provides new understandings of the paternalism, treatment failures, ethical lapses, and limitations of American psychiatry in the 1940s and 1950s.
In light of these new discoveries, the challenges Ginsberg faced appear starker and his achievements, both as a poet and an advocate, even more remarkable.


The British Army on Campaign (1)

Автор: Michael Barthorp
Название: The British Army on Campaign (1)
ISBN: 0850457939 ISBN-13(EAN): 9780850457933
Издательство: Osprey
Рейтинг:
Цена: 12860.00 T
Наличие на складе: Поставка под заказ.
Описание: Offers a collection of original studies on Xunzi, a leading classical Confucian thinker, and on other aspects of Chinese philosophy. While each essay individually makes an important contribution to the study of Chinese philosophy, the book as a whole represents a major scholarly achievement. Throughout, the methodology exemplifies a constructive interpretation and analysis of major concepts.

Propaganda 1776: Secrets, Leaks, and Revolutionary Communications in Early America

Автор: Castronovo Russ
Название: Propaganda 1776: Secrets, Leaks, and Revolutionary Communications in Early America
ISBN: 019067749X ISBN-13(EAN): 9780190677497
Издательство: Oxford Academ
Рейтинг:
Цена: 49490.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Propaganda 1776 reframes the culture of the U.S. Revolution and early Republic, revealing it to be rooted in a vast network of propaganda.

Instagram Marketing for Business 2020: Beginners Secrets on How Algorithms Work to Become a Fruitful Influencer with Advertising Hacks, the Power of S

Автор: Levy Christopher Allan
Название: Instagram Marketing for Business 2020: Beginners Secrets on How Algorithms Work to Become a Fruitful Influencer with Advertising Hacks, the Power of S
ISBN: 1801443564 ISBN-13(EAN): 9781801443562
Издательство: Неизвестно
Рейтинг:
Цена: 22950.00 T
Наличие на складе: Нет в наличии.
Описание:

Do you want to learn how to take advantage of the first and most powerful Social Commerce in history to increase disproportionately your brand awareness, exploiting the fruitful secrets of the Instagram algorithm? If yes, then keep reading...


With the growing number of Instagram users, this platform also presents itself as an ideal place to sell your business. There are more than 800 million monthly subscribers on Instagram. Therefore, this means that your product or service could quickly get a wide market reach. Unfortunately, this does not come on a silver platter...


There are numerous ways of marketing your product or service on Instagram. Nevertheless, your message should not be confusing. As such, consistency is critical. Buyers in the modern world are frequently turned off by hard-selling habits. After posting images and videos about your brand, do not yell to your audience. Just be creative and not pushy.


This book covers the following topics:

  • Instagram is the new Facebook? (Instagram VS TikTok Included)
  • How to perfectly set up your Instagram business account for marketing
  • The foundations of creating a solid long-term Instagram marketing ecosystem
  • You must follow these rules for writing your bio to instantly generate potential buyers, not simply followers
  • 6 smart ways to make money online with your Instagram page
  • Monetize your Instagram profile as an influencer or by following other paths
  • 14 tips to grow vertically up your brand awareness from 2020 onwards (SEO secrets included)
  • The power of Instagram stories and, in general, of Instagram videos
  • How to exploit IG stories to attract more potential buyers and less timewasters + BONUS: the IGTV flop
  • Extending the lifespan of stories with highlights and how to leverage them in a marketing optic
  • The most profitable 2-steps Instagram lead generation strategy of all times
  • Why influencer marketing is a double-edged weapon?
  • Instagram algorithm secrets
  • 9 tricks on how to make storytelling more compelling by knowing your audience
  • How to organize contests and giveaways
  • How to make use of Instagram ads
  • Making use of Instagram live for your business
  • How can you strategically leverage the profitability of your business?

...And so much more


At this point you're probably wondering if this will be one of the usual books on Instagram with the usual information available easily for free on Google or YouTube, well, I don't want to reassure you with trivial words, but with facts and, in this regard, you just need to take a good reading to the table of contents to easily understand that you won't find the usual worthless information, but a lot of pragmatic, useful and replicable ones


So, if you seriously want to discover how you can market your business in a certainly profitable way through Instagram, then scroll up, click the "BUY NOW" button and enjoy the voyage.


Instagram Marketing for Business 2020: Beginners Secrets on How Algorithms Work to Become a Fruitful Influencer with Advertising Hacks, the Power of S

Автор: Levy Christopher Allan
Название: Instagram Marketing for Business 2020: Beginners Secrets on How Algorithms Work to Become a Fruitful Influencer with Advertising Hacks, the Power of S
ISBN: 1801443572 ISBN-13(EAN): 9781801443579
Издательство: Неизвестно
Рейтинг:
Цена: 32140.00 T
Наличие на складе: Нет в наличии.
Описание:

Do you want to learn how to take advantage of the first and most powerful Social Commerce in history to increase disproportionately your brand awareness, exploiting the fruitful secrets of the Instagram algorithm? If yes, then keep reading...


With the growing number of Instagram users, this platform also presents itself as an ideal place to sell your business. There are more than 800 million monthly subscribers on Instagram. Therefore, this means that your product or service could quickly get a wide market reach. Unfortunately, this does not come on a silver platter...


There are numerous ways of marketing your product or service on Instagram. Nevertheless, your message should not be confusing. As such, consistency is critical. Buyers in the modern world are frequently turned off by hard-selling habits. After posting images and videos about your brand, do not yell to your audience. Just be creative and not pushy.


This book covers the following topics:

  • Instagram is the new Facebook? (Instagram VS TikTok Included)
  • How to perfectly set up your Instagram business account for marketing
  • The foundations of creating a solid long-term Instagram marketing ecosystem
  • You must follow these rules for writing your bio to instantly generate potential buyers, not simply followers
  • 6 smart ways to make money online with your Instagram page
  • Monetize your Instagram profile as an influencer or by following other paths
  • 14 tips to grow vertically up your brand awareness from 2020 onwards (SEO secrets included)
  • The power of Instagram stories and, in general, of Instagram videos
  • How to exploit IG stories to attract more potential buyers and less timewasters + BONUS: the IGTV flop
  • Extending the lifespan of stories with highlights and how to leverage them in a marketing optic
  • The most profitable 2-steps Instagram lead generation strategy of all times
  • Why influencer marketing is a double-edged weapon?
  • Instagram algorithm secrets
  • 9 tricks on how to make storytelling more compelling by knowing your audience
  • How to organize contests and giveaways
  • How to make use of Instagram ads
  • Making use of Instagram live for your business
  • How can you strategically leverage the profitability of your business?

...And so much more


At this point you're probably wondering if this will be one of the usual books on Instagram with the usual information available easily for free on Google or YouTube, well, I don't want to reassure you with trivial words, but with facts and, in this regard, you just need to take a good reading to the table of contents to easily understand that you won't find the usual worthless information, but a lot of pragmatic, useful and replicable ones


So, if you seriously want to discover how you can market your business in a certainly profitable way through Instagram, then scroll up, click the "BUY NOW" button and enjoy the voyage.


Women`s Work in Public Relations

Автор: Elizabeth Bridgen, Sarah Williams
Название: Women`s Work in Public Relations
ISBN: 1804555398 ISBN-13(EAN): 9781804555392
Издательство: Emerald
Рейтинг:
Цена: 108410.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

The experience of women’s everyday lives in public relations roles across the world is under-recorded and under-explored. While the body of knowledge which explores public relations and corporate communications is growing, research that seeks to understand the working lives of women in promotional cultures is still limited. This collection prioritises women’s experiences and histories to understand more about public relations practices and the daily lives of women who carry out this work.

Demonstrating the breadth and range of feminist writing on women’s work, chapters step away from management-based accounts of public relations towards a space where marginalised voices and the lived experiences of women at all stages in their career are foregrounded. Discussing working lives in Brazil, Spain, Bosnia, Turkey, the UK and beyond, authors consider in rich detail female roles, experiences and paradoxes.

Reconceptualising human experience through a holistic feminist approach, Women’s Work in Public Relations takes us behind the scenes to connect with women navigating the problems and contradictions of everyday working life.


When Ads Work

Автор: Jones, David M
Название: When Ads Work
ISBN: 0765617382 ISBN-13(EAN): 9780765617385
Издательство: Taylor&Francis
Рейтинг:
Цена: 193950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Changing the World Is the Only Fit Work for a Grown Man

Автор: Harrison Steve
Название: Changing the World Is the Only Fit Work for a Grown Man
ISBN: 0957151500 ISBN-13(EAN): 9780957151505
Издательство: Неизвестно
Рейтинг:
Цена: 27650.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

When Ads Work

Автор: Jones, David M
Название: When Ads Work
ISBN: 0765617390 ISBN-13(EAN): 9780765617392
Издательство: Taylor&Francis
Рейтинг:
Цена: 63280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Sex in Advertising

Автор: Reichert, Tom
Название: Sex in Advertising
ISBN: 0805841172 ISBN-13(EAN): 9780805841176
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Нет в наличии.

Sex in Advertising

Автор: Reichert, Tom
Название: Sex in Advertising
ISBN: 0805841180 ISBN-13(EAN): 9780805841183
Издательство: Taylor&Francis
Рейтинг:
Цена: 51030.00 T
Наличие на складе: Нет в наличии.

Mixed Media

Автор: Bivins, Tom
Название: Mixed Media
ISBN: 103226960X ISBN-13(EAN): 9781032269603
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.


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