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Managing Service Firms, Sk?l?n, Per


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Цена: 48990.00T
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Автор: Sk?l?n, Per
Название:  Managing Service Firms
ISBN: 9780415473262
Издательство: Taylor&Francis
Классификация:
ISBN-10: 0415473268
Обложка/Формат: Hardback
Страницы: 198
Вес: 0.45 кг.
Дата издания: 12.04.2010
Серия: Routledge interpretive marketing research
Язык: English
Иллюстрации: 3 tables, black and white; 5 line drawings, black and white
Размер: 236 x 160 x 20
Читательская аудитория: Tertiary education (us: college)
Подзаголовок: The power of managerial marketing
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Поставляется из: Европейский союз

Blue Line Imperative

Автор: Kaiser Kevin
Название: Blue Line Imperative
ISBN: 1118510887 ISBN-13(EAN): 9781118510889
Издательство: Wiley
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Цена: 33790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A groundbreaking guide to making profitable business decisions Do you wonder why your value initiatives aren`t providing the payoff you`d hoped for? Could it be because you`ve been thinking about value all wrong? According to the authors of this groundbreaking guide, there`s a very good chance that you have.

Managing Strategy Processes in Emergent Industries

Автор: Johan Roos; Georg von Krogh
Название: Managing Strategy Processes in Emergent Industries
ISBN: 0333665732 ISBN-13(EAN): 9780333665732
Издательство: Springer
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Цена: 158380.00 T
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Описание: In this text, based upon observation of and involvement in the strategy processes of three media firms, a framework for strategy processes is proposed and a practical outline of new processes to be developed is presented.

Managing Strategy Processes in Emergent Industries

Автор: Johan Roos; Georg von Krogh
Название: Managing Strategy Processes in Emergent Industries
ISBN: 1349141496 ISBN-13(EAN): 9781349141494
Издательство: Springer
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Цена: 149060.00 T
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Описание: Based upon observation of and involvement in the strategy processes of three media firms a framework for strategy processes is proposed and a practical outline of how new strategy processes should be developed is presented.

Managing Media Firms and Industries

Автор: Gregory Ferrell Lowe; Charles Brown
Название: Managing Media Firms and Industries
ISBN: 331908514X ISBN-13(EAN): 9783319085142
Издательство: Springer
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Цена: 121110.00 T
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Описание: This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects.

Sales Negotiations in Professional Service Firms

Автор: Mireia Prat
Название: Sales Negotiations in Professional Service Firms
ISBN: 3658044985 ISBN-13(EAN): 9783658044985
Издательство: Springer
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Цена: 46570.00 T
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Описание: This research study brings theoretical insights on real-life negotiations in sales of professional services in Spain and Germany.

Oxford handbook of professional service firms

Название: Oxford handbook of professional service firms
ISBN: 0199682399 ISBN-13(EAN): 9780199682393
Издательство: Oxford Academ
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Цена: 126720.00 T
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Описание: The Oxford Handbook of Professional Service Firms discusses firms providing services in the traditional professions such as law, accounting, and architecture as well as newer sectors such as, management consulting, advertising, and engineering. It provides a critical overview of contemporary research on PSFs, and suggests avenues of future inquiry.

Professional Service Firms in einer globalisierten Welt

Автор: Till Grewe; Wolfgang Becker
Название: Professional Service Firms in einer globalisierten Welt
ISBN: 3834912611 ISBN-13(EAN): 9783834912619
Издательство: Springer
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Цена: 47880.00 T
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Aspekte der F?hrung und der strategischen Entwicklung von Professional Service Firms

Автор: Prof. Dr. Max J. Ringlstetter; Bernd B?rger
Название: Aspekte der F?hrung und der strategischen Entwicklung von Professional Service Firms
ISBN: 3835000977 ISBN-13(EAN): 9783835000971
Издательство: Springer
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Цена: 52240.00 T
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The Oxford Handbook of Professional Service Firms

Автор: Laura Empson, Daniel Muzio, Joseph Broschak, Bob H
Название: The Oxford Handbook of Professional Service Firms
ISBN: 019879956X ISBN-13(EAN): 9780198799566
Издательство: Oxford Academ
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Цена: 34310.00 T
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Описание: The Oxford Handbook of Professional Service Firms discusses firms providing services in the traditional professions such as law, accounting, and architecture as well as newer sectors such as, management consulting, advertising, and engineering. It provides a critical overview of contemporary research on PSFs, and suggests avenues of future inquiry.

Managing Customer Value: Creating Quality and Service That Customers Can Se

Автор: Gale Bradley
Название: Managing Customer Value: Creating Quality and Service That Customers Can Se
ISBN: 1451612923 ISBN-13(EAN): 9781451612929
Издательство: Simon & Schuster
Цена: 23900.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to conformance to technical standards, according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceived quality -- how buyers select among competing suppliers, why orders are won or lost, and which competitors are succeeding in which market segments.

Using cases including Milliken & Company; AT&T, United Van Lines, and Gillette, Gale shows how leading-edge companies have gone beyond the minimal achievements of conformance quality and customer satisfaction to focus on the third, higher stage, market-perceived quality versus competitors and aspire to an emerging fourth stage, true strategic management. Drawing on his extensive research at AT&T, Johnson & Johnson, Parke-Davis, and other world-class companies, Gale provides new metrics for market-perceived quality that are straightforward and easy to interpret. His set of seven integrative tools for customer value analysis makes up the heart of the war room wall to help guide business-unit teams in their effort to outperform competitors in satisfying customers. The great value of these tools is that they are derived from a future-oriented strategic navigation system that tracks competitive information and market-perceived quality. Learning to master this system accelerates customer satisfaction from a slogan to a science and leads ultimately to true strategic management -- the fourth stage of Total Quality Management.

The processes described in this book provide an insider's perspective on the criteria of the Baldrige Award. Bradley Gale's insights and innovative methods for defining, measuring, and improving market-perceived quality will create an entirely new thrust for the worldwide quality movement.

Managing Service Firms: The Power of Managerial Marketing

Автор: Skalen Per
Название: Managing Service Firms: The Power of Managerial Marketing
ISBN: 1138864129 ISBN-13(EAN): 9781138864122
Издательство: Taylor&Francis
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Цена: 17350.00 T
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Описание: Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.

Effectively Managing and Leading Human Service Organizations

Автор: Brody Ralph P
Название: Effectively Managing and Leading Human Service Organizations
ISBN: 1412976456 ISBN-13(EAN): 9781412976459
Издательство: Sage Publications
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Цена: 166850.00 T
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Описание: A highly practical book for courses on human service/social work administration which takes students through the nuts and bolts of managing a human service agency.


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