Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Ruben C. Lois-gonzalez, Xose M. Santos-solla Название: New Tourism in the 21st Century ISBN: 1443858927 ISBN-13(EAN): 9781443858922 Издательство: Cambridge Scholars Рейтинг: Цена: 41170.00 T Наличие на складе: Нет в наличии. Описание: This book analyses the cultural elements of 21st-century tourism. The structure of the book is based on four main issues, which will help further the reader’s understanding of present-day experiential tourism: namely urban and cultural tourism on a global scale; specific studies of new products linked to reappraising the landscape; heritage; and nature. It also examines the influence of branding and of the images projected in order to promote this new type of tourism, using both theoretical and general approaches. Finally, the Camino de Santiago is analysed as a paradigm of the new pilgrimage routes all over the world, with their implications and polysemic nature.Culture, nature, spirituality and urbanism are brought together in a series of studies of contemporary tourist activities. Tourism is, in short, an activity that marks the return of slow movement, of calm and relaxation, of the landscape and of self-rediscovery as a reappraised counterpoint to the frenetic pace of life in modern-day societies.
Автор: Timmerman Kelsey Название: Where Am I Eating an Adventure Through the Global Food Economy ISBN: 111896652X ISBN-13(EAN): 9781118966525 Издательство: Wiley Рейтинг: Цена: 19010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A deeply human-centered perspective on the origins of America`s food Where Am I Eating? bridges the gap between global food producers and the American consumer, providing an insightful look at how our eating habits affect farmers and fishermen around the world.
Автор: Buckley, Ralf Название: Adventure tourism management ISBN: 185617834X ISBN-13(EAN): 9781856178341 Издательство: Taylor&Francis Рейтинг: Цена: 25520.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The academic study of the Adventure Tourism is rapidly increasing in popularity, with research beginning to focus on it heavily. This book offers a comprehensive look at this multi-million dollar industry sector from a variety of perspectives relevant to the teaching of tourism.
Автор: Ross E. Denison Название: Sir Anthony Sherley and His Persian Adventure ISBN: 1138862762 ISBN-13(EAN): 9781138862760 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As well as including Sherley`s own account of his journey into Persia in 1600, this valuable edition includes the main works dealing with Anthony Sherley and his life.
Название: Adventure tourism ISBN: 1138081744 ISBN-13(EAN): 9781138081741 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Adventure tourism is an increasingly widespread phenomenon, appealing to an expanding proportion of the population who seek new destinations and new experiences.
This timely, edited volume offers new theoretical perspectives of this emerging subset of Tourism. it uses philosophical and cutting edge empirically grounded research to challenge existing thinking and develop the conceptual framework underpinning definitions of adventure, interrogating the adventure tourism experience and further building upon recent advances in adventure education. The book brings together adventure literature from range of disciplines and applies it to focused study of Adventure Tourism. By doing so it significantly furthers understanding and moves forward this development of this area of Tourism.
This significant volume is written by leading academics in the area, and will be valuable reading for all those interested in Adventure Tourism.
Автор: Beard Название: Adventure Tourism ISBN: 1138168424 ISBN-13(EAN): 9781138168428 Издательство: Taylor&Francis Рейтинг: Цена: 188850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Looking at the past, present and future of adventure tourism, Adventure Tourism: The New Frontier examines the product, the adventure tourist profile, and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, including: gorilla watching holidays, trekking on Mount Everest, diving holidays, and Outward Bound packages.
Analysis of the development and nature of adventure tourism accompanies these studies, ensuring that the title is useful both for undergraduate and postgraduate students of tourism and for professionals involved in managing adventure tourism enterprises. There is also a companion website with additional case studies to aid teaching and learning.
Автор: Marina Novelli Название: Niche tourism ISBN: 113813256X ISBN-13(EAN): 9781138132566 Издательство: Taylor&Francis Рейтинг: Цена: 193950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Niche Tourism examines one of the fastest growing areas within the tourism sector.
This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. With an emphasis on linking theory to practice, it is underpinned by up-to-date international case studies from around the world. Divided into 3 parts, it covers a variety of aspects under the headings of special interest tourism, tradition and culture base tourism and activity-based tourism.
Автор: Beames, Simon Mackie, Chris Atencio, Matthew Название: Adventure and society ISBN: 331996061X ISBN-13(EAN): 9783319960616 Издательство: Springer Рейтинг: Цена: 65210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This undergraduate textbook provides a broad overview of the ways in which `adventurous practices` influence, and are influenced by, the world around them.
When Paul Foster stood at the base of Mt. Everest in October of 2017, it was the recognition just how far his life on earth had come. At that one moment he appreciated having a career that has allowed him to visit 5 of the 7 continents, and experience some of the world's greatest adventures. In those last few steps to the pinnacle of Mt. Everest it was like he was downloaded with a tremendous knowledge of how different the world is from his own every day life. From then on things would change.
On Top of The World is a look back at over 30+ years of travel and adventures. Each adventure holds its own specific meaning, along with some important life lesson. This book is an enjoyable read and lets you travel the globe with stops in North America, South America, Europe, Asia, and Australia. You will walk in the footsteps of the author, and experience the key moments in time that may leave you wondering - and leave you considering - what if?
Don't miss this one This is not a travel book - it's an experience book Experience being On Top of the World
Автор: Kolb Bonita Название: Tourism Marketing for Cities and Towns ISBN: 1138685194 ISBN-13(EAN): 9781138685192 Издательство: Taylor&Francis Рейтинг: Цена: 64300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today's tech connected traveler.
In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole.
Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.
Автор: Noel B. Salazar, Nelson H. H. Graburn Название: Tourism Imaginaries: Anthropological Approaches ISBN: 1785333356 ISBN-13(EAN): 9781785333354 Издательство: Berghahn Рейтинг: Цена: 31970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
It is hard to imagine tourism without the creative use of seductive, as well as restrictive, imaginaries about peoples and places. These socially shared assemblages are collaboratively produced and consumed by a diverse range of actors around the globe. As a nexus of social practices through which individuals and groups establish places and peoples as credible objects of tourism, “tourism imaginaries” have yet to be fully explored. Presenting innovative conceptual approaches, this volume advances ethnographic research methods and critical scholarship regarding tourism and the imaginaries that drive it. The various authors contribute methodologically as well as conceptually to anthropology’s grasp of the images, forces, and encounters of the contemporary world.
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