Автор: Wickstrom, Maurya Название: Performing Consumers ISBN: 0415339456 ISBN-13(EAN): 9780415339452 Издательство: Taylor&Francis Рейтинг: Цена: 38780.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Bayle-tourtoulou, Anne-sophie (hec, Paris) Badoc, Michel (hec, Paris) Название: Neuro-consumer ISBN: 0367895900 ISBN-13(EAN): 9780367895907 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explains the subconscious behaviour of the neuro-consumer and shows how companies are using these findings to cast light on their own consumers` behaviour. It is an essential companion to marketers and brand strategists interested in neuroscience, and vital reading for any advanced student or researcher in this area.
Автор: Florian Kohlbacher; Michael Prieler Название: Advertising in the Aging Society ISBN: 0230293395 ISBN-13(EAN): 9780230293397 Издательство: Springer Рейтинг: Цена: 83850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
Автор: Aston Название: Performing Transversally ISBN: 0312293313 ISBN-13(EAN): 9780312293314 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Performing Transversally expands on Bryan Reynolds` controversial transversal theory in exciting ways while offering groundbreaking analyses of Shakespeare`s plays - Hamlet , Othello , Macbeth , Taming of the Shrew , Titus Andronicus , Henry V , The Tempest , and Coriolanus - and textual, filmic, and theatrical adaptations of them.
Автор: Charles R. Acland Название: Swift Viewing: The Popular Life of Subliminal Influence ISBN: 0822349191 ISBN-13(EAN): 9780822349198 Издательство: Wiley EDC Рейтинг: Цена: 26300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behavior has been debated, feared, and ridiculed. In Swift Viewing, Charles R. Acland reveals the secret story of subliminal influence, showing how an obscure concept from experimental psychology became a mainstream belief about our vulnerability to manipulation in an age of media clutter. He chronicles the enduring popularity of the dubious claims about subliminal influence, tracking their migration from nineteenth-century hypnotism to twentieth-century front-page news. His expansive history of popular concern about subliminal messages shows how the notion of “hidden persuaders” became a vernacular media critