Автор: Heller, Steven Название: All-american ads of the 60s ISBN: 3836588595 ISBN-13(EAN): 9783836588591 Издательство: Taschen Рейтинг: Цена: 26570.00 T Наличие на складе: Есть Описание: America of the 1960s exuded optimism and a bright economic future. Advertisers seduced Americans to indulge in a giant consumer binge. This collection of ads features stars such as Sean Connery, Woody Allen, Salvador Dali, and Sammy Davis Jr. endorsing everything from bourbon to suits in an era known for extremes.
Автор: Heller, Steven Название: All-American ADS of the 80s ISBN: 3836588617 ISBN-13(EAN): 9783836588614 Издательство: Taschen Рейтинг: Цена: 26570.00 T Наличие на складе: Есть Описание: The emergence of the digital world signaled a looming change in the advertising industry. Still cash, cocaine, and Calvins were the staples of flagrant consumerism. With cell phones just around the corner and the death of print in the air, advertisers were still devoting substantial dollars to one of the most outrageous, flamboyant, and...
Автор: Heimann Jim Название: All-American Ads of the 50s ISBN: 3836551322 ISBN-13(EAN): 9783836551328 Издательство: Taschen Цена: 26570.00 T Наличие на складе: Есть Описание: A plethora of 1950s ads covering just about anything the dollar could buy, from Las Vegas vacations to cigarettes as healthy mood enhancers. More than a record of bygone products and campaigns, these colorful ads provide an evocative record of everyday American life when McCarthyism was rife and capitalism was king.
Название: All-American Ads of the 40s ISBN: 3836588587 ISBN-13(EAN): 9783836588584 Издательство: Taschen Рейтинг: Цена: 26570.00 T Наличие на складе: Есть Описание: This volume`s engaging overview of advertisements evokes the nostalgic sentimentality of a bygone era, ranging from wartime to prosperity and optimism in American life over the course of the 1940s. The omnipresent advertising campaigns saturated a burgeoning consumerism, from fashion and food to beauty and beverage, and everything in between.
Название: Mid-Century Ads. 40th Ed. ISBN: 3836591472 ISBN-13(EAN): 9783836591478 Издательство: Taschen Рейтинг: Цена: 22140.00 T Наличие на складе: Есть Описание: Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and '60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.
If we take ads as a metaphor of psychoanalysis, the consumer who buys the product or the brand as represented in the ads, has set out on a fantastic journey, in a sense. Ads try to make the journey of the consumer a journey to the unconscious mind as much as possible, with phase and stages of the product such as presentation, store layout, and all other launching activities, like the stages that a patient goes through in the treatment process in clinical psychology. Almost every time it succeeds. Moreover, this journey is as effective as the complexes or neuroses that Freud stated; The purchased product and brand definitely changes us. This is a change in dreams. Actually, this is usually the reason to go shopping: To create a new style, a new trend, and even to climb the social ladder. The product will change our lives. This is often the slogan written on the box. Even with a higher expectation, we want the product to change not only our lives but also us, ourselves. This is often clearly written on the package, and a completely new "you" is promised after several uses.
The book in your hand, Ads That Touch Psychopathology takes a look at a global phenomenon occurring between advertisement and human psyche with a specific focus on a local example, productions in the Republic of Turkey at the start of the millennium. Because the human mind works similarly regardless of geography and today's economy works the same in almost every place globally, I think that readers from different countries will not be unfamiliar with the examples given in the book and sometimes even see their daily lives just like in a mirror. Familiar to such an extent that in many of the examples the average reader around the world will be feeling as if they see the consumer psyche out of a mirror reflected in this book. This will give the reader an opportunity to see how much global society functions the same in any place. After all, although we may, more or less, be from different geographies, cultures, and even political systems, we belong to the same economic life.
Would you like to generate more leads and revenue?
Do you want to sell more products online and increase in-store visits?
Do you want to bring more traffic to your website?
If YES then keep reading...
Why does Google Ads get people to not only click on ADS but also act on them?
Find out with these Google Ads statistics
People who click on ads are 50% more likely to make a purchase
Online ads increase brand awareness by 80%
63,000 searches get processed by Google each second
90% of desktop searches happen on Google
76% of the search engine market belongs to Google
73% of the paid search market share belongs to Google
65% of small-to-midsized businesses have a PPC campaign
46% of clicks go to the top three paid ads in search results
35% of users purchase a product within 5 days of searching for it on Google
When it comes to online advertising, PPC (Pay Per Click) offers one of the most competitive tools for building brand awareness, increasing website traffic, and driving purchases, in-store visits, leads, and phone calls and Google Ads provides one of the best platforms for earning these results.
This guide will focus on the following:
Choosing Keywords
How To Build a Google Friendly Website
Local SEO Begins at Home
Website Content that is Keyword Specific
Creating Compelling Ads
Optimizing for Conversions
Tips on Improving your Content Marketing Strategy
Search Campaigns Ad Group Settings & structure
Converting Your Followers
How to Optimize Your AdWords Campaign AND MORE
Don't waste your time and money
Discover everything about GoogleAdWords
Get your copy today
Автор: Potter Deb Название: Amazon Ads for Authors: Tips and Strategies to Sell Your Books ISBN: 107916720X ISBN-13(EAN): 9781079167207 Издательство: Неизвестно Цена: 18330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Make Amazon ads that work. Learn to monitor, analyze, and optimize. Packed with tips and strategies to improve the quality of your advertising. Updated to reflect the latest Amazon changes in September 2020.
Автор: Sullivan Luke Название: Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads ISBN: 1119164001 ISBN-13(EAN): 9781119164005 Издательство: Wiley Рейтинг: Цена: 20050.00 T Наличие на складе: Поставка под заказ. Описание: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building
Автор: Berger, Arthur Asa, Название: Ads, fads, and consumer culture : ISBN: 1538137801 ISBN-13(EAN): 9781538137802 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 95750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Ads, Fads, and Consumer Culture-now in its sixth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
Автор: Caples, John Название: Making ads pay ISBN: 1607965666 ISBN-13(EAN): 9781607965664 Издательство: Неизвестно Рейтинг: Цена: 13790.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
