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The Changing MO of the CMO, Sachs, MaryLee


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Цена: 34700.00T
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Автор: Sachs, MaryLee
Название:  The Changing MO of the CMO
ISBN: 9781409423157
Издательство: Taylor&Francis
Классификация:

ISBN-10: 1409423158
Обложка/Формат: Hardback
Страницы: 120
Вес: 0.35 кг.
Дата издания: 28.06.2011
Язык: English
Размер: 177 x 242 x 14
Читательская аудитория: Undergraduate
Подзаголовок: How the convergence of brand and reputation is affecting marketers
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Поставляется из: Европейский союз

What the New Breed of CMOs Know That You Don`t

Автор: MaryLee Sachs
Название: What the New Breed of CMOs Know That You Don`t
ISBN: 1409455726 ISBN-13(EAN): 9781409455721
Издательство: Taylor&Francis
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Цена: 53070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Knows that You Don`t speaks to the future of marketing, the strategic value of the function and the role of the CMO.

What the New Breed of CMOs Know That You Don`t

Автор: Sachs
Название: What the New Breed of CMOs Know That You Don`t
ISBN: 1138271888 ISBN-13(EAN): 9781138271883
Издательство: Taylor&Francis
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Цена: 53070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don’t speaks to the future of marketing, the strategic value of the function and the role of the CMO.

Ageing Populations and Changing Labour Markets

Автор: Vettori, Stella
Название: Ageing Populations and Changing Labour Markets
ISBN: 0566089106 ISBN-13(EAN): 9780566089107
Издательство: Taylor&Francis
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Цена: 137810.00 T
Наличие на складе: Нет в наличии.

Changing Conversations in Organizations

Автор: Shaw, Dr Patricia
Название: Changing Conversations in Organizations
ISBN: 0415249155 ISBN-13(EAN): 9780415249157
Издательство: Taylor&Francis
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Цена: 193950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

The Psychology of Becoming a Successful Worker

Автор: Uusiautti, Satu
Название: The Psychology of Becoming a Successful Worker
ISBN: 1138787426 ISBN-13(EAN): 9781138787421
Издательство: Taylor&Francis
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Цена: 153120.00 T
Наличие на складе: Нет в наличии.

Changing the Subject

Автор: Henriques, Julian
Название: Changing the Subject
ISBN: 0415151384 ISBN-13(EAN): 9780415151382
Издательство: Taylor&Francis
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Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Changing Change Management: Strategy, Power and Resistance

Автор: McCabe Darren
Название: Changing Change Management: Strategy, Power and Resistance
ISBN: 1032175931 ISBN-13(EAN): 9781032175935
Издательство: Taylor&Francis
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Цена: 42870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The literature on Change Management works from the premise that management possesses the power to achieve change. This assumption sits uneasily, however, with the high failure rate of Change Management interventions. This book seeks to explain this paradox by providing a critical `relational` approach.

Coaching Women to Lead: Changing the World from the Inside

Автор: Leimon Averil, Moscovici Franзois, Goodier Helen
Название: Coaching Women to Lead: Changing the World from the Inside
ISBN: 0367677865 ISBN-13(EAN): 9780367677862
Издательство: Taylor&Francis
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Цена: 23470.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This new edition continues a deep investigation into underlying issues and coaching responses. Building on the first edition`s original research with the London School of Economics, the authors revisit all assumptions, adding millennials and beyond, as well as a broader selection of industry sectors.

Publishing in the Digital Age: How Business Can Thrive in a Rapidly Changing Environment

Автор: Ross Michael N.
Название: Publishing in the Digital Age: How Business Can Thrive in a Rapidly Changing Environment
ISBN: 0367754835 ISBN-13(EAN): 9780367754839
Издательство: Taylor&Francis
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Цена: 137810.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book presents the most significant and recent developments in educational and trade publishing, educational technology, and marketing that has enabled a new generation of content creators reach more consumers. It is the only book that addresses disruption in the industry head on.

A New Family of CMOS Cascode-Free Amplifiers with High Energy-Efficiency and Improved Gain

Автор: Ricardo Filipe Sereno P?voa; Jo?o Carlos da Palma
Название: A New Family of CMOS Cascode-Free Amplifiers with High Energy-Efficiency and Improved Gain
ISBN: 3030069923 ISBN-13(EAN): 9783030069926
Издательство: Springer
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Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book addresses the need for energy-efficient amplifiers, providing gain enhancement strategies, suitable to run in parallel with lower supply voltages, by introducing a new family of single-stage cascode-free amplifiers, with proper design, optimization, fabrication and experimental evaluation. The authors describe several topologies, using the UMC 130 nm CMOS technology node with standard-VT devices, for proof-of-concept, achieving results far beyond what is achievable with a classic single-stage folded-cascode amplifier. Readers will learn about a new family of circuits with a broad range of applications, together with the familiarization with a state-of-the-art electronic design automation methodology used to explore the design space of the proposed circuit family.

Coaching Women to Lead

Автор: Leimon, Averil
Название: Coaching Women to Lead
ISBN: 0367677849 ISBN-13(EAN): 9780367677848
Издательство: Taylor&Francis
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Цена: 137810.00 T
Наличие на складе: Нет в наличии.

Expansive Leadership: Cultivating Mindfulness to Lead Self and Others in a Changing World - A 28-Day Program

Автор: Poonamallee Latha
Название: Expansive Leadership: Cultivating Mindfulness to Lead Self and Others in a Changing World - A 28-Day Program
ISBN: 0367699753 ISBN-13(EAN): 9780367699758
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The structured 28-day mindfulness and contemplative journey presented in this book will help aspiring and current leaders to clarify their identities, and identify and reflect on their mental models to become more expansive leaders.


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