Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World, Mora Pierre

Автор: van der Grinten Jaap
Название: Positioning the Brand
ISBN: 0415665191 ISBN-13(EAN): 9780415665193
Издательство: Taylor&Francis
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Цена: 51030.00 T
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Описание: This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.

Автор: Mora, Pierre
Название: Wine positioning
ISBN: 3319244795 ISBN-13(EAN): 9783319244792
Издательство: Springer
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Цена: 65210.00 T
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Описание: In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.

Автор: Karin Pennemann
Название: Retail Internationalization in Emerging Countries
ISBN: 3834944912 ISBN-13(EAN): 9783834944917
Издательство: Springer
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Цена: 46570.00 T
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Описание: The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.

Автор: Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin
Название: Positioning and Branding Tourism Destinations for Global Competitiveness
ISBN: 1522572538 ISBN-13(EAN): 9781522572534
Издательство: Mare Nostrum (Eurospan)
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Цена: 199590.00 T
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Описание: Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship.Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.

Автор: BROWN & NNWAGBARA
Название: Corporate social responsibility and strategic market positioning for organizational success /
ISBN: 1522554092 ISBN-13(EAN): 9781522554097
Издательство: Mare Nostrum (Eurospan)
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Цена: 203810.00 T
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Описание: The decisions a corporation makes affect more than just its stakeholders, for they can have wide social, environmental, and economic consequences. The relationship between marketing and corporate social responsibility is important to facing these consequences and providing organizational success. Strategic marketing is a tool that can help to defuse tension between companies and their wider stakeholders as well as fend off criticism.Corporate Social Responsibility and Strategic Market Positioning for Organizational Success is a critical scholarly resource that explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. Featuring research on topics such as business strategy, marketing strategies, and organizational culture, this book is ideally designed for business managers and practitioners, commercial and corporate organizations, researchers, and academicians seeking coverage on the strategic importance of corporate social responsibility and marketing for commercial success.

Автор: James, Melanie (university Of Newcastle, Australia)
Название: Positioning theory and strategic communication
ISBN: 1138497363 ISBN-13(EAN): 9781138497368
Издательство: Taylor&Francis
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Цена: 48990.00 T
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Описание: This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.

Автор: Gil Pechuan Ignacio
Название: Strategies in E-Business
ISBN: 146148183X ISBN-13(EAN): 9781461481836
Издательство: Springer
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Цена: 121110.00 T
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Описание: This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models.

Автор: Ignacio Gil-Pechu?n; Daniel Palacios-Marqu?s; Mart
Название: Strategies in E-Business
ISBN: 1489978607 ISBN-13(EAN): 9781489978608
Издательство: Springer
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Цена: 102480.00 T
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Описание: This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models.

Автор: Blankson, Charles Coffie, Stanley
Название: Branding and Positioning in Base of the Pyramid Markets in Africa
ISBN: 0367777533 ISBN-13(EAN): 9780367777531
Издательство: Taylor&Francis
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Цена: 44910.00 T
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Описание: This book provides a practical overview of country branding and positioning activities in Africa, based on a broad definition of base of the pyramid (BoP) marketing which includes both goods and services, as well as business to business marketing, corporate branding, and country branding.

Автор: Brown Carlton, Nwagbara Uzoechi
Название: Corporate Social Responsibility and Strategic Market Positioning for Organizational Success
ISBN: 1522588329 ISBN-13(EAN): 9781522588320
Издательство: Mare Nostrum (Eurospan)
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Цена: 125400.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. The book features research on a wide range of topics, including business strategy, marketing strategies, and organisational culture.

Название: Positioning for Advantage: Techniques and Strategies to Grow Brand Value
ISBN: 0231189001 ISBN-13(EAN): 9780231189002
Издательство: Wiley
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Цена: 26400.00 T
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Описание: Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage.

Название: The Palgrave handbook of wine industry economics
ISBN: 3319986325 ISBN-13(EAN): 9783319986326
Издательство: Springer
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Цена: 232910.00 T
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Описание: This Palgrave Handbook offers the first international comparative study into the efficiency of the industrial organization of the global wine industry.