Автор: Ford Richard G. Название: How Leadership Reputations Are Won and Lost: How to Build a Successful Reputation and Create a Personal Brand to Fast-Track Career Success ISBN: 191145062X ISBN-13(EAN): 9781911450627 Издательство: Неизвестно Рейтинг: Цена: 28200.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Reputation is aconsequence of everything you say or do and no other tangible or intangibleasset is worth as much as your reputation or has such an impact on your career. This book gets to grips with how our reputation is formed in thereal world and what really makes the difference in winning a good reputationand in losing a good reputation.
Автор: Thomson, Stuart Название: Reputation in Business ISBN: 1032277505 ISBN-13(EAN): 9781032277509 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Dacko-Pikiewicz Zdzislawa Название: Reputation Management and Family Business ISBN: 1032127767 ISBN-13(EAN): 9781032127767 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.
Автор: Doorley, John , Garcia, Helio Fred Название: Reputation Management ISBN: 0815376979 ISBN-13(EAN): 9780815376972 Издательство: Taylor&Francis Рейтинг: Цена: 80630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world`s leaders in public relations, corporate communication, academia, and reflects leading-edge thought, practice and scholarship.
Автор: Dacko-Pikiewicz, Zdzislaw Название: Reputation Management and Family Business ISBN: 1032127791 ISBN-13(EAN): 9781032127798 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Sachs, MaryLee Название: The Changing MO of the CMO ISBN: 1409423158 ISBN-13(EAN): 9781409423157 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Нет в наличии.
Автор: Kossovsky, Dr. Nir Greenberg, Michael D. Brandegee, Robert C. Название: Reputation, stock price, and you ISBN: 1430248904 ISBN-13(EAN): 9781430248903 Издательство: Springer Рейтинг: Цена: 32600.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "All of our working lives we have heard the mantra, 'a reputation lost is never regained.' Still, the firms we work for, admire and invest in seem to take costly reputation hits all too often. Everyone interested in managing, regulating or investing in public firms will find Nir Kossovsky's book a wonderful read through reputations won, lost and regained over the last 20 years. This is the first book which goes beyond platitudes to explain how to spot value-destroying reputation risk and how to manage it or live with its consequences. Couldn't be more timely."
--Tom Skwarek, Managing Director-Structuring and Solutions Group, Unicredit Bank AG; previously Managing Director-Corporate Strategic Solutions, Swiss Re.
"There are fiduciary reasons why corporate directors would benefit from reading this book. There is also a personal benefit. The collapse of a company's reputation can stain the personal reputation of its directors."
--George Miles, Member of the Board of Directors, AIG, EQT, Harley Davidson, HFF, and Wesco.
"Nir Kossovsky has written a gripping tale, first educating the reader by distinguishing between corporate branding and reputation, then alarming us with case histories of mismanagement of corporate reputational crises, and finally reassuring all with a unique solution, i.e., insuring against the risk of reputational loss."
--John H. Bennett, Partner, Global Brand Positioning, previously Chief Marketing Officer, Visa, Inc.
"While directors know reputation is important, it often is treated as a vague 'good' until something bad happens. Nir Kossovsky does a great job, with many examples, of connecting reputation to stock price and to behaviors, before and after crises. If you are a director, a senior manager, or a regulator, you should read this book and remember the lessons it offers. There is no office which will restore reputation, but careful planning and quick response, as Nir points out, can make a big difference."
--Herbert S. Winokur, Jr., former chairman on Enron's Board Finance Committee and a director of many for-profits and non-profits
A company that takes a hit to its reputation--BP after the Gulf oil spill, Barclays after fiddling LIBOR, News Corp after the phone hacking scandal--enters a world of grief: market value falls along with employee morale, regulatory scrutiny increases, and customers defect and boycott. Reputation, Stock Price, and You: Why the Market Rewards Some Companies and Punishes Others shows how a company's reputation is created and how reputational value impacts corporate P&L and the personal finances of its many stakeholders. Better yet, it shows what you can do to profit from, increase, protect, monitor, evaluate, restore, and even insure reputational value.
If your job, bonus, options, salary, or investments depend on the stock price of a public company--or on the sales, profitability, or value of a private company--you need to read this book to understand the concrete steps you can take to improve your firm's reputation, reduce risks to its finances and industry standing, and reap the highest reputational dividends. Using dozens of case studies, Reputation, Stock Price, and You
Explains how stakeholders, and their expectations, both shape and are shaped by a company's reputation
Describes how reputations for ethics, innovation, good governance, quality, safety, sustainability, and security are created and lost
Explains why both corporate and individual stakeholder behavior affect reputational value
Shows how you can influence the expectations and behaviors of stakeholders, which in turn can improve corporate finances, reduce operational risk, and increase stock price or market value
Provides sensitive tools for tracking and predicting stock price as a function of reputational value metrics
The majority of directors at U.S. public companies now co
Автор: Doorley, John , Garcia, Helio Fred Название: Reputation Management ISBN: 0815376952 ISBN-13(EAN): 9780815376958 Издательство: Taylor&Francis Рейтинг: Цена: 137810.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world`s leaders in public relations, corporate communication, academia, and reflects leading-edge thought, practice and scholarship.
Автор: Citroлn Lida Название: Control the Narrative: The Executive`s Guide to Building, Pivoting and Repairing Your Reputation ISBN: 1398600849 ISBN-13(EAN): 9781398600843 Издательство: Неизвестно Цена: 104220.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Let your reputation help your career. From recovering from a blunder to contemplating next steps, this guide helps you leverage your core values for career success.
Автор: Blakey John Название: The Trusted Executive: Nine Leadership Habits That Inspire Results, Relationships and Reputation ISBN: 1789666473 ISBN-13(EAN): 9781789666472 Издательство: Неизвестно Цена: 147210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Understand why trust-building is key to a leader`s ability to transform an organization and learn how build a positive relationship with your workforce and stakeholders.
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