Reputation Management and Family Business, Dacko-Pikiewicz, Zdzislaw
Автор: Ariana Daniela Del Pino Название: Improving University Reputation Through Academic Digital Branding ISBN: 179985325X ISBN-13(EAN): 9781799853251 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 125670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive.
Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.
Автор: Dacko-Pikiewicz Zdzislawa Название: Reputation Management and Family Business ISBN: 1032127767 ISBN-13(EAN): 9781032127767 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.
Автор: Chun Название: Corporate Reputation and Competitiveness ISBN: 1138861162 ISBN-13(EAN): 9781138861169 Издательство: Taylor&Francis Рейтинг: Цена: 59190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking regarding managing reputation as a strategic tool for organizations in the twenty-first century.
Автор: Cehrs Adele R Название: Spike Your Brand ROI ISBN: 1118976665 ISBN-13(EAN): 9781118976661 Издательство: Wiley Рейтинг: Цена: 33780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Increase ROI through more effective brand marketing According to CMO. com, we are exposed to more than 5,000 brand messages each day. Marketers call this creating engagement," and each comment, share, or re-tweet is supposed to be a win.
Автор: Denis Tr?ek Название: Trust and Reputation Management Systems ISBN: 3319623737 ISBN-13(EAN): 9783319623733 Издательство: Springer Рейтинг: Цена: 51230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides an understanding of the core pillars of trust and reputation systems in electronic business settings. Existing standards and solutions like recommendation systems, web services, semantic and big data technologies are put into context to prevent subverting efforts using false ratings, faked identities and other security issues.
Автор: Thomson, Stuart Название: Reputation in business ISBN: 1032277467 ISBN-13(EAN): 9781032277462 Издательство: Taylor&Francis Рейтинг: Цена: 32650.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A compelling mix of reputation management, crisis leadership and the role of politics in business, this book provides unique practical steps that leaders can take to protect their reputations and those of the organisations they head in an ever-more open social media-led world.
Автор: Thomson, Stuart Название: Reputation in Business ISBN: 1032277505 ISBN-13(EAN): 9781032277509 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Schnee Christian Название: Political Reputation Management ISBN: 1138796565 ISBN-13(EAN): 9781138796560 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Basd on interviews with leading communicators and journalists, this book draws a unique picture of how political reputations are managed and perceived.
Автор: Christine Falkenreck Название: Reputation Transfer to Enter New B-to-B Markets ISBN: 3790828114 ISBN-13(EAN): 9783790828115 Издательство: Springer Рейтинг: Цена: 158380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation.
Автор: Gandini Название: The Reputation Economy ISBN: 113756105X ISBN-13(EAN): 9781137561053 Издательство: Springer Рейтинг: Цена: 53100.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Exploringthe new professional scenes in digital and freelance knowledge, thisinnovative book provides an account of the subjects and cultures that pertainto knowledge work in the aftermath of the creative class frenzy. Including abroad spectrum of empirical projects, TheReputation Economy documents the rise of freelancing anddigital professions and argues about the central role held by reputation withinthis context, offering a comprehensive interpretation of the digitaltransformation of knowledge work. The book shows how digital technologies arenot simply intermediating productive and organizational processes, allowing newways for supply and demand to meet, but actually enable the diffusion ofcultural conceptions of work and value that promise to become the new standardof the industry.
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