Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity, Brian Wansink
Автор: Wansink, Brian Название: Marketing nutrition ISBN: 0252074556 ISBN-13(EAN): 9780252074554 Издательство: Wiley EDC Рейтинг: Цена: 19430.00 T Наличие на складе: Поставка под заказ. Описание:
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.
Автор: Fu, Jia-chen Название: Other milk ISBN: 0295744049 ISBN-13(EAN): 9780295744049 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 91960.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
In the early twentieth century, China was stigmatized as the �Land of Famine.� Meanwhile in Europe and the United States, scientists and industrialists seized upon the soybean as a miracle plant that could help build modern economies and healthy nations. Soybeans, protein-packed and domestically grown, were a common food in China, and soybean milk (doujiang) was poised for reinvention for the modern age. Scientific soybean milk became a symbol of national growth and development on Chinese terms, and its competition with cow�s milk reflected China�s relationship to global modernity and imperialism.
The Other Milk explores the curious paths that led to the notion of the deficient Chinese diet and to soybean milk as the way to guarantee food security for the masses. Jia-Chen Fu�s in-depth examination of the intertwined relationships between diet, health, and nation illuminates the multiple forces that have been essential in the formation of nutrition science in China.
Автор: Oliva DSouza Название: Soy and Soy-based Foods in Health and Nutrition ISBN: 1774077221 ISBN-13(EAN): 9781774077221 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 151530.00 T Наличие на складе: Нет в наличии. Описание: Outlines the importance of soy in the world food market and emphasizes the manner in which soy is gaining importance in a world that is increasingly adopting a vegan diet. Soy is a rich source of protein and is a primary protein source in vegan food in US as well as in Asia Pacific regions.
Название: Functional Foods and Biotechnology ISBN: 0367429217 ISBN-13(EAN): 9780367429218 Издательство: Taylor&Francis Рейтинг: Цена: 183750.00 T Наличие на складе: Невозможна поставка. Описание: This second book in the Food Biotechnology series focuses on the biotransformation and analysis of functional foods and ingredients. It explores the diversity of plant food sources and innovations for functional food and ingredients and it covers biological functions and health benefits of various food ingredients.
Автор: Bagchi, Debasis Название: Biotechnology in Functional Foods and Nutraceuticals ISBN: 1420087118 ISBN-13(EAN): 9781420087116 Издательство: Taylor&Francis Рейтинг: Цена: 193950.00 T Наличие на складе: Нет в наличии.
Название: Functional Foods and Biotechnology ISBN: 0367390299 ISBN-13(EAN): 9780367390297 Издательство: Taylor&Francis Рейтинг: Цена: 65320.00 T Наличие на складе: Невозможна поставка. Описание:
World-wide there are more overweight and obese people (1 billion) than there are malnourished (0.8 billion). Today the challenge lies not just in meeting basic nutritional needs, but providing additional protective ingredients to help prevent the major chronic diseases associated with obesity. Biotechnology has become an important tool in recent years and scientists are now investigating advanced and novel strategies for the improvement of the functional aspects of food and food ingredients in an effort to manage the current and emerging health care challenges.
Functional Foods and Biotechnology focuses the information from the recently published Food Biotechnology to illuminate the role of biochemical processing in the improvement of functional foods with targeted health benefits and increased nutrient value. Applying molecular, biochemical, cellular, and bioprocessing concepts, the text explores the design of functional food ingredients; the bio-mobilization of major nutrients such as starch, lipids, vitamins, and minerals; and the use of specific phenolic metabolites from common botanical species that have been found effective in disease prevention. Many chapters are concerned with the role of ingredients in oxidation-linked disease, which is the core basis for the major chronic diseases. Specialty topics include non-nutritive sweeteners, immune factors from eggs, phytochemicals as antimicrobials, and passive immune improvement with pro- and pre-biotics. The text provides conceptual insights to key emerging techniques for improving food production and processing, enhancing food safety and quality, and increasing nutritional values and functional aspects of food for better human health. Introducing key concepts in biotechnology and the improvement of functional foods and nutrient sources, Functional Foods and Biotechnology addresses specific strategies and potential solutions to poor nutrition, be it caloric excess or deficiency, and the related health challenges facing the world today.
