Название: Evaluation in Advertising Reception ISBN: 1349468363 ISBN-13(EAN): 9781349468362 Издательство: Springer Рейтинг: Цена: 32600.00 T Наличие на складе: Есть Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Автор: Holm, Nicholas (massey University, New Zealand) Название: Advertising and consumer society ISBN: 1032181362 ISBN-13(EAN): 9781032181363 Издательство: Taylor&Francis Рейтинг: Цена: 33670.00 T Наличие на складе: Нет в наличии. Описание: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces.
Автор: Young, James Webb Название: Technique for producing ideas ISBN: 0071410945 ISBN-13(EAN): 9780071410946 Издательство: McGraw-Hill Рейтинг: Цена: 9140.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.
Автор: Quesenberry, Keith A., Название: Social media strategy : ISBN: 1538138174 ISBN-13(EAN): 9781538138175 Издательство: NBN International Рейтинг: Цена: 63360.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control.
Автор: Lockwood R. Bigelow Название: Industrial Advertising Copy (Rle Marketing) ISBN: 1138972630 ISBN-13(EAN): 9781138972636 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer.
Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.
Автор: Evans W. a. Название: Advertising Today and Tomorrow ISBN: 1138966169 ISBN-13(EAN): 9781138966161 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career.
First published in 1974.
Название: Political Communication in Real Time ISBN: 1138949418 ISBN-13(EAN): 9781138949416 Издательство: Taylor&Francis Рейтинг: Цена: 64300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Much has been made of the speed and constancy of modern politics. Whether watching cable news, retweeting political posts, or receiving news alerts on our phones, political communication now happens continuously and in real time. Traditional research methods do not capture this changed, dynamic environment. Early studies that guided the way for the study of political communication took place at a time when the media environment changed dramatically. Transistors and FM radio, television and widely distributed films technologically changed the way people gained information and developed knowledge of the world around them. Now, the environment has changed again with digital innovations. It is time to recognize emerging ways of knowing how communication works.
This book provides the first real assessment of methods used to study the new digital media environment. It features eleven chapters authored by leading researchers in the field using continuous or real time response methods to study political communication in various forms. Moreover, the authors explain how viewer attitudes can be measured over time, message effects can be pin-- pointed down to the second of impact, behaviors can be tracked and analyzed unobtrusively, and respondents can naturally respond on their smartphone, tablet, or even console gaming system. Leading practitioners in the field working for CNN, Microsoft, Google, and Twitter show how the approach is being innovatively used in the field.
"
Political Communication in Real Time" is a welcomed addition to the growing field of interest in "big data" and continuous response research. This volume will appeal to scholars and practitioners in political science and communication studies wishing to gain new insights into the strengths and limitations of this approach. Political communication is a constant process, so theories, applications, and cognitive models of such communication require continuous measures and methods."
Автор: Andrew Ingram Название: An Advertiser`s Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium ISBN: 0470012927 ISBN-13(EAN): 9780470012925 Издательство: Wiley Рейтинг: Цена: 43290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium". Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it's role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury's, British Airways, Carphone Warehouse, BT and thritish Government.
Автор: Blakeman, Robyn Название: Advertising design by medium ISBN: 1032183594 ISBN-13(EAN): 9781032183596 Издательство: Taylor&Francis Рейтинг: Цена: 67360.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal.
Название: Routledge Handbook of Critical Public Relations ISBN: 1138212075 ISBN-13(EAN): 9781138212077 Издательство: Taylor&Francis Рейтинг: Цена: 73490.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference forpublic relationsresearchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Название: Epica Book 32: Creative Communications ISBN: 1350065781 ISBN-13(EAN): 9781350065789 Издательство: Bloomsbury Academic Рейтинг: Цена: 73920.00 T Наличие на складе: Невозможна поставка. Описание:
Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.
As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.
Автор: Fleming Jennifer Название: Advertising Effect: How to Change Behaviour ISBN: 0195593928 ISBN-13(EAN): 9780195593921 Издательство: Oxford Academ Рейтинг: Цена: 28500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
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