Marketing Technologies, Simakova, Elena

Автор: Roetzer Paul
Название: The Marketing Performance Code: Strategies and Technologies to Build and Measure Business Success
ISBN: 1118883438 ISBN-13(EAN): 9781118883433
Издательство: Wiley
Рейтинг:
Цена: 23220.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Discover what`s possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business.

Автор: Rocha Бlvaro, Reis Josй Luнs, Peter Marc K.
Название: Marketing and Smart Technologies: Proceedings of Icmarktech 2020
ISBN: 9813341823 ISBN-13(EAN): 9789813341821
Издательство: Springer
Цена: 222670.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is intended for periodontal residents and practicing periodontists who wish to incorporate the principles of moderate sedation into daily practice. Comprehensive airway management and rescue skills are then documented in detail so that the patient may be properly managed in the event that the sedation progresses beyond the intended level.

Автор: Ram?ak
Название: Social Impact of Wine Marketing
ISBN: 3030892263 ISBN-13(EAN): 9783030892265
Издательство: Springer
Рейтинг:
Цена: 53100.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs. When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations? Dr. Mojca Ram?ak’s book peels back the layers of the alcohol industry’s most obvious yet overlooked marketing tactics. It also reveals the sluggishness of preventive and curative efforts, as well as legal or self-regulatory measures, at keeping up with the alcohol industry’s use of technology. - Nadja Furlan ?tante, Principal Research Associate and Professor of Religious Studies, Science and Research Centre of Koper, Slovenia.

Автор: Wagner, Katja
Название: Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels
ISBN: 3658351497 ISBN-13(EAN): 9783658351496
Издательство: Springer
Рейтинг:
Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels.

Автор: Elena S. Akopova
Название: Marketing of Healthcare Organizations: Technologies of Public-Private Partnership
ISBN: 1641135778 ISBN-13(EAN): 9781641135771
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 87780.00 T
Наличие на складе: Нет в наличии.
Описание: The book is devoted to substantiating the necessity for starting and supporting the high level of marketing activity of modern healthcare organizations that function in the market conditions under the influence of the competition mechanism. The authors substantiate that state-funded healthcare organizations in Russia, which are the basis of the Russian market of medical services, face the deficit of financial resources and do not have sufficient flexibility for high marketing activity and supporting their competitiveness, which leads to growth of dissatisfaction of society with the healthcare sphere on the whole and increase of demand for services of private organizations of healthcare.

The authors show that a perspective solution to this problem is usage of technologies of public-private partnership, which allow conducting deregulation and attracting private investments into development of state organizations of healthcare, thus creating favorable conditions and stimuli for activation of their marketing activities. Recommendations for application of the mechanism of public-private partnership to development of marketing of healthcare organizations in modern Russia are offered.

Автор: Elena S. Akopova
Название: Marketing of Healthcare Organizations: Technologies of Public-Private Partnership
ISBN: 164113576X ISBN-13(EAN): 9781641135764
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 47130.00 T
Наличие на складе: Нет в наличии.
Описание: The book is devoted to substantiating the necessity for starting and supporting the high level of marketing activity of modern healthcare organizations that function in the market conditions under the influence of the competition mechanism. The authors substantiate that state-funded healthcare organizations in Russia, which are the basis of the Russian market of medical services, face the deficit of financial resources and do not have sufficient flexibility for high marketing activity and supporting their competitiveness, which leads to growth of dissatisfaction of society with the healthcare sphere on the whole and increase of demand for services of private organizations of healthcare.

The authors show that a perspective solution to this problem is usage of technologies of public-private partnership, which allow conducting deregulation and attracting private investments into development of state organizations of healthcare, thus creating favorable conditions and stimuli for activation of their marketing activities. Recommendations for application of the mechanism of public-private partnership to development of marketing of healthcare organizations in modern Russia are offered.

Автор: Adeola
Название: Digital Business in Africa
ISBN: 3030934985 ISBN-13(EAN): 9783030934989
Издательство: Springer
Рейтинг:
Цена: 130430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency.

Автор: Lee Seungwon
Название: The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing and Evaluation
ISBN: 1771880236 ISBN-13(EAN): 9781771880237
Издательство: Taylor&Francis
Рейтинг:
Цена: 101050.00 T
Наличие на складе: Нет в наличии.
Описание: Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important

Автор: Beckley
Название: Accelerating New Food Product Design and Developme nt, 2nd Edition
ISBN: 1119149304 ISBN-13(EAN): 9781119149309
Издательство: Wiley
Рейтинг:
Цена: 184750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Written primarily for directors and managers of food design and development, food scientists, technologists, and product developers, this book explains all the necessary information in order to help meet the increasing demands for innovation in an industry that is providing fewer resources.

Автор: Rajagopal
Название: Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management
ISBN: 1466609699 ISBN-13(EAN): 9781466609693
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 180180.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Outlines a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analysing process dynamics explained in this publication allows marketing firms succeed.

Автор: Dallas, George Lubrano, Mike
Название: Role of Smart Technologies in Decision Making
ISBN: 1032308826 ISBN-13(EAN): 9781032308821
Издательство: Taylor&Francis
Рейтинг:
Цена: 132710.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.

Автор: Reis
Название: Marketing and Smart Technologies
ISBN: 9811692742 ISBN-13(EAN): 9789811692741
Издательство: Springer
Рейтинг:
Цена: 279500.00 T
Наличие на складе: Поставка под заказ.
Описание: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.