The Routledge Companion to Marketing and Feminism, Maclaran Pauline, Stevens Lorna, Kravets Olga

Название: The Routledge Companion to Ethnic Marketing
ISBN: 0367867427 ISBN-13(EAN): 9780367867423
Издательство: Taylor&Francis
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Цена: 46950.00 T
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Описание: The Routledge Companion to Ethnic Marketing brings together the latest cutting-edge research from ethnic marketing`s thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including ethnic consumer shopping behaviour, religiosity, parenting, differing attitudes to m

Название: The Routledge Companion to Marketing History
ISBN: 0367868717 ISBN-13(EAN): 9780367868710
Издательство: Taylor&Francis
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Цена: 46950.00 T
Наличие на складе: Невозможна поставка.
Описание: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history it provides nine country-specific histories of marke

Название: The Routledge Companion to Strategic Marketing
ISBN: 1138489085 ISBN-13(EAN): 9781138489080
Издательство: Taylor&Francis
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Цена: 224570.00 T
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Описание: The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.

Название: Routledge companion to critical marketing
ISBN: 0367656086 ISBN-13(EAN): 9780367656089
Издательство: Taylor&Francis
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Цена: 58170.00 T
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Описание: The Routledge Companion to Critical Marketing brings together the latest research in critical marketing studies in one authoritative and convenient volume. The world`s leading scholars and rising stars collaborate here to provide a survey of this lively, discursive discipline. In doing so they demonstrate how a critical approach to mark