Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Walmsley Andreas Название: Entrepreneurship in Tourism ISBN: 1138048771 ISBN-13(EAN): 9781138048775 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Невозможна поставка. Описание: This is a critical, yet accessible, introduction to entrepreneurship in tourism. Featuring a range of features includingdiscussion questions and international case studies, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.
Автор: Cudny, Waldemar Название: City Branding and Promotion ISBN: 1138488100 ISBN-13(EAN): 9781138488106 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
Автор: Vanessa Ratten, Vitor Braga, Jose Alvarez-Garcia, Maria de la Cruz del Rio-Rama Название: Tourism Innovation: Technology, Sustainability and Creativity ISBN: 0367077892 ISBN-13(EAN): 9780367077891 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book showcases the innovations in tourism through a creativity, sustainability and technology perspective, and is suitable for tourism industry professionals, researchers and policy experts who are interested in how innovation is embedded in the tourism industry.
Автор: Hall Название: Tourism and Innovation ISBN: 1138060828 ISBN-13(EAN): 9781138060821 Издательство: Taylor&Francis Рейтинг: Цена: 43890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This ground-breaking volume on the relationships between tourism and innovation provides an overview of relevant innovation theories, and related literatures on entrepreneurship, productivity, regional development and competitiveness, and their significance to contemporary tourism practices.
Автор: Page, Stephen J. , Connell, Joanne Название: Tourism A Modern Synthesis, 5 ed. ISBN: 0367437368 ISBN-13(EAN): 9780367437367 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students seeking a clear and comprehensive introduction to their studies that addresses these challenges.
Автор: Rawdon Wyatt Название: Check Your English Vocabulary for Leisure, Travel and Tourism ISBN: 0713687363 ISBN-13(EAN): 9780713687361 Издательство: A & C Black Рейтинг: Цена: 8900.00 T Наличие на складе: Поставка под заказ. Описание: This is a useful title for all non-native English speakers wishing to improve their language skills for these hugely popular and expanding industries.
Автор: Ross E. Denison Название: Sir Anthony Sherley and His Persian Adventure ISBN: 1138862762 ISBN-13(EAN): 9781138862760 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As well as including Sherley`s own account of his journey into Persia in 1600, this valuable edition includes the main works dealing with Anthony Sherley and his life.
Название: Adventure tourism ISBN: 1138081744 ISBN-13(EAN): 9781138081741 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Adventure tourism is an increasingly widespread phenomenon, appealing to an expanding proportion of the population who seek new destinations and new experiences.
This timely, edited volume offers new theoretical perspectives of this emerging subset of Tourism. it uses philosophical and cutting edge empirically grounded research to challenge existing thinking and develop the conceptual framework underpinning definitions of adventure, interrogating the adventure tourism experience and further building upon recent advances in adventure education. The book brings together adventure literature from range of disciplines and applies it to focused study of Adventure Tourism. By doing so it significantly furthers understanding and moves forward this development of this area of Tourism.
This significant volume is written by leading academics in the area, and will be valuable reading for all those interested in Adventure Tourism.
Автор: Beard Название: Adventure Tourism ISBN: 1138168424 ISBN-13(EAN): 9781138168428 Издательство: Taylor&Francis Рейтинг: Цена: 188850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Looking at the past, present and future of adventure tourism, Adventure Tourism: The New Frontier examines the product, the adventure tourist profile, and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, including: gorilla watching holidays, trekking on Mount Everest, diving holidays, and Outward Bound packages.
Analysis of the development and nature of adventure tourism accompanies these studies, ensuring that the title is useful both for undergraduate and postgraduate students of tourism and for professionals involved in managing adventure tourism enterprises. There is also a companion website with additional case studies to aid teaching and learning.
Автор: David Huddart; Tim Stott Название: Adventure Tourism ISBN: 3030186229 ISBN-13(EAN): 9783030186227 Издательство: Springer Рейтинг: Цена: 65210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This textbook presents a comprehensive overview of the environmental impacts of various types of adventure tourism and how these can be best managed. This volume follows on from the authors previous textbook – ‘Outdoor Recreation: Environmental Impacts and Management’ and continues the aim of developing a deeper understanding of how tourist numbers impact the environment and to provide practical solutions to these problems.
Combining their own first-hand experience and research with extensive literature review the authors' present several popular adventure tourism destinations from across the globe, including the Arctic, the Himalayas, Africa, Australia and Scotland as case studies. Chapters cover the particular challenges faced by each region: including impacts on animals and birds; the spread of invasive plant species and diseases; trail impacts on vegetation; impacts on geological, historical and archaeological sites and pollution and waste issues. A discussion and evaluation of the possible management actions for minimising these impacts and how outdoor recreation tourists can be regulated concludes each chapter.
This practical and engaging textbook will be invaluable to students and scholars of adventure tourism and outdoor recreation as well as practitioners and managers working in the field.
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