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The Economic Implications of Advertising (RLE Advertising), Firestone, Otto


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Цена: 148010.00T
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Склад Америка: 133 шт.  
При оформлении заказа до: 2025-08-18
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Автор: Firestone, Otto
Название:  The Economic Implications of Advertising (RLE Advertising)
ISBN: 9780415818025
Издательство: Taylor&Francis
Классификация:
ISBN-10: 0415818028
Обложка/Формат: Hardback
Страницы: 232
Вес: 0.59 кг.
Дата издания: 21.03.2013
Серия: Routledge library editions: advertising
Язык: English
Размер: 236 x 158 x 18
Рейтинг:
Поставляется из: Европейский союз

School peer review for educational improvement and accountability

Название: School peer review for educational improvement and accountability
ISBN: 3030481298 ISBN-13(EAN): 9783030481292
Издательство: Springer
Рейтинг:
Цена: 139750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume also identifies and describes barriers and facilitators to the development, use, sustainability and expansion of school peer review. School peer reviews are a form of internal evaluation driven by schools themselves rather than externally imposed, such as with school inspections.

The Economic Implications of Advertising (Rle Advertising)

Автор: Firestone Otto John
Название: The Economic Implications of Advertising (Rle Advertising)
ISBN: 113898910X ISBN-13(EAN): 9781138989108
Издательство: Taylor&Francis
Рейтинг:
Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.

First published in 1967.


Textbook Policies in Asia: Development, Publishing, Printing, Distribution, and Future Implications

Автор: Asian Development Bank, Smart Andy, Jagannathan Shanti
Название: Textbook Policies in Asia: Development, Publishing, Printing, Distribution, and Future Implications
ISBN: 9292614126 ISBN-13(EAN): 9789292614126
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 19230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This comparative study provides an overview of the textbook production chain and suggests ways in which policy makers can make improvements.

With evidence from a range of countries, mainly in Asia, the study is intended as a resource for policy makers and as a reference and benchmark for education systems. Although the study focuses on textbooks, which are the priority for governments and teachers and represent the greatest item of expenditure on teaching and learning materials, it also includes other teaching and learning materials including digital resources.

Learning Standards and the Assessment of Quality in Higher Education: Contested Policy Trajectories

Автор: Yorke Jon, Vidovich Lesley
Название: Learning Standards and the Assessment of Quality in Higher Education: Contested Policy Trajectories
ISBN: 3319814001 ISBN-13(EAN): 9783319814001
Издательство: Springer
Рейтинг:
Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book analyses accountability and quality policies relating to learning standards and examines their implications for assessment in higher education.

A Study on the Washback Effects of the Test for English Majors (TEM)

Автор: Qian Xu; Jun Liu
Название: A Study on the Washback Effects of the Test for English Majors (TEM)
ISBN: 9811347107 ISBN-13(EAN): 9789811347108
Издательство: Springer
Рейтинг:
Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

This book adopts a multi-method and multi-phase approach to investigate the washback effects of Test for English Majors (TEM) on program administrators, teachers and students, shedding new light on TEM reform and the reform of English teaching and learning in China. TEM, a nationwide test used to measure the language proficiency of undergraduate English majors in China, is a major standardized test taken by nearly 400,000 students every year. The book’s key features include: an in-depth discussion of the nature of washback and a framework for investigating it; a multi-method and multi-phase approach, employing both the quantitative method of questionnaire surveys and the qualitative methods of interviews and classroom observations; large-scale questionnaire surveys conducted among experts, program administrators, teachers and students, and involving over 30,000 participants; detailed assessments of TEM’s washback effects on stakeholders’ perceptions, classroom teaching practice, students learning activities, etc.; and essential insights into testing and teaching reforms.

School Peer Review for Educational Improvement and Accountability: Theory, Practice and Policy Implications

Автор: Godfrey David
Название: School Peer Review for Educational Improvement and Accountability: Theory, Practice and Policy Implications
ISBN: 3030481328 ISBN-13(EAN): 9783030481322
Издательство: Springer
Цена: 139750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume also identifies and describes barriers and facilitators to the development, use, sustainability and expansion of school peer review. School peer reviews are a form of internal evaluation driven by schools themselves rather than externally imposed, such as with school inspections.

