Corporate Communication Through Social Media: Strategies for Managing Reputation, Kaul Asha, Chaudhri Vidhi
Автор: Carroll Craig E Название: Handbook of Communication and Corporate Reputation ISBN: 0470670983 ISBN-13(EAN): 9780470670989 Издательство: Wiley Рейтинг: Цена: 51690.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
NAMED A BEST BOOK OF THE WEEK BY THE NEW YORK POST ALSO AVAILABLE AS AN AUDIOBOOK A from-the-trenches view of New York Daily News and New York Post runners and photographers as they stop at nothing to break the story and squash their tabloid arch-rivals. When author Mike Jaccarino was offered a job at the Daily News in 2006, he was asked a single question: “Kid, what are you going to do to help us beat the Post?” That was the year things went sideways at the News, when the New York Post surpassed its nemesis in circulation for the first time in the history of both papers. Tasked with one job—crush the Post—Jaccarino here provides the behind-the-scenes story of how the runners and shooters on both sides would do anything and everything to get the scoop before their opponents. The New York Daily News and the New York Post have long been the Hatfields and McCoys of American media: two warring tabloids in a town big enough for only one of them. As digital news rendered print journalism obsolete, the fight to survive in NYC became an epic, Darwinian battle. In America’s Last Great Newspaper War, Jaccarino exposes the untold story of this tabloid death match of such ferocity and obsession its like has not occurred since Pulitzer– Hearst. Told through the eyes of hungry “runners” (field reporters) and “shooters” (photographers) who would employ phony police lights to overcome traffic, Mike Jaccarino’s memoir unmasks the do-whatever-it-takes era of reporting—where the ends justified the means and nothing was off-limits. His no-holds-barred account describes sneaking into hospitals, months-long stakeouts, infiltrating John Gotti’s crypt, bidding wars for scoops, high-speed car chases with Hillary Clinton, O.J. Simpson, and the baby mama of a philandering congressman—all to get that coveted front-page story. Today, few runners and shooters remain on the street. Their age and exploits are as bygone as the News–Post war and American newspapers, generally. Where armies once battled, often no one is covering the story at all. Funding for this book was provided by: Furthermore: a program of the J. M. Kaplan Fund
Автор: ST?PHANE GOLDSTEIN Название: Informed Societies Why information literacy matters for citizenship, participation and democracy ISBN: 1783304227 ISBN-13(EAN): 9781783304226 Издательство: Facet Рейтинг: Цена: 105530.00 T Наличие на складе: Невозможна поставка. Описание: This book explains how and why information literacy can help to foster critical thinking and discerning attitudes, enabling citizens to play an informed role in society and its democratic processes.
Автор: Rath, Pragyan , Bharadwaj, Apoorva Название: Communication Strategies for Corporate Leaders ISBN: 0367889366 ISBN-13(EAN): 9780367889364 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Невозможна поставка. Описание: This volume: Develops persuasion strategies based on argumentation tactics derived, for example, from legal cross-examination. Introduces `problematisation` and `deconstruction` as effective communication tools
Автор: Gershon Richard A. Название: Digital Media and Innovation: Management Strategies for Communication Industries ISBN: 1452241414 ISBN-13(EAN): 9781452241418 Издательство: Sage Publications Рейтинг: Цена: 68640.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services.
Автор: Clampitt Phillip G. Название: Communicating for Managerial Effectiveness: Challenges - Strategies - Solutions ISBN: 1483358518 ISBN-13(EAN): 9781483358512 Издательство: Sage Publications Рейтинг: Цена: 140450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book equips students, managers, and executives with the strategies and tools to address common communication problems experienced in organisations, with the goal of learning how to add value to their organisations by communicating more effectively.
Автор: Carroll Craig E. Название: The Handbook of Communication and Corporate Reputation ISBN: 1119061237 ISBN-13(EAN): 9781119061236 Издательство: Wiley Рейтинг: Цена: 50630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.
Автор: Rath, Pragyan Bharadwaj, Apoorva Название: Communication strategies for corporate leaders ISBN: 1138047910 ISBN-13(EAN): 9781138047914 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume: Develops persuasion strategies based on argumentation tactics derived, for example, from legal cross-examination. Introduces `problematisation` and `deconstruction` as effective communication tools Positions business writing methods as taxonomical tenets that can help tackle complex business scenarios.
Автор: Lopez, Antonio Название: Greening media education ISBN: 1433125900 ISBN-13(EAN): 9781433125904 Издательство: Peter Lang Рейтинг: Цена: 43430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Media are a powerful educational force that teaches about the relationship between humans and living systems while also physiologically impacting the environment. However, although long considered a tool for promoting critical thinking and cultural citizenship, media literacy does not adequately address environmental sustainability. Drawing on original research, Antonio L?pez demonstrates how common media literacy practices reinforce belief systems at the root of unsustainable behaviors. By combining emerging literacies from social media, networked activism, sustainability education, critical media literacy, and digital ecopedagogy, the author offers a solutions-oriented critique and paradigm-shifting reappraisal of media education by advocating «ecomedia literacy.» This groundbreaking book builds on L?pez’s previous two books, Mediacology and The Media Ecosystem, by offering a cutting-edge and radical reappraisal of conventional media literacy practices. Written in accessible and jargon-free language, this book is ideal for students and educators of media literacy, media studies, and cultural studies, and will also be vital to those advocating sustainability education, environmental studies, and social justice.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
