Managing Service Firms: The Power of Managerial Marketing, Skalen Per
Автор: Ali Avan, Elbeyi Pelit, Hasan Huseyin Soybali Название: HOSPITALITY & TOURISM: MANAGERIAL PERSPECTIVES & PRACTICES ISBN: 363183490X ISBN-13(EAN): 9783631834909 Издательство: Peter Lang Рейтинг: Цена: 74960.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
As a service-oriented industry and with its distinctive characteristics, tourism is based on experiences. It is necessary to provide the highest level of service and to keep the quality of interaction at a certain level. In the tourism industry, differentiation and new perspectives are needed in order to increase the quality of experiences and to have a different position in the minds of individuals than competitors. There is a crucial role of efficient management of business processes in order to ascertain this differentiation. Herein, especially in tourism and hospitality industry, the pursuance of new tendencies will provide substantial benefits to the relevant enterprises at all of these processes. From this point of view, with this book, the aim is to guide tourism organizations in terms of improving service encounter processes and quality of experiences by giving crucial tips about current managerial perspectives and practices.
Автор: Pogorzelski, Jacek Название: Managing brands in 4d ISBN: 1787561054 ISBN-13(EAN): 9781787561052 Издательство: Emerald Рейтинг: Цена: 39290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
Автор: King Hal Название: Food Safety Management Systems: Achieving Active Managerial Control of Foodborne Illness Risk Factors in a Retail Food Service Business ISBN: 3030447340 ISBN-13(EAN): 9783030447342 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This foodborne disease outbreak prevention manual is the first of its kind for the retail food service industry. The Food and Drug Administration (FDA) has reported that in order to effectively reduce the major foodborne illness risk factors in retail food service, a food service business should use Food Safety Management Systems (FSMS);
Автор: Pogorzelski, Jacek Название: Managing brands in 4d ISBN: 1787561038 ISBN-13(EAN): 9781787561038 Издательство: Emerald Рейтинг: Цена: 97560.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
Автор: Atilla Akbaba, Volkan Alt?ntas Название: Industrial and Managerial Solutions for Tourism Enterprises ISBN: 1799830306 ISBN-13(EAN): 9781799830306 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 201430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The tourism and hospitality industries are seeing continued success, which is why so many new businesses are trying to find a foothold in the field. However, the functions and responsibilities of management differ heavily between organizations within the tourism industry, such as the differences faced by big chain hotels, family owned hotels, and individually owned hotels. Understanding the methods of managing such companies is vital to ensuring their success.
Industrial and Managerial Solutions for Tourism Enterprises is a pivotal reference source that focuses on the latest developments on management in the tourism and hospitality industries. Highlighting a range of topics including core competency, customer relationship management, and departmental relationships, this book is ideally designed for managers, restaurateurs, tour developers, destination management professionals, travel agencies, tourism media journalists, hotel managers, management consulting companies, human resources professionals, performance evaluators, researchers, academicians, and students.
Автор: Atilla Akbaba, Volkan Alt?nta? Название: Industrial and Managerial Solutions for Tourism Enterprises ISBN: 1799830314 ISBN-13(EAN): 9781799830313 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 152460.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The tourism and hospitality industries are seeing continued success, which is why so many new businesses are trying to find a foothold in the field. However, the functions and responsibilities of management differ heavily between organizations within the tourism industry, such as the differences faced by big chain hotels, family owned hotels, and individually owned hotels. Understanding the methods of managing such companies is vital to ensuring their success.
Industrial and Managerial Solutions for Tourism Enterprises is a pivotal reference source that focuses on the latest developments on management in the tourism and hospitality industries. Highlighting a range of topics including core competency, customer relationship management, and departmental relationships, this book is ideally designed for managers, restaurateurs, tour developers, destination management professionals, travel agencies, tourism media journalists, hotel managers, management consulting companies, human resources professionals, performance evaluators, researchers, academicians, and students.
Nonprofits power much of what's good in society today. They support, preserve, advocate, and defend, while helping us understand and navigate complex issues and landscapes. It's hard work, and it relies on building relationships between board members who govern, clients and members who enjoy or rely on services, and supporters who take action and donate to advance the organization's mission.
Communicating clearly and effectively is critical to building strong relationships, but many nonprofits are under-resourced communicators. They lack staff expertise, capacity, and funding. In addition, marketing and communications best practices specific to the needs of nonprofits are scarce. It's hard for many nonprofits to know what to prioritize and where to spend limited resources.
This book outlines a simple model for nonprofit communicators and leaders that makes it easier for them to leverage communications in order to advance their mission. Nonprofit CEOs and staff who manage communications can use this book to set clearer goals, guide their planning and activities, identify gaps in their expertise, and discover opportunities to strengthen their communications.
Автор: King Hal Название: Food Safety Management Systems: Achieving Active Managerial Control of Foodborne Illness Risk Factors in a Retail Food Service Business ISBN: 3030447375 ISBN-13(EAN): 9783030447373 Издательство: Springer Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This foodborne disease outbreak prevention manual is the first of its kind for the retail food service industry. The Food and Drug Administration (FDA) has reported that in order to effectively reduce the major foodborne illness risk factors in retail food service, a food service business should use Food Safety Management Systems (FSMS);
Автор: Laing/Fischbacher/Hogg/Sm Название: Managing & Marketing Health Services ISBN: 1861526784 ISBN-13(EAN): 9781861526786 Издательство: Cengage Learning Рейтинг: Цена: 69690.00 T Наличие на складе: Нет в наличии. Описание: The organisation and management of health care services is a central theme within public policy across the post-industrial world. This book provides a critical overview of the key challenges facing health care policy makers, managers and professionals in managing the design and delivery of health care services.
Автор: Alastair Morrison Название: Marketing and Managing Tourism Destinations ISBN: 0415672503 ISBN-13(EAN): 9780415672504 Издательство: Taylor&Francis Рейтинг: Цена: 33440.00 T Наличие на складе: Нет в наличии. Описание:
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:
A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs).
A unique systematic model to manage and market destinations.
Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world.
To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter.
This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
Автор: Alastair Morrison Название: Marketing and Managing Tourism Destinations ISBN: 041567249X ISBN-13(EAN): 9780415672498 Издательство: Taylor&Francis Рейтинг: Цена: 96970.00 T Наличие на складе: Нет в наличии. Описание: This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations.
Автор: Sandberg Название: Managing and Marketing Radical Innovations ISBN: 0415619475 ISBN-13(EAN): 9780415619479 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.
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