Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues, P.M. Rao, Joseph A. Klein
Автор: P.M. Rao, Joseph A. Klein Название: Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues ISBN: 0765617978 ISBN-13(EAN): 9780765617972 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Невозможна поставка. Описание: This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
Автор: Bowen & Ozuem Название: Computer-Mediated Marketing Strategies ISBN: 1466665955 ISBN-13(EAN): 9781466665958 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 189420.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world.Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.
Автор: Viardot, Eric Название: Successful marketing strategies for high-tech firms ISBN: 1580537006 ISBN-13(EAN): 9781580537001 Издательство: Artech House Рейтинг: Цена: 104720.00 T Наличие на складе: Нет в наличии. Описание: This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive. You learn how to develop innovative product offers that connect to actual customer needs so your organization can create new wealth and develop new markets.
Автор: David K. Tse, Kineta Hung Название: Dynamic Growth of Chinese Firms in the Global Market: Challenges, Strategies and Implications ISBN: 1107060125 ISBN-13(EAN): 9781107060128 Издательство: Cambridge Academ Рейтинг: Цена: 104550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Based on original research over four decades, this book examines how Chinese multinationals (state-owned and private) navigate the socio-political environment in China to grow, prosper and expand abroad. It includes an examination of many of their innovative strategies, illustrated with detailed case studies.
Автор: Bailey Christine Название: Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing ISBN: 1789662508 ISBN-13(EAN): 9781789662504 Издательство: Неизвестно Рейтинг: Цена: 38000.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which will allow any marketer to outshine the competition with effective, memorable marketing.
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Автор: Mehdi Khosrowpour Название: Breaking down language and cultural barriers through contemporary global marketing strategies / ISBN: 1522569804 ISBN-13(EAN): 9781522569800 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 246050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.
Автор: Nestorovic Čedomir Название: Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment ISBN: 3319813617 ISBN-13(EAN): 9783319813615 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets.
Автор: Anderson Kym, Pinilla Vicente Название: Wine Globalization ISBN: 1316642755 ISBN-13(EAN): 9781316642757 Издательство: Cambridge Academ Рейтинг: Цена: 51750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Leading economists and economic historians examine the development of national wine industries before and during waves of globalization. This series of chapters on all key wine-producing and consuming countries or regions contains a common core that seeks to explain long-term trends and cycles in wine production, consumption, and trade.
Автор: St P Slatter Название: Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) ISBN: 1138793523 ISBN-13(EAN): 9781138793521 Издательство: Taylor&Francis Рейтинг: Цена: 117390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.
Автор: Alonso Dos Santos Название: Strategies In Sports Marketing ISBN: 1466659947 ISBN-13(EAN): 9781466659940 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 228230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilising emergent technologies and strategies.Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organisations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.
Автор: Burkhalter & Wood Название: Maximizing Commerce And Marketing Strategies Through Micro-Blogging ISBN: 1466684089 ISBN-13(EAN): 9781466684089 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 218990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy.Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.
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