Автор: Preiss, Raymond W. Название: Mass Media Effects Research ISBN: 080584998X ISBN-13(EAN): 9780805849981 Издательство: Taylor&Francis Рейтинг: Цена: 188850.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: W. James Potter Название: Major Theories of Media Effects: Analysis and Evaluation ISBN: 1433169525 ISBN-13(EAN): 9781433169526 Издательство: Peter Lang Рейтинг: Цена: 134790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge in the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratifications, social learning, and third person effect. Each of these six theories is examined in detail using fourteen analytical dimensions organized into four categories: how the theory was originally conceptualized, its original components, patterns of empirical testing of its claims, and how the theory has developed over time. The theories are then compared and contrasted along five evaluation dimensions (scope, precision, heuristic value, empirical validity, and openness), plus one summary evaluative dimension that compares their overall utility to generating knowledge about media effects. The insights generated through these analyses and evaluations are used to address questions such as: "What is a theory?"; "Who qualifies as a theoretician?"; and, "Within the scholarly field of media effects, why are there so many theories yet so little theory usage as foundations for empirical studies?"
Concise and accessible analyses of major media effects theories—alongside helpful reference lists that handily index important literature in the field—make Major Theories of Media Effects both a vital reference for scholars and a valuable textbook for graduate and advanced undergraduate courses in media studies.
Автор: Defleur, Melvin L. Defleur, Margaret H. Название: Mass communication theories ISBN: 0367533537 ISBN-13(EAN): 9780367533533 Издательство: Taylor&Francis Рейтинг: Цена: 54090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for students. This new edition includes up-to-date research; improved coverage of all theories presented; expanded treatments of theories such as cultivation theory, the spiral of silence, and framing; contemporary and social media examples; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses.
Автор: Arthur, Charles Название: Social warming ISBN: 0861543173 ISBN-13(EAN): 9780861543175 Издательство: TBS/GBS Рейтинг: Цена: 14510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An impassioned exploration of the ways in which social media has manipulated us all
Автор: DeFleur Melvin L., DeFleur Margaret H. Название: Mass Communication Theories: Explaining Origins, Processes, and Effects ISBN: 0367538393 ISBN-13(EAN): 9780367538392 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The second edition of this groundbreaking textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy.
Автор: Yu Название: Research on the Communication Effects and Mass Media Credibility in China ISBN: 9811962413 ISBN-13(EAN): 9789811962417 Издательство: Springer Рейтинг: Цена: 158380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book establishes a measurement index to quantify China’s mass media public credibility, based on extensive research and the encapsulation of measurement theories and approaches related to media public credibility, as well as numerous empirical case studies from the international academic community over the past hundred years. The investigation into the current state of Chinese mass media public credibility and discussion on practical approaches to enhancing such public credibility is highly significant in the context of research on media public credibility. The book focuses on two fundamental issues: i) investigating the basic factors the Chinese audience values as the yardstick for media credibility, and ii) formulating a media public credibility measurement scale. Relying on data from investigations, the authors analyze the importance of various assessment benchmarks for measuring media public credibility and the characteristics of public credibility assessment. Lastly, a measurement scale is created by screening and analyzing measurement indices with statistical methods such as exploratory and authenticated factor analyses and credibility and validity testing, which is of high theoretical and practical scientific value.
Автор: Valentina Marinescu, Bianca Mitu Название: Health and the Media: Essays on the Effects of Mass Communication ISBN: 1476663025 ISBN-13(EAN): 9781476663029 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 38810.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume fills in a gap in the emerging field of media and health by including micro and macro-level oriented approaches of health and communication, based on multiple methodologies. The authors analyse the media and medicine from different perspectives. Interesting and revealing results emerge, which contribute to the re-evaluation of health communication and health literacy theories.
Автор: Mary Beth Oliver, Arthur A. Raney, Jennings Bryant Название: Media Effects: Advances in Theory and Research ISBN: 1138590223 ISBN-13(EAN): 9781138590229 Издательство: Taylor&Francis Рейтинг: Цена: 88800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content on social media, video games, mobile communication, and virtual technologies.
In Media Heterotopias Hye Jean Chung challenges the widespread tendency among audiences and critics to disregard the material conditions of digital film production. Drawing on interviews with directors, producers, special effects supervisors, and other film industry workers, Chung traces how the rhetorical and visual emphasis on seamlessness masks the social, political, and economic realities of global filmmaking and digital labor. In films such as Avatar (2009), Interstellar (2014), and The Host (2006)—which combine live action footage with CGI to create new hybrid environments—filmmaking techniques and "seamless" digital effects allow the globally dispersed labor involved to go unnoticed by audiences. Chung adapts Foucault's notion of heterotopic spaces to foreground this labor and to theorize cinematic space as a textured, multilayered assemblage in which filmmaking occurs in transnational collaborations that depend upon the global movement of bodies, resources, images, and commodities. Acknowledging cinema's increasingly digitized and globalized workflow, Chung reconnects digitally constructed and composited imagery with the reality of production spaces and laboring bodies to highlight the political, social, ethical, and aesthetic stakes in recognizing the materiality of collaborative filmmaking.
Автор: Lunsford, Karen J. (university Of California, Santa Barbara, Usa) Purdy, James P. (duquesne University, Usa) Название: Effects of intellectual property law in writing studies ISBN: 1138499072 ISBN-13(EAN): 9781138499072 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book documents the intellectual property experiences of writing studies scholars and challenges naturalized ways of responding to intellectual property concerns.
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