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Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity, Brian Wansink


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Автор: Brian Wansink
Название:  Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity
ISBN: 9780252029424
Издательство: Wiley EDC
Классификация:

ISBN-10: 0252029429
Обложка/Формат: Hardback
Страницы: 224
Вес: 0.46 кг.
Дата издания: 2005-06-08
Серия: The food series
Язык: English
Размер: 229 x 152 x 20
Читательская аудитория: Professional & vocational
Основная тема: Behavioural economics,Dietetics & nutrition,Diets & dieting,Economics, finance, business & management,Popular medicine & health,Sales & marketing, BUSINESS & ECONOMICS / Consumer Behavior,BUSINESS & ECONOMICS / General,BUSINESS & ECONOMICS / Marketing / G
Подзаголовок: Soy, functional foods, biotechnology, and obesity
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание:
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.

Дополнительное описание:
 Contents Acknowledgments Introduction Part 1: Secrets about Food and People 1. Nutrition Knowledge That Matters 2. Classified World War II Secrets 3. If It Sounds Good, It Tastes Good Part 2: Tools for Targeting 4. Profiling the Perfect Consumer 5. 


Marketing nutrition

Автор: Wansink, Brian
Название: Marketing nutrition
ISBN: 0252074556 ISBN-13(EAN): 9780252074554
Издательство: Wiley EDC
Рейтинг:
Цена: 19430.00 T
Наличие на складе: Поставка под заказ.
Описание:

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.

Soy and Soy-based Foods in Health and Nutrition

Автор: Oliva DSouza
Название: Soy and Soy-based Foods in Health and Nutrition
ISBN: 1774077221 ISBN-13(EAN): 9781774077221
Издательство: Mare Nostrum (Eurospan)
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Цена: 151530.00 T
Наличие на складе: Поставка под заказ.
Описание: Outlines the importance of soy in the world food market and emphasizes the manner in which soy is gaining importance in a world that is increasingly adopting a vegan diet. Soy is a rich source of protein and is a primary protein source in vegan food in US as well as in Asia Pacific regions.

Functional Foods and Biotechnology

Название: Functional Foods and Biotechnology
ISBN: 0367429217 ISBN-13(EAN): 9780367429218
Издательство: Taylor&Francis
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Цена: 183750.00 T
Наличие на складе: Невозможна поставка.
Описание: This second book in the Food Biotechnology series focuses on the biotransformation and analysis of functional foods and ingredients. It explores the diversity of plant food sources and innovations for functional food and ingredients and it covers biological functions and health benefits of various food ingredients.

Bioprocesses and Biotechnology for Functional Foods and Nutraceuticals

Автор: Shahidi, Fereidoon
Название: Bioprocesses and Biotechnology for Functional Foods and Nutraceuticals
ISBN: 0824747224 ISBN-13(EAN): 9780824747220
Издательство: Taylor&Francis
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Цена: 296030.00 T
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Biotechnology in Functional Foods and Nutraceuticals

Автор: Bagchi, Debasis
Название: Biotechnology in Functional Foods and Nutraceuticals
ISBN: 1420087118 ISBN-13(EAN): 9781420087116
Издательство: Taylor&Francis
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Цена: 193950.00 T
Наличие на складе: Нет в наличии.

Functional Foods and Biotechnology

Название: Functional Foods and Biotechnology
ISBN: 0367390299 ISBN-13(EAN): 9780367390297
Издательство: Taylor&Francis
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Цена: 65320.00 T
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Описание:

World-wide there are more overweight and obese people (1 billion) than there are malnourished (0.8 billion). Today the challenge lies not just in meeting basic nutritional needs, but providing additional protective ingredients to help prevent the major chronic diseases associated with obesity. Biotechnology has become an important tool in recent years and scientists are now investigating advanced and novel strategies for the improvement of the functional aspects of food and food ingredients in an effort to manage the current and emerging health care challenges.

Functional Foods and Biotechnology focuses the information from the recently published Food Biotechnology to illuminate the role of biochemical processing in the improvement of functional foods with targeted health benefits and increased nutrient value. Applying molecular, biochemical, cellular, and bioprocessing concepts, the text explores the design of functional food ingredients; the bio-mobilization of major nutrients such as starch, lipids, vitamins, and minerals; and the use of specific phenolic metabolites from common botanical species that have been found effective in disease prevention. Many chapters are concerned with the role of ingredients in oxidation-linked disease, which is the core basis for the major chronic diseases. Specialty topics include non-nutritive sweeteners, immune factors from eggs, phytochemicals as antimicrobials, and passive immune improvement with pro- and pre-biotics. The text provides conceptual insights to key emerging techniques for improving food production and processing, enhancing food safety and quality, and increasing nutritional values and functional aspects of food for better human health.

Introducing key concepts in biotechnology and the improvement of functional foods and nutrient sources, Functional Foods and Biotechnology addresses specific strategies and potential solutions to poor nutrition, be it caloric excess or deficiency, and the related health challenges facing the world today.


