Advertising, the Media and Globalisation, Sinclair, John

Название: Evaluation in Advertising Reception
ISBN: 1349468363 ISBN-13(EAN): 9781349468362
Издательство: Springer
Рейтинг:
Цена: 32600.00 T
Наличие на складе: Есть
Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Автор: Ciochetto, Lynne
Название: Globalisation and Advertising in Emerging Economies
ISBN: 0415562007 ISBN-13(EAN): 9780415562003
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Нет в наличии.

Автор: Ciochetto, Lynne
Название: Globalisation and Advertising in Emerging Economies
ISBN: 1138014214 ISBN-13(EAN): 9781138014213
Издательство: Taylor&Francis
Рейтинг:
Цена: 38780.00 T
Наличие на складе: Нет в наличии.

Автор: John Sinclair
Название: Advertising, the Media and Globalisation: A World in Motion
ISBN: 0415668824 ISBN-13(EAN): 9780415668828
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.

Название: Epica Book 32: Creative Communications
ISBN: 1350065781 ISBN-13(EAN): 9781350065789
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 73920.00 T
Наличие на складе: Невозможна поставка.
Описание:

Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.

As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.

Автор: Fletcher Winston
Название: Advertising: A Very Short Introduction
ISBN: 0199568928 ISBN-13(EAN): 9780199568925
Издательство: Oxford Academ
Рейтинг:
Цена: 10550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

Автор: Ceron, Andrea,
Название: Politics and Big Data
ISBN: 0367194554 ISBN-13(EAN): 9780367194550
Издательство: Taylor&Francis
Рейтинг:
Цена: 37760.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The importance of social media as a way to monitor an electoral campaign is well established. The authors carry out a meta-analysis of the existing literature to show the conditions under which social media-based electoral forecasts prove most accurate while new case studies from France, Italy and the United States demonstrate how much more accurate `Sentiment Analysis` can prove.

Название: Epica Book 31
ISBN: 1350024716 ISBN-13(EAN): 9781350024717
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 73920.00 T
Наличие на складе: Нет в наличии.
Описание: Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850 creative projects honoured in the 2017 Epica Awards- including fascinating background stories on all the latest Epica d'Or winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.

Автор: Yoon, Hyunsun (Catherine)
Название: Branded Entertainment in South Korea
ISBN: 0367205319 ISBN-13(EAN): 9780367205317
Издательство: Taylor&Francis
Рейтинг:
Цена: 57150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.

Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short
Название: Strategic Writing
ISBN: 1138037109 ISBN-13(EAN): 9781138037106
Издательство: Taylor&Francis
Рейтинг:
Цена: 107190.00 T
Наличие на складе: Нет в наличии.
Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

Автор: Foret Franзois, Hino Airo
Название: Value Politics in Japan and Europe
ISBN: 0367551276 ISBN-13(EAN): 9780367551278
Издательство: Taylor&Francis
Рейтинг:
Цена: 137810.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explains the increasing importance of value politics in Europe and Japan, shedding light on various arenas: social values; parties, elections and politics; public action, private sector and law; identity politics and religion; media and public spheres.

Автор: Keane, Michael
Название: Television Across Asia
ISBN: 0415546273 ISBN-13(EAN): 9780415546270
Издательство: Taylor&Francis
Рейтинг:
Цена: 57150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.