Positioning the Brand, Riezebos, Rik

Автор: van der Grinten Jaap
Название: Positioning the Brand
ISBN: 0415665191 ISBN-13(EAN): 9780415665193
Издательство: Taylor&Francis
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Цена: 51030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.

Автор: Mora, Pierre
Название: Wine positioning
ISBN: 3319244795 ISBN-13(EAN): 9783319244792
Издательство: Springer
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Цена: 65210.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.

Автор: Gil Pechuan Ignacio
Название: Strategies in E-Business
ISBN: 146148183X ISBN-13(EAN): 9781461481836
Издательство: Springer
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Цена: 121110.00 T
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Описание: This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models.

Автор: Ries, Al Trout, Jack
Название: Positioning
ISBN: 0071373586 ISBN-13(EAN): 9780071373586
Издательство: McGraw-Hill
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Цена: 18290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer`s mind-one that reflects a company`s own strengths and weaknesses as well as those of its competitors.

Название: Positioning for Advantage: Techniques and Strategies to Grow Brand Value
ISBN: 0231189001 ISBN-13(EAN): 9780231189002
Издательство: Wiley
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Цена: 26400.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage.

Автор: Chew
Название: Strategic Positioning in Voluntary and Charitable Organizations
ISBN: 1138879444 ISBN-13(EAN): 9781138879447
Издательство: Taylor&Francis
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Цена: 57150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures.

Автор: Brown Carlton, Nwagbara Uzoechi
Название: Corporate Social Responsibility and Strategic Market Positioning for Organizational Success
ISBN: 1522588329 ISBN-13(EAN): 9781522588320
Издательство: Mare Nostrum (Eurospan)
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Цена: 125400.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. The book features research on a wide range of topics, including business strategy, marketing strategies, and organisational culture.

Автор: Karin Pennemann
Название: Retail Internationalization in Emerging Countries
ISBN: 3834944912 ISBN-13(EAN): 9783834944917
Издательство: Springer
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Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.

Автор: Czinkota, Michael R.
Название: Global Business
ISBN: 041580194X ISBN-13(EAN): 9780415801942
Издательство: Taylor&Francis
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Цена: 112290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Mora Pierre
Название: Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
ISBN: 3319796348 ISBN-13(EAN): 9783319796345
Издательство: Springer
Рейтинг:
Цена: 53100.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.

Автор: Ignacio Gil-Pechu?n; Daniel Palacios-Marqu?s; Mart
Название: Strategies in E-Business
ISBN: 1489978607 ISBN-13(EAN): 9781489978608
Издательство: Springer
Рейтинг:
Цена: 102480.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models.

Автор: Peter Kr?ssel
Название: Future Telco
ISBN: 303008521X ISBN-13(EAN): 9783030085216
Издательство: Springer
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Цена: 74530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made – to be a bit pipe or a trendsetter of digitalization. Based on an analysis of the key challenges for telcos, the book derives future market scenarios and puts forward recommendations for how they can successfully position themselves. It proposes a framework based on seven “levers,” which addresses concrete measures in each step of the value chain, ranging from technology, IT and processes, to innovation, marketing and sales issues. The book discusses the current challenges and provides both general recommendations and concrete solutions. Respected experts illustrate innovative strategic and technical trends and provide insights gained in real-life transformation projects. Recent developments in the areas of regulation, product development, competition between over-the-top (OTT) providers and telcos, as well as technical innovations like 5G, SDN/NFV, LEO satellites and MEC are discussed. Accordingly, practitioners, managers and researchers alike will benefit from the book’s wealth of examples and up-to-date insights.