Functional foods and biotechnology

Название: Functional foods and biotechnology
ISBN: 0367435225 ISBN-13(EAN): 9780367435226
Издательство: Taylor&Francis
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Цена: 183750.00 T
Наличие на складе: Невозможна поставка.
Описание: Functional Foods and Biotechnology illuminates the role of metabolic and biochemical processing in the improvement of functional foods with targeted health benefits and increased nutrient value.

Functional Foods and Biotechnology, Two Volume Set

Название: Functional Foods and Biotechnology, Two Volume Set
ISBN: 0367426366 ISBN-13(EAN): 9780367426361
Издательство: Taylor&Francis
Рейтинг:
Цена: 183750.00 T
Наличие на складе: Невозможна поставка.
Описание: The two volume set of Functional Foods and Biotechnology illuminates the role of metabolic and biochemical processing in the improvement of functional foods with targeted health benefits and increased nutrient value.

Soy: Nutrition, Consumption & Health

Автор: Aamir Ahmad
Название: Soy: Nutrition, Consumption & Health
ISBN: 1620818477 ISBN-13(EAN): 9781620818473
Издательство: Nova Science
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Цена: 309400.00 T
Наличие на складе: Невозможна поставка.
Описание: The Encyclopedia of Water Politics and Policy in the United States is the most comprehensive reference source available that analyzes water-related issues in America. A diverse group of over 100 scholars have provided their research and analysis of why water is so significant by tracing its impact on issues like national and state boundaries, western migration, urbanization, and the economy.

The World of Soy

Автор: Chee-Beng Tan, Christine M. Du Bois, Sidney Mintz
Название: The World of Soy
ISBN: 0252033418 ISBN-13(EAN): 9780252033414
Издательство: Wiley EDC
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Цена: 40040.00 T
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Описание:

As the most ecologically efficient and economical source of complete protein in human food, soy is gradually attracting more use in the American diet for its nutritional and financial value. Derived from soybean plants--the leading export crop of the United States and the world's most traded crop--soy produced for human consumption is part of a global enterprise affecting the likes of farmers, economists, dieticians, and grocery shoppers. An international group of expert food specialists--including an agricultural economist, an agricultural sociologist, a former Peace Corps development expert, and numerous food anthropologists and agricultural historians--discusses important issues central to soy production and consumption: genetically engineered soybeans, increasing soybean cultivation, soyfood marketing techniques, the use of soybeans as an important soil restorative, and the rendering of soybeans for human consumption.

Contributors are Katarzyna Cwiertka, Christine M. Du Bois, H. T. Huang, Lawrence Kaplan, Jian-Hua Mao, Sidney W. Mintz, Akiko Moriya, Can Van Nguyen, Donald Z. Osborn, Erino Ozeki, Myra Sidharta, Ivan Sergio Freire de Sousa, Chee-Beng Tan, and Rita de Cássia Milagres Teixeira Vieira.


Soy in Health and Disease  Prevention

Название: Soy in Health and Disease Prevention
ISBN: 036745405X ISBN-13(EAN): 9780367454050
Издательство: Taylor&Francis
Рейтинг:
Цена: 63280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Perhaps the most authoritative book on the subject available in any language, Soy in Health and Disease Prevention presents the latest health and nutrition research and findings on soy products. Experts from Japan and other parts of the worldexplore the health benefits of the common soybean. The contributors explore the role of soy in cancer preven

Functional Foods

Название: Functional Foods
ISBN: 0367400413 ISBN-13(EAN): 9780367400415
Издательство: Taylor&Francis
Рейтинг:
Цена: 65320.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

This major reference provides a comprehensive treatment of the physiological effects of foods and food components capable of promoting good health and preventing or alleviating diseases. It assembles, in one volume, extensive recent information on the nature and physiological effects of biologically-active components of major plant foods-cereals, oilseeds, fruits, and vegetables-and dairy and fish products. For the first time in any reference work, internationally renowned specialists discuss how to manufacture and evaluate food products with health enhancing effects, using both traditional and novel processing methods.

Entire chapters are devoted to functional food products from oats, wheat, rice, flaxseed, mustard, fruits, vegetables, fish, and dairy products. The chapter on designer vegetable oils covers all the recent developments in vegetable oils, including genetically modified oils and engineering and production of structured lipids. Functional products from quinoa, amaranth, beans, ginseng, echinacea, and other botanicals are covered in separate chapters.

An authoritative final chapter discusses the present regulatory status of functional foods in the U. S., Japan, Canada, and the European Union. This chapter also discusses the assessment of natural products for use in promoting human health and as medicinal agents, considers where the burden of proof lies for showing the effect of a food product on a physiological or biochemical process, and explores the costs of making health claim.
This comprehensive volume serves the information needs of food scientists and technologists, food process engineers, biochemists, nutritionists, public health professionals, and entrepreneurs involved in the design, processing, and marketing of new functional food products. Anyone who believes in the need for real foods that combine nutritional and medical benefits and who believes that such foods can be produced, will find this book invaluable.



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