A Study on the Washback Effects of the Test for English Majors (TEM)

Автор: Qian Xu; Jun Liu
Название: A Study on the Washback Effects of the Test for English Majors (TEM)
ISBN: 9811319626 ISBN-13(EAN): 9789811319624
Издательство: Springer
Рейтинг:
Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

This book adopts a multi-method and multi-phase approach to investigate the washback effects of Test for English Majors (TEM) on program administrators, teachers and students, shedding new light on TEM reform and the reform of English teaching and learning in China. TEM, a nationwide test used to measure the language proficiency of undergraduate English majors in China, is a major standardized test taken by nearly 400,000 students every year. The book’s key features include: an in-depth discussion of the nature of washback and a framework for investigating it; a multi-method and multi-phase approach, employing both the quantitative method of questionnaire surveys and the qualitative methods of interviews and classroom observations; large-scale questionnaire surveys conducted among experts, program administrators, teachers and students, and involving over 30,000 participants; detailed assessments of TEM’s washback effects on stakeholders’ perceptions, classroom teaching practice, students learning activities, etc.; and essential insights into testing and teaching reforms.

Controversies in Education

Автор: Helen Proctor; Patrick Brownlee; Peter Freebody
Название: Controversies in Education
ISBN: 3319347314 ISBN-13(EAN): 9783319347318
Издательство: Springer
Рейтинг:
Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Introduction: Heresies and orthodoxies in contemporary schooling: Helen Proctor, Peter Free body and Patrick Brownlee.- Schools not fit for purpose: New approaches for the times: Johanna Wyn.- Schools and communities fit for purpose: Dorothy Bottrell.- Testing times: Data and their (mis-)use in schools: Peter Reimann.- Are these testing times or is it a time to test? Reconsidering the place of tests in students' academic development: Andrew J. Martin.- Evidence-Based Policy: Epistemologically specious, ideologically unsound: Anthony Welch.- Neglecting the evidence: Are we expecting too much from quality teaching? Margaret Vickers.- Public diversity; private disadvantage: schooling and ethnicity: Carol Reid.- Building new social movements: The politics of responsibility and accountability in school-community relationships: Kelly Free body.- Does the new doxa of integrationism make multicultural education a contemporary heresy? Georgina Tsolidis.- Multicultural education: Contemporary heresy or simply another doxa: Megan Watkins.- Why global policies fail disengaged young people at the local level: Susan Groundwater-Smith & Nicole Mockler.- Education policy 'at risk': Kitty te Riele.- 'Money made us': A short history of government funds for Australian schools Geoffrey Sherington and John P. Hughes.- Beyond modernity? A sociological engagement with 'A short history of government funding for Australian schools': Martin Forsey.- Markets all around: defending education in a neoliberal time: Raewyn Connell.-Markets made out of love: parents, schools and communities before neoliberalism: Helen Proctor.- Who are the heretics? Patrick Brownlee and Peter Free body.


Equity and Quality Dimensions in Educational Effectiveness

Автор: Kyriakides
Название: Equity and Quality Dimensions in Educational Effectiveness
ISBN: 3319720643 ISBN-13(EAN): 9783319720647
Издательство: Springer
Рейтинг:
Цена: 83850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book aims to make a contribution to the theory, research and practice on quality and equity in education by providing a comprehensive overview of these two dimensions of educational effectiveness and proposing a methodological instrument that may be used to measure the contribution that each school can make to promoting equity.

University Rankings

Автор: William Yat Wai Lo
Название: University Rankings
ISBN: 9811011540 ISBN-13(EAN): 9789811011542
Издательство: Springer
Рейтинг:
Цена: 102480.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The first study to assess the impact of higher education rankings on Taiwanese universities, this book`s qualitative approach examines varied aspects of their influence on academic life, providing insights relevant to higher education across East Asia.

Learning Standards and the Assessment of Quality in Higher Education: Contested Policy Trajectories

Автор: Yorke
Название: Learning Standards and the Assessment of Quality in Higher Education: Contested Policy Trajectories
ISBN: 3319329235 ISBN-13(EAN): 9783319329239
Издательство: Springer
Рейтинг:
Цена: 83850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book analyses accountability and quality policies relating to learning standards and examines their implications for assessment in higher education. Whilst primarily focusing on the Australian setting, this analysis is located within a broader frame of reference that includes the United Kingdom (UK), the United States of America (US), and the Organisation for Economic Cooperation and Development (OECD). Across these settings, comparative measures of learning have been seen as a policy ‘solution’ to the problem of ‘proving quality’ in a globalised and increasingly competitive higher education market. Comparative measures of learning depend on the specification of learning standards. Learning standards attempt to articulate the capabilities expected of graduates, and students’ achievement of these is determined through the practices of assessment carried out within institutions. Quality policy, learning standards and assessment practices all intersect within the broader umbrella of accountability, with relevance to governments, higher education providers, employers, parents, and students. The findings reported in this book highlight a number of policy influences, including the rising demands for national and international comparative data on learning standards to compare quality and inform student choice in a globally competitive market.



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