Political Communication in Real Time 9781138949416

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Название: Political Communication in Real Time
ISBN: 9781138949416
Издательство: Taylor&Francis
Классификация:

Теория комуникаций

Исследования средств массовой информации

Политическая агитация и реклама

ISBN-10: 1138949418
Обложка/Формат: Paperback
Страницы: 310
Вес: 0.43 кг.
Дата издания: 13.10.2016
Серия: Routledge studies in global information, politics and society
Язык: English
Иллюстрации: 23 tables, black and white; 67 line drawings, black and white; 13 halftones, black and white; 80 illustrations, black and white
Размер: 226 x 152 x 18
Читательская аудитория: Undergraduate
Ключевые слова: Political campaigning & advertising, POLITICAL SCIENCE / General,POLITICAL SCIENCE / Reference,SOCIAL SCIENCE / Media Studies
Подзаголовок: Theoretical and applied research approaches
Ссылка на Издательство: Link
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Поставляется из: Европейский союз
Описание:

Much has been made of the speed and constancy of modern politics. Whether watching cable news, retweeting political posts, or receiving news alerts on our phones, political communication now happens continuously and in real time. Traditional research methods do not capture this changed, dynamic environment. Early studies that guided the way for the study of political communication took place at a time when the media environment changed dramatically. Transistors and FM radio, television and widely distributed films technologically changed the way people gained information and developed knowledge of the world around them. Now, the environment has changed again with digital innovations. It is time to recognize emerging ways of knowing how communication works.

This book provides the first real assessment of methods used to study the new digital media environment. It features eleven chapters authored by leading researchers in the field using continuous or real time response methods to study political communication in various forms. Moreover, the authors explain how viewer attitudes can be measured over time, message effects can be pin-- pointed down to the second of impact, behaviors can be tracked and analyzed unobtrusively, and respondents can naturally respond on their smartphone, tablet, or even console gaming system. Leading practitioners in the field working for CNN, Microsoft, Google, and Twitter show how the approach is being innovatively used in the field.

Political Communication in Real Time is a welcomed addition to the growing field of interest in big data and continuous response research. This volume will appeal to scholars and practitioners in political science and communication studies wishing to gain new insights into the strengths and limitations of this approach. Political communication is a constant process, so theories, applications, and cognitive models of such communication require continuous measures and methods.

Political Communication in Real Time,