Автор: Katz, Elihu Lazarsfeld, Paul F. Roper, Elmo Название: Personal influence ISBN: 1412805074 ISBN-13(EAN): 9781412805070 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld`s serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.
Автор: Jer?bek, Hynek Название: Paul Lazarsfeld and the Origins of Communications Research ISBN: 0367877392 ISBN-13(EAN): 9780367877392 Издательство: Taylor&Francis Рейтинг: Цена: 44910.00 T Наличие на складе: Невозможна поставка. Описание: Lazarsfeld was a key figure in the history of communications research. This monograph represents a detailed account of Lazarsfeld`s contributions as both a researcher and an institutional leader. It focuses on the years between 1931 and 1949, mentioning Lazarsfeld`s early work and innovative methodology in Vienna and in the U.S.
Автор: Al-Suqri Mohammed Nasser, Al-Shaqsi Obaid Said, Alsalmi Jamal Mattar Название: Mass Communications and the Influence of Information During Times of Crises ISBN: 1799875040 ISBN-13(EAN): 9781799875048 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 167250.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Provides a comprehensive overview of research conducted into the role of information and the media during times of international crises, particularly examining the COVID-19 pandemic. This book provides a better understanding of how to use the media as a tool for managing pandemics in the event of future global health crises.
Автор: Al-Suqri Mohammed Nasser, Al-Shaqsi Obaid Said, Alsalmi Jamal Mattar Название: Mass Communications and the Influence of Information During Times of Crises ISBN: 1799875032 ISBN-13(EAN): 9781799875031 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 206970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Provides a comprehensive overview of research conducted into the role of information and the media during times of international crises, particularly examining the COVID-19 pandemic. This book provides a better understanding of how to use the media as a tool for managing pandemics in the event of future global health crises.
Автор: Karl Stephan Название: Analog and Mixed?€“Signal Electronics ISBN: 1118782666 ISBN-13(EAN): 9781118782668 Издательство: Wiley Рейтинг: Цена: 124550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Laudatory and disparaging, detailed and generalizing, describing political centers and societal margins, Grattan`s 1859 work vividly illustrates nineteenth-century America. Sharing eyewitness accounts and moral reflections, Volume 1 describes his first impressions of the antebellum United States, life in New England, and issues ranging from political parties to domestic servants.
Автор: Caja Thimm; Mario Anastasiadis; Jessica Einsp?nner Название: Media Logic(s) Revisited ISBN: 3030097471 ISBN-13(EAN): 9783030097479 Издательство: Springer Рейтинг: Цена: 65210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume provides new approaches to the concept of media logics – developed by Altheide and Snow – by drawing on theoretical and empirical perspectives from international scientists working in the field of communications, media, political science, and sociology. In an increasingly digitized and globalized world, powerful media structures and technologies influence our daily lives in many respects. It is not only mass media but ‘poly media channels’ that become more and more contextualized in everyday lives. Therefore, it is necessary to revisit the theory of media logics, which focuses on the strong intercorrelation of media technologies, media institutions and media power. Media Logic(s) Revisited attends to this by critically reflecting on the idea of media logic, a much needed input in light of current developments and strong cultural embedding of media in various social contexts.
The 'Milestones' essays in Mass Communication and Society are reflective and analytical articles by the most notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbner on cultivation analysis, and Dietram Scheufele on political communication. As technologies evolve and mass communication becomes mobilized and democratized - more individual and also more social - these landmark scholars provide ideas about how established theories may be applied in new ways, and how future research can expand our understanding of mass communication as its reach and effects grow ever larger. This book will be essential reading for both students and researchers of Mass Communications Research.
Автор: Hsia Название: Mass Communications Research Methods ISBN: 1138954047 ISBN-13(EAN): 9781138954045 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
The 'Milestones' essays in Mass Communication and Society are reflective and analytical articles by the most notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbner on cultivation analysis, and Dietram Scheufele on political communication. As technologies evolve and mass communication becomes mobilized and democratized - more individual and also more social - these landmark scholars provide ideas about how established theories may be applied in new ways, and how future research can expand our understanding of mass communication as its reach and effects grow ever larger. This book will be essential reading for both students and researchers of Mass Communications Research.
Автор: Mcquail Название: Communication Models for the Study of Mass Communications ISBN: 1138146161 ISBN-13(EAN): 9781138146167 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents the main existing models of the whole of parts of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.
Автор: Harris Название: A Cognitive Psychology of Mass Communication ISBN: 0415537053 ISBN-13(EAN): 9780415537056 Издательство: Taylor&Francis Рейтинг: Цена: 49280.00 T Наличие на складе: Нет в наличии. Описание: First Published in 2014. Routledge is an imprint of Taylor & Francis, an informa company.
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