Case Studies On Food Experiences In Marketing, Retail, And Events, Doppler, Susanne
Автор: Batat Wided Название: Design Thinking for Food Well-Being: The Art of Designing Innovative Food Experiences ISBN: 3030542955 ISBN-13(EAN): 9783030542955 Издательство: Springer Цена: 139750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: While many aspects of food innovation are focused on products` features, in this book, design thinking follows an experiential perspective to create a new food innovation design logic that integrates two aspects: consumer food well-being and the experiential pleasure of food.
Автор: Wided Batat Название: Digital Luxury: Transforming Brands and Consumer Experiences ISBN: 1526458934 ISBN-13(EAN): 9781526458933 Издательство: Sage Publications Рейтинг: Цена: 132000.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.
Автор: Wided Batat Название: Digital Luxury: Transforming Brands and Consumer Experiences ISBN: 1526458942 ISBN-13(EAN): 9781526458940 Издательство: Sage Publications Рейтинг: Цена: 45400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.
Название: Managing customer experiences in an omnichannel world ISBN: 1800433891 ISBN-13(EAN): 9781800433892 Издательство: Emerald Рейтинг: Цена: 107050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.
Автор: Geoff Ramm Название: Celebrity Service Superstars: Memorable experiences that will light up your business and excite your customers ISBN: 1912300370 ISBN-13(EAN): 9781912300372 Издательство: Gazelle Book Services Рейтинг: Цена: 21430.00 T Наличие на складе: Поставка под заказ. Описание: Geoff Ramm has a passion for incredible customer service.
In this book, hes hand-picked THE most original, unique and quirky examples of creative customer experiences that are guaranteed to inspire you and your team to outperform, outmanoeuvre and stand head and shoulders above the competition.
This is the book that your competitors wish they had, its your ticket to service superstardom and its going to reveal to you:
The gap in your service that you never knew existed.
Smart techniques to help you generate clever experiences of your own.
Simple, cost-effective ideas and touches that will mean the world to your customers.
Fun, fresh and exciting new perspectives that will inject your entire team with enthusiasm.
Fantastic ideas and inspiring stories that will get you spectacular results.
Why not join Geoff on this highly enjoyable, eye-opening and rewarding customer service journey around the world? He-ll introduce you to some of the amazing people hes met who have discovered extraordinary ways to deliver world-class experiences, and he-ll show you how you can use their strategies to make your own brand unforgettable, your business unmissable and your customers coming back for more.
So, are you ready to become a true Celebrity Service Superstar?Great! Its time to get started on getting people talking-¦about you!
-Entertaining and thought-provoking! Geoff Ramms knowledge and insight will reshape the way you think about customer service- - Heather McNamee, Area General Manager, Frasers Hospitality UK
Автор: Richard R. Bennington Название: Furniture Marketing: From Product Development to Distribution ISBN: 1501355740 ISBN-13(EAN): 9781501355745 Издательство: Bloomsbury Academic Рейтинг: Цена: 41170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. Bennington focuses on developing an appreciation for furniture as a functional art form. This new edition covers the entire industry, including types of furniture, design periods, product development, and manufacturing. The text also explains how to sell furniture through pricing, promotion, and distribution. Residential furniture is the main focus of Furniture Marketing, but there is a chapter on contract furniture. This book can serve as a helpful reference for students as well as beginning and experienced employees of manufacturers, retailers, and wholesalers.
Автор: Giuseppe Granata Название: Predicting trends and building strategies for consumer engagement in retail environments / ISBN: 1522578560 ISBN-13(EAN): 9781522578567 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 239310.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’s consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.
Автор: Susan Crossman Название: Content Marketing Made Easy: Why You Need It / How To Do It ISBN: 1988058031 ISBN-13(EAN): 9781988058030 Издательство: Gazelle Book Services Рейтинг: Цена: 57130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "We are moving towards a world where a huge percentage of business is done on-line and if you are not playing in that field, eventually you are not going to have a business the revolution has only just begun the only constant in our world is change itself. Pretending these changes are not happening wont make them go away. I believe that developing and polishing our online content is the key to the kingdom it is a process that can be taught, learned and duplicated. Once you have a program up and running, it is a straightforward way to generate more business. On-line marketing can be intimidating, no doubt about it, and I spend my days simplifying it for business people so they can generate more revenue as a result of their online activities. We focus on a subset of on-line marketing that currently flies under the label of content marketing. By the end of this book I aim to help you figure out what that is, why its important and how it works, and hopefully Ill be able to crack open a door to the future for you and your business that is filled with possibility." -- Susan Crossman
Want to start earning passive income? Thinking about getting into affiliate marketing?
The best time was yesterday, but the next best time is today
Grab your copy and start earning Passive Income through Affiliate Marketing
If you're looking to earn money online, affiliate marketing is a great way to do it. This online business requires little capital to get started, which is why this method has been touted as one of the best ones, especially for beginners.
So, if you're looking to start your online business empire or simply augment your income, affiliate marketing is a great way to get your feet wet. And you know what's the best part? You can work on it from anywhere - even work from your own home
Don't know anything about affiliate marketing?
This book will let you in on everything you need to about starting up your own affiliate marketing business online.
What's inside:
What is affiliate marketing?
The affiliate marketing business model explained
Low Ticket vs High Ticket affiliate marketing
Strategies to employ in affiliate marketing
How to use social media for affiliate marketing
Do's and Don'ts of affiliate marketing
And so, so much more
Become your own boss, have more time on your hands, and get a jump towards your financial freedom.
Grab your copy today and make money online through affiliate marketing
Want to start earning passive income? Thinking about getting into affiliate marketing?
The best time was yesterday, but the next best time is today
Grab your copy and start earning Passive Income through Affiliate Marketing
If you're looking to earn money online, affiliate marketing is a great way to do it. This online business requires little capital to get started, which is why this method has been touted as one of the best ones, especially for beginners.
So, if you're looking to start your online business empire or simply augment your income, affiliate marketing is a great way to get your feet wet. And you know what's the best part? You can work on it from anywhere - even work from your own home
Don't know anything about affiliate marketing?
This book will let you in on everything you need to about starting up your own affiliate marketing business online.
What's inside:
What is affiliate marketing?
The affiliate marketing business model explained
Low Ticket vs High Ticket affiliate marketing
Strategies to employ in affiliate marketing
How to use social media for affiliate marketing
Do's and Don'ts of affiliate marketing
And so, so much more
Become your own boss, have more time on your hands, and get a jump towards your financial freedom.
Grab your copy today and make money online through affiliate marketing
Автор: Doris Berger-Grabner Название: Strategic Retail Management and Brand Management ISBN: 3110543834 ISBN-13(EAN): 9783110543834 Издательство: Walter de Gruyter Рейтинг: Цена: 44570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge.
This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business.
Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
