Publishing in the Digital Age: How Business Can Thrive in a Rapidly Changing Environment, Ross Michael N.

Автор: Richard Rumelt
Название: The Crux : How Leaders Become Strategists
ISBN: 1788169514 ISBN-13(EAN): 9781788169516
Издательство: Profile
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Цена: 8590.00 T
Наличие на складе: Есть
Описание: A genre-defining book for all leaders by the bestselling author of Good Strategy/Bad Strategy

Автор: Semerбdovб Tereza, Weinlich​ Petr
Название: Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing
ISBN: 3030931307 ISBN-13(EAN): 9783030931308
Издательство: Springer
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Цена: 139750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.

Автор: Ross, Michael N.
Название: Publishing in the digital age
ISBN: 0367754843 ISBN-13(EAN): 9780367754846
Издательство: Taylor&Francis
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Цена: 35720.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book presents the most significant and recent developments in educational and trade publishing, educational technology, and marketing that has enabled a new generation of content creators reach more consumers. It is the only book that addresses disruption in the industry head on.

Автор: + 17 Game-changing Leaders, Adam Strong
Название: Play the game
ISBN: 1784529532 ISBN-13(EAN): 9781784529536
Издательство: Неизвестно
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Цена: 18350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

ARE YOU WINNING THE GAME OF BUSINESS?

Has your business plateaued, or are you feeling stuck? Play the Game outlines 18 strategies from game-changing leaders and disruptors on how to break the cycle that stunts your business growth.

THE GAME-CHANGING LEADERS:

• Adam Strong
• Akhtar Khan
• Allan Kleynhans
• Branka van der Linden
• Chris Cooper
• Darrell Wayne Irwin
• David Burgess
• Don Sandel
• Dr. Mehdi Ettehadulhagh
• Haroon Danis
• Heather Margaret Barrie
• Hilary Humphrey
• Karel Vermeulen
• Michael Robison
• Sarah Franklin
• Stefan Tonnon
• Stephen Carter
• Vicky Poole

Автор: Aaker David
Название: Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
ISBN: 1642798908 ISBN-13(EAN): 9781642798906
Издательство: Неизвестно
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Цена: 16510.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.

Название: Promises and properties of rapidly growing companies
ISBN: 1801178194 ISBN-13(EAN): 9781801178198
Издательство: Emerald
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Цена: 88090.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Promises and Properties of Rapidly Growing Companies contributes to contemporary thought on so-called gazelles - high performing market players that create many jobs and promise strong welfare effects - a valuable resource for academics, managers, policy makers and civil society actors.

Автор: B. Andreosso-O`Callaghan; J. Bassino; J. Jassaud
Название: Changing Economic Environment in Asia
ISBN: 0333964373 ISBN-13(EAN): 9780333964378
Издательство: Springer
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Цена: 125770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offering a critical reappraisal of the causes of the 1997 Asian crisis and of its impact on the strategies of firms, this book is essential reading for anyone who wants to understand how firms have responded to the changes brought about by the crisis, and what the major structural developments have been in the Asian economies since the late 1990s.

Автор: Joao Heitor De Avila Santos
Название: Brand Management in Digital and Sustainable Times
ISBN: 1774690985 ISBN-13(EAN): 9781774690987
Издательство: Mare Nostrum (Eurospan)
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Цена: 164470.00 T
Наличие на складе: Нет в наличии.
Описание: Brand Management in Digital and Sustainable Times is a book intended to serve as a reference guide for undergraduates, graduates, as well as professionals aiming to understand and overcome the challenges of brand management. Brands have various applications for companies, goods, and individuals. Nowadays, every customer is a publisher and has a brand to promote goods through social media platforms. Companies should leverage this aspect as maintaining the brand's reputation is essential. When a company decides on a brand to represent itself in the public eye, it must first establish its identity or how it wants to be perceived. The book presents seven carefully written chapters. Chapter one presents an introduction to brand management. A holistic approach to branding is presented in Chapter 2. Chapter 3 discusses product placement and brand integration. Chapter 4 covers brand identity, a critical requirement for any company to progress. Chapter 5 focuses on retail management, providing an overview of the visual merchandising concept, and focusing on customer relationship management (CRM), brand management, and sales management. Chapter 6 concentrates on digital branding and marketing. The final chapter, Chapter 7, explores the fundamental concepts, challenges, and issues of contemporary sustainable brand management in light of the concept's multidisciplinary aspects. With these seven chapters, readers are expected to have a comprehensive introduction to brand management in the current marketing environment. A list of references is presented in each chapter to support the reader with additional literature on the subject.

Автор: Veglianti
Название: Working Environment and Digital Transformation
ISBN: 3031167376 ISBN-13(EAN): 9783031167379
Издательство: Springer
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Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Every organization faces the challenge of competing in the digital economy. An increasingly dynamic environment requires more flexible and resilient organizations. The spread of the COVID-19 pandemic revolutionized dormant concepts and standards, requiring innovative approaches to bring forth new scenarios. Redesigning the work environment is an issue that cuts across both academic and practical levels and involves reorganizing traditional business models. This book explores the potential of different approaches to work organization and proposes solutions to improve collaboration and efficiency in the work environment, while enabling a better balance between personal and professional life. The book includes an analysis of the public sector. By illuminating advantages and disadvantages, the research results contribute to discussion in the public organizations field, with the aim of proposing new strategic paradigms for sustainable and resilient future work environments.

Автор: Green, Jeremy Swinfen Daniels, Stephen
Название: Digital governance
ISBN: 0367077221 ISBN-13(EAN): 9780367077228
Издательство: Taylor&Francis
Рейтинг:
Цена: 34700.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides managers with a simple, jargon-free introduction to the impact digital technology has on the governance of organisations. International in scope, it covers fundamental principles of digital governance such as leadership, capability, accountability for value creation and transparency of reporting, and ethical behaviour.

Название: Building Resilient Organizations: Best Practices, Tools and Insights to Thrive in Ever-changing Contexts
ISBN: 1628257792 ISBN-13(EAN): 9781628257793
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 23100.00 T
Наличие на складе: Нет в наличии.
Описание: Some organisations have resilience in their DNA. They possess the agility of mind, culture, and organization to survive and thrive no matter what is put in their way. This book is focused on identifying what sets these enterprises apart, exploring the nature of resilience for organisations.