Название: Functional foods and biotechnology ISBN: 0367435225 ISBN-13(EAN): 9780367435226 Издательство: Taylor&Francis Рейтинг: Цена: 183750.00 T Наличие на складе: Невозможна поставка. Описание: Functional Foods and Biotechnology illuminates the role of metabolic and biochemical processing in the improvement of functional foods with targeted health benefits and increased nutrient value.
Название: Functional Foods and Biotechnology, Two Volume Set ISBN: 0367426366 ISBN-13(EAN): 9780367426361 Издательство: Taylor&Francis Рейтинг: Цена: 183750.00 T Наличие на складе: Невозможна поставка. Описание: The two volume set of Functional Foods and Biotechnology illuminates the role of metabolic and biochemical processing in the improvement of functional foods with targeted health benefits and increased nutrient value.
Автор: Aamir Ahmad Название: Soy: Nutrition, Consumption & Health ISBN: 1620818477 ISBN-13(EAN): 9781620818473 Издательство: Nova Science Рейтинг: Цена: 309400.00 T Наличие на складе: Невозможна поставка. Описание: The Encyclopedia of Water Politics and Policy in the United States is the most comprehensive reference source available that analyzes water-related issues in America. A diverse group of over 100 scholars have provided their research and analysis of why water is so significant by tracing its impact on issues like national and state boundaries, western migration, urbanization, and the economy.
Автор: Chee-Beng Tan, Christine M. Du Bois, Sidney Mintz Название: The World of Soy ISBN: 0252033418 ISBN-13(EAN): 9780252033414 Издательство: Wiley EDC Рейтинг: Цена: 40040.00 T Наличие на складе: Поставка под заказ. Описание:
As the most ecologically efficient and economical source of complete protein in human food, soy is gradually attracting more use in the American diet for its nutritional and financial value. Derived from soybean plants--the leading export crop of the United States and the world's most traded crop--soy produced for human consumption is part of a global enterprise affecting the likes of farmers, economists, dieticians, and grocery shoppers. An international group of expert food specialists--including an agricultural economist, an agricultural sociologist, a former Peace Corps development expert, and numerous food anthropologists and agricultural historians--discusses important issues central to soy production and consumption: genetically engineered soybeans, increasing soybean cultivation, soyfood marketing techniques, the use of soybeans as an important soil restorative, and the rendering of soybeans for human consumption.
Contributors are Katarzyna Cwiertka, Christine M. Du Bois, H. T. Huang, Lawrence Kaplan, Jian-Hua Mao, Sidney W. Mintz, Akiko Moriya, Can Van Nguyen, Donald Z. Osborn, Erino Ozeki, Myra Sidharta, Ivan Sergio Freire de Sousa, Chee-Beng Tan, and Rita de Cássia Milagres Teixeira Vieira.
Автор: Fu, Jia-chen Название: Other milk ISBN: 0295744030 ISBN-13(EAN): 9780295744032 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29260.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
In the early twentieth century, China was stigmatized as the �Land of Famine.� Meanwhile in Europe and the United States, scientists and industrialists seized upon the soybean as a miracle plant that could help build modern economies and healthy nations. Soybeans, protein-packed and domestically grown, were a common food in China, and soybean milk (doujiang) was poised for reinvention for the modern age. Scientific soybean milk became a symbol of national growth and development on Chinese terms, and its competition with cow�s milk reflected China�s relationship to global modernity and imperialism.
The Other Milk explores the curious paths that led to the notion of the deficient Chinese diet and to soybean milk as the way to guarantee food security for the masses. Jia-Chen Fu�s in-depth examination of the intertwined relationships between diet, health, and nation illuminates the multiple forces that have been essential in the formation of nutrition science in China.
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