Data-Driven Marketing Content: A Practical Guide, Lee Wilson

Автор: Jeffrey Mark, Jeffery Mark
Название: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
ISBN: 0470504544 ISBN-13(EAN): 9780470504543
Издательство: Wiley
Рейтинг:
Цена: 25350.00 T
Наличие на складе: Заказано в издательстве.
Описание: NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what`s working andwhat`s wasted.

Автор: Nelly Botezatu
Название: Data Driven Marketing
ISBN: 1773610252 ISBN-13(EAN): 9781773610252
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 159850.00 T
Наличие на складе: Невозможна поставка.
Описание: Through exhaustive examples, this book shows how to apply data-driven marketing for real results. The book explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media.

Автор: Nick Wilde & Philip R. Holden
Название: Marketing and PR
ISBN: 0713675462 ISBN-13(EAN): 9780713675467
Издательство: A & C Black
Рейтинг:
Цена: 8900.00 T
Наличие на складе: Поставка под заказ.
Описание: Marketing and PR are essential if you are to spread the good word about your business. You may have the best products and services available, but if no-one knows about them, you won`t benefit. Packed with ideas that really work and step-by-step advice, this book will help you get the most from your business.

Автор: Blackshaw, Ian S.
Название: Sports marketing agreements: legal, fiscal and practical aspects
ISBN: 9067048372 ISBN-13(EAN): 9789067048378
Издательство: Springer
Рейтинг:
Цена: 158340.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sports marketing is a global phenomenon and a major industry. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements. It includes a wide-ranging collection of precedents of sports marketing agreements.

Автор: France
Название: Marketing Strategy for Small-to Medium-Sized Manufacturers: A Practical Guide for Generating Growth, Profit, and Sales
ISBN: 160649614X ISBN-13(EAN): 9781606496145
Издательство: McGraw-Hill
Рейтинг:
Цена: 21680.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It is a handy self-help resource to the approximately three hundred thousand small to medium-sized manufacturers we will need as the economy rebounds and creates opportunities for profitable growth--not just sales volume.

Автор: Sterne Jim
Название: Artificial Intelligence for Marketing: Practical Applications
ISBN: 1119406331 ISBN-13(EAN): 9781119406334
Издательство: Wiley
Рейтинг:
Цена: 41190.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.

Автор: Berkowitz, Eric N.
Название: Essentials of Health Care Marketing 4 edf.
ISBN: 1284094316 ISBN-13(EAN): 9781284094312
Издательство: Jones & Bartlett
Рейтинг:
Цена: 105590.00 T
Наличие на складе: Поставка под заказ.
Описание: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market.
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation.
New to the Fourth Edition:

Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform.
Chapter 4 now includes discussion of exchanges.
Chapter 10 addresses increasing amount of system consolidation.

Автор: Winston
Название: Marketing Analytics: Data-Driven Techiniques with Microsoft Excel
ISBN: 111837343X ISBN-13(EAN): 9781118373439
Издательство: Wiley
Рейтинг:
Цена: 44340.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today`s busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data.

Название: Innovations in social marketing and public health communication
ISBN: 3319198688 ISBN-13(EAN): 9783319198682
Издательство: Springer
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Цена: 130430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Innovations in Social Marketing and Public Health Communication

Автор: Grigsby Mike
Название: Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
ISBN: 0749482168 ISBN-13(EAN): 9780749482169
Издательство: Неизвестно
Рейтинг:
Цена: 42230.00 T
Наличие на складе: Невозможна поставка.
Описание: Understand how to apply marketing science techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace.