Автор: Harris Название: A Cognitive Psychology of Mass Communication ISBN: 0415537053 ISBN-13(EAN): 9780415537056 Издательство: Taylor&Francis Рейтинг: Цена: 49280.00 T Наличие на складе: Нет в наличии. Описание: First Published in 2014. Routledge is an imprint of Taylor & Francis, an informa company.
Автор: Lester Paul Martin Название: Digital Innovations for Mass Communications ISBN: 041566294X ISBN-13(EAN): 9780415662949 Издательство: Taylor&Francis Рейтинг: Цена: 56130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
In every field of mass communications--advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting--professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users.
The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube.
When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.
Автор: Cohen, Yoel Название: Media diplomacy ISBN: 0714632694 ISBN-13(EAN): 9780714632698 Издательство: Taylor&Francis Рейтинг: Цена: 117390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: First Published in 1986. Routledge is an imprint of Taylor & Francis, an informa company.
Автор: Turow Joseph Название: Media Today ISBN: 1138928461 ISBN-13(EAN): 9781138928466 Издательство: Taylor&Francis Рейтинг: Цена: 64300.00 T Наличие на складе: Нет в наличии. Описание:
Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Автор: Hsia Название: Mass Communications Research Methods ISBN: 1138954047 ISBN-13(EAN): 9781138954045 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
Автор: Jer?bek, Hynek Название: Paul Lazarsfeld and the Origins of Communications Research ISBN: 0367877392 ISBN-13(EAN): 9780367877392 Издательство: Taylor&Francis Рейтинг: Цена: 44910.00 T Наличие на складе: Невозможна поставка. Описание: Lazarsfeld was a key figure in the history of communications research. This monograph represents a detailed account of Lazarsfeld`s contributions as both a researcher and an institutional leader. It focuses on the years between 1931 and 1949, mentioning Lazarsfeld`s early work and innovative methodology in Vienna and in the U.S.
Автор: Al-Suqri Mohammed Nasser, Al-Shaqsi Obaid Said, Alsalmi Jamal Mattar Название: Mass Communications and the Influence of Information During Times of Crises ISBN: 1799875040 ISBN-13(EAN): 9781799875048 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 167250.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Provides a comprehensive overview of research conducted into the role of information and the media during times of international crises, particularly examining the COVID-19 pandemic. This book provides a better understanding of how to use the media as a tool for managing pandemics in the event of future global health crises.
Автор: Al-Suqri Mohammed Nasser, Al-Shaqsi Obaid Said, Alsalmi Jamal Mattar Название: Mass Communications and the Influence of Information During Times of Crises ISBN: 1799875032 ISBN-13(EAN): 9781799875031 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 206970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Provides a comprehensive overview of research conducted into the role of information and the media during times of international crises, particularly examining the COVID-19 pandemic. This book provides a better understanding of how to use the media as a tool for managing pandemics in the event of future global health crises.
Автор: Karl Stephan Название: Analog and Mixed?€“Signal Electronics ISBN: 1118782666 ISBN-13(EAN): 9781118782668 Издательство: Wiley Рейтинг: Цена: 124550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Laudatory and disparaging, detailed and generalizing, describing political centers and societal margins, Grattan`s 1859 work vividly illustrates nineteenth-century America. Sharing eyewitness accounts and moral reflections, Volume 1 describes his first impressions of the antebellum United States, life in New England, and issues ranging from political parties to domestic servants.
Автор: Caja Thimm; Mario Anastasiadis; Jessica Einsp?nner Название: Media Logic(s) Revisited ISBN: 3030097471 ISBN-13(EAN): 9783030097479 Издательство: Springer Рейтинг: Цена: 65210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume provides new approaches to the concept of media logics – developed by Altheide and Snow – by drawing on theoretical and empirical perspectives from international scientists working in the field of communications, media, political science, and sociology. In an increasingly digitized and globalized world, powerful media structures and technologies influence our daily lives in many respects. It is not only mass media but ‘poly media channels’ that become more and more contextualized in everyday lives. Therefore, it is necessary to revisit the theory of media logics, which focuses on the strong intercorrelation of media technologies, media institutions and media power. Media Logic(s) Revisited attends to this by critically reflecting on the idea of media logic, a much needed input in light of current developments and strong cultural embedding of media in various social contexts.
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