The Routledge Companion to Nonprofit Marketing, Sargeant, Adrian
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 67730.00 T Наличие на складе: Нет в наличии. Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Sullivan, Joanna Название: Creating employee champions ISBN: 1910174157 ISBN-13(EAN): 9781910174159 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Disengaged employees cost companies billions in lost productivity and high turnover rates. Integrating sustainability into the soul of your business can unleash an upward spiral of engagement, and turn your employees into sustainability champions. Making business sustainability part of the job description drives employees towards collaboration, community and commitment. It transforms employees into authentic brand ambassadors and companies into movements. In addition, companies that embed sustainability are better positioned to anticipate and adapt to changing market conditions.
Creating Employee Champions offers a three-step method for sustainability engagement training, and a paradigm shift in employee engagement and business sustainability. Use it to transplant NGO DNA into business DNA, so you can inspire hearts and minds, engage employees, foster dynamic commitment to meet sustainability goals and equip employees to engage with external stakeholders.
Nonprofits power much of what's good in society today. They support, preserve, advocate, and defend, while helping us understand and navigate complex issues and landscapes. It's hard work, and it relies on building relationships between board members who govern, clients and members who enjoy or rely on services, and supporters who take action and donate to advance the organization's mission.
Communicating clearly and effectively is critical to building strong relationships, but many nonprofits are under-resourced communicators. They lack staff expertise, capacity, and funding. In addition, marketing and communications best practices specific to the needs of nonprofits are scarce. It's hard for many nonprofits to know what to prioritize and where to spend limited resources.
This book outlines a simple model for nonprofit communicators and leaders that makes it easier for them to leverage communications in order to advance their mission. Nonprofit CEOs and staff who manage communications can use this book to set clearer goals, guide their planning and activities, identify gaps in their expertise, and discover opportunities to strengthen their communications.
Автор: O`Reilly, Daragh Название: The Routledge Companion to Arts Marketing ISBN: 041578350X ISBN-13(EAN): 9780415783507 Издательство: Taylor&Francis Рейтинг: Цена: 255200.00 T Наличие на складе: Нет в наличии.
Название: The Routledge Companion to Ethnic Marketing ISBN: 0367867427 ISBN-13(EAN): 9780367867423 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Невозможна поставка. Описание: The Routledge Companion to Ethnic Marketing brings together the latest cutting-edge research from ethnic marketing`s thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including ethnic consumer shopping behaviour, religiosity, parenting, differing attitudes to m
Название: Instructor`s Manual for Strategic Marketing Cases in Emergin ISBN: 3319526960 ISBN-13(EAN): 9783319526966 Издательство: Springer Рейтинг: Цена: 27940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is a teaching companion to the case studies provided in the book `Strategic Marketing Cases in Emerging Markets` and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets.
Название: Routledge Companion to International Hospitality Management ISBN: 1138386375 ISBN-13(EAN): 9781138386372 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The hospitality sector is facing increasing competition and complexity over recent decades on its development towards a global industry. This book will provide a comprehensive overview and deeper understanding of trends and issues by showing how to master current and future challenges when competing in the global hospitality industry.
Автор: Bennett, Roger Название: Nonprofit marketing and fundraising ISBN: 0367670178 ISBN-13(EAN): 9780367670177 Издательство: Taylor&Francis Рейтинг: Цена: 28570.00 T Наличие на складе: Невозможна поставка. Описание: Non-Profit Marketing and Fundraising provides a concise introduction to the latest research in the non-profit marketing and fundraising field, reviews current controversies, outlines the major theories and models of fundraising, and presents suggestions for future research.
Автор: Maclaran Pauline, Stevens Lorna, Kravets Olga Название: The Routledge Companion to Marketing and Feminism ISBN: 0367477572 ISBN-13(EAN): 9780367477578 Издательство: Taylor&Francis Рейтинг: Цена: 219470.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This comprehensive and authorative sourcebook, offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism.
