On the Marketisation and Marketing of Higher Education, Lowrie, Anthony
Автор: Branch John D., Christiansen Bryan Название: The Marketisation of Higher Education: Concepts, Cases, and Criticisms ISBN: 3030674436 ISBN-13(EAN): 9783030674434 Издательство: Springer Рейтинг: Цена: 149060.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This edited volume explores the nature, scope, and consequences of the marketisation of higher education. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.
Автор: Brown, Roger, Название: Everything for sale? : ISBN: 0415809797 ISBN-13(EAN): 9780415809795 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As well as helping to explain the evolution of British higher education over the past thirty years, this book contains some important messages about the consequences of introducing or extending market competition in universities` core activities of teaching and research.
Автор: Brown, Roger Название: Everything for Sale? The Marketisation of UK Higher Education ISBN: 0415809800 ISBN-13(EAN): 9780415809801 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Branch John D., Christiansen Bryan Название: The Marketisation of Higher Education: Concepts, Cases, and Criticisms ISBN: 3030674401 ISBN-13(EAN): 9783030674403 Издательство: Springer Цена: 149060.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This edited volume explores the nature, scope, and consequences of the marketisation of higher education. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.
Автор: Molesworth Название: The Marketisation of Higher Education and the Student as Consumer ISBN: 0415584450 ISBN-13(EAN): 9780415584456 Издательство: Taylor&Francis Рейтинг: Цена: 132710.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to fully explore the issues and experiences of education as a commodity.
Автор: Ariana Daniela Del Pino Название: Improving University Reputation Through Academic Digital Branding ISBN: 179985325X ISBN-13(EAN): 9781799853251 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 125670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive.
Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.
Автор: Tripathi & Mukerji Название: Marketing Strategies For Higher Education Institutions ISBN: 1466640146 ISBN-13(EAN): 9781466640146 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 180180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: <em>Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices</em> provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Автор: Mccaig, Colin (sheffield Hallam University Uk) Название: Marketisation of english higher education ISBN: 1787438570 ISBN-13(EAN): 9781787438576 Издательство: Emerald Рейтинг: Цена: 66390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book traces the development of a fully marketised higher education system in England over a 30-year period, and identifies five distinct stages of market reforms culminating in the Higher Education and Research Act (HMSO, 2017). The Act shifted the risks of institutional failure (and the prospect of market exit) onto applicants, presenting them with ever more applicant choice information and encouraging them to use their consumer behaviour to oblige weaker providers’ lower tuition fees or lose market share to new competitors. The new regulatory regime represents a marked departure from previous attempts to introduce market dynamism into the sector and places the English HE system at the forefront of a global trend of system marketisation. The book employs a critical policy discourse analysis and addresses several key aspects of the current higher education policy landscape. It considers the extent to which there been a continuity of policy from the encouragement of efficiencies and accountability in the 1980s to the emphasis on competition and risk in 2017; whether the marketisation process is designedly cumulative or has developed in response to factors beyond the control of policymakers; and what the English case can tell us about the nature of neoliberalism and the future trajectories of other national systems in the process of marketising and differentiating their institutions.
Название: Dimensions of Marketisation in Higher Education ISBN: 1138845124 ISBN-13(EAN): 9781138845121 Издательство: Taylor&Francis Рейтинг: Цена: 137810.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Dimensions of Marketisation in Higher Education is a critical analysis of the various dimensions of marketisation in a global context, exploring governance, policy, financial, ethical and pedagogical aspects. Bringing together a selection of influential authors who draw on the work of Roger Brown, the book is a timely examination of the impact that policies regulating cost, entry and practices in higher education can have on universities, students and academics.
This book explores the tensions and dilemmas marketisation brings into the educational environment for academic leaders, managers and students, arguing that they can be managed through rebalancing the relation between the market and the educational dimensions.
Key topics include:
The economics of higher education
Students in a marketised environment
Regulating a marketised sector
Marketisation and higher education pedagogies
Universities' futures.
Unveiling nuanced and multifaceted perspectives and providing readers with collective and forward-thinking critical analyses, Dimensions of Marketisation in Higher Education will be an authoritative reference book on policy and practice, appealing to higher education leaders, managers and scholars worldwide.
Автор: Orville Walker, John Mullins Название: Marketing Strategy: A Decision-Focused Approach ISBN: 1259010902 ISBN-13(EAN): 9781259010903 Издательство: McGraw-Hill Рейтинг: Цена: 65190.00 T Наличие на складе: Поставка под заказ. Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
Автор: Mogaji, Emmanuel Название: Understanding the Higher Education Market in Africa ISBN: 1032173556 ISBN-13(EAN): 9781032173559 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Luisa Cagica Carvalho, Adriana Backx Noronha, Crisomar Lobo de Souza Название: Learning Styles and Strategies for Management Students ISBN: 1799821250 ISBN-13(EAN): 9781799821250 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 134910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Today, globalization, advances in technology, greater access to information, and communication via social networks generate an explosion of knowledge and cause the working world to experience rapid change based on knowledge and continuous learning. The challenge for universities is to have a curriculum that prepares students for this digital world, but many characteristics of the school curriculum have been unchanged for decades. Consequently, student experiences can be very different from the experiences required by the labor market. In a learning environment, the desired results will not be achieved if several essential elements are not considered in the instructional teaching process, including learning style, age, and maturity level.
Learning Styles and Strategies for Management Students is a critical scholarly resource that provides essential research on the growing recognition of the critical role of education through concepts and principles of styles and strategies of learning. Additionally, it explores key developments in the methodologies, strategies, and learning styles of students, mainly in management studies. Featuring an array of topics such as digital education, sustainability, and management, this book is ideal for academicians, researchers, administrators, curriculum designers, policymakers, practitioners, and students.
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