Автор: Duggan William Название: Creative Strategy: A Guide for Innovation ISBN: 0231160534 ISBN-13(EAN): 9780231160537 Издательство: Wiley Рейтинг: Цена: 17940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: William Duggan`s "Strategic Intuition" explained how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, "Creative Strategy," Duggan offers a step-by-step guide to help individuals and organizations put that same strategy? to work for their own innovations. Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts, searching for past examples, and creating a new combination to solve the problem. He then explains how to follow these steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle step--the search for past examples--takes readers beyond their own brain to a "what-works scan" of what others have done within and outside of the company, industry, and country. Duggan also illustrates creative strategy through real-world cases of innovation that use the same method, from Netflix to Thomas Edison, from Google to Henry Ford. He further demonstrates how to integrate creative strategy into other methods you might currently use, such as Porter`s Five Forces or Design Thinking.
Автор: Vanessa Ratten, Vitor Braga, Jose Alvarez-Garcia, Maria de la Cruz del Rio-Rama Название: Tourism Innovation: Technology, Sustainability and Creativity ISBN: 0367077892 ISBN-13(EAN): 9780367077891 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book showcases the innovations in tourism through a creativity, sustainability and technology perspective, and is suitable for tourism industry professionals, researchers and policy experts who are interested in how innovation is embedded in the tourism industry.
Автор: Norzuwana Sumarjan, Zahari Mohd Salehuddin Mohd, Radzi Salleh Mohd, Mohi Zurinawati, Hanafiah Mohd Hafiz Mohd, Bakhtiar Mohd Faeez Saiful, Zainal Arti Название: Hospitality and Tourism: Synergizing Creativity and Innovation in Research ISBN: 1138001511 ISBN-13(EAN): 9781138001510 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Невозможна поставка. Описание: Presenting trends and practical ideas in the area of hospitality and tourism, this book will be useful to postgraduate students, academia and professionals involved in these fields.
Автор: Jennifer Raga Название: Research and Innovation in Tourism Industry ISBN: 1773610082 ISBN-13(EAN): 9781773610085 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 145990.00 T Наличие на складе: Невозможна поставка. Описание: Tourism is one of the fast growing industries in the world. The book presents trends and practical ideas in the area of hospitality and tourism, with an integrated approach to understanding the subject of how culinary systems may be made more sustainable and will be valuable reading to all those interested in sustainable food and food tourism. Students, professors and researchers of innovation, entrepreneurship, and tourism studies will find this book an invaluable resource.
Автор: Vanessa Ratten, Vitor Braga, Jose Alvarez-Garcia, Maria de la Cruz del Rio-Rama Название: Tourism Innovation: Technology, Sustainability and Creativity ISBN: 0367077876 ISBN-13(EAN): 9780367077877 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book showcases the innovations in tourism through a creativity, sustainability and technology perspective, and is suitable for tourism industry professionals, researchers and policy experts who are interested in how innovation is embedded in the tourism industry.
Название: Tourism and Innovation ISBN: 1138060763 ISBN-13(EAN): 9781138060760 Издательство: Taylor&Francis Рейтинг: Цена: 188850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This ground-breaking volume on the relationships between tourism and innovation provides an overview of relevant innovation theories, and related literatures on entrepreneurship, productivity, regional development and competitiveness, and their significance to contemporary tourism practices.
Автор: Vicky Katsoni; Anastasia Stratigea Название: Tourism and Culture in the Age of Innovation ISBN: 3319275275 ISBN-13(EAN): 9783319275277 Издательство: Springer Рейтинг: Цена: 167700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Part I: Cultural Tourism and Regional Development.- Part II: Emerging Forms of Tourism.- Part III: Methodologies, Tools and Approaches for Managing Tourist Destinations.- Part IV: ICT Developments and Tourism - New Perspectives.
Автор: Raustiala Kal, Sprigman Christopher Название: The Knockoff Economy: How Imitation Spurs Innovation ISBN: 0195399781 ISBN-13(EAN): 9780195399783 Издательство: Oxford Academ Рейтинг: Цена: 25860.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Driven by a counterintuitive thesis that has been highlighted in both The New Yorker and The New York Times The Knockoff Economy is an engrossing and highly entertaining tour through the economic sectors where piracy both rules and invigorates.
Автор: Czarnota, Jedrzej (trilateral Research Ltd, Uk) Название: Co-creation, innovation and new service development ISBN: 1138636592 ISBN-13(EAN): 9781138636590 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Невозможна поставка. Описание: This book offers highly detailed insights into the industry, which is at the forefront of co-creation. Furthermore, it sheds new light on the videogames firms and their operations and is therefore ideally designed for researchers, educators, and students alike in the fields of knowledge management, innovation management, firm strategy, organization studies and creativity management.
Автор: MELISSA A SCHILLING Название: Strategic Management Of Technological Innovation ISBN: 1260565793 ISBN-13(EAN): 9781260565799 Издательство: McGraw-Hill Рейтинг: Цена: 65190.00 T Наличие на складе: Поставка под заказ. Описание: Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading.
It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
Автор: Katerina Nicolopoulou Название: Sustainable entrepreneurship and social innovation ISBN: 1138812668 ISBN-13(EAN): 9781138812666 Издательство: Taylor&Francis Рейтинг: Цена: 158230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Sustainable entrepreneurship has attracted growing attention in both scholarly and practitioner circles. Focusing on generating social, environmental and business value, the notion has been raised more recently to address the contribution of entrepreneurial activities to sustainable economic and social development.
Sustainable Entrepreneurship and Social Innovation builds on a theoretical framework that addresses related topics via a combination of insights from sustainability, policy, managerial, strategic, innovation and institutional perspectives. Providing empirical casework as well as a conceptual and theoretical framework, the book takes a global, interdisciplinary approach to the emergent field of sustainable entrepreneurship. The book highlights elements of sustainable entrepreneurship which have a societal impact as well as regional relevance and related aspects of innovation are also presented. Definitional issues are further elaborated in order to encompass the main inter-connected fields of study, sustainable entrepreneurship and social innovation. This book is an important resource for academic researchers, and postgraduate and advanced undergraduate students in the fields of entrepreneurship, innovation and sustainability.
Автор: Lazonick, William; Teece, David J. Название: Management Innovation ISBN: 0199695687 ISBN-13(EAN): 9780199695683 Издательство: Oxford Academ Рейтинг: Цена: 145200.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book assesses the work, ideas, and influence of the doyen of business historians, Alfred Chandler, particularly on management innovation, strategy, organization, and finance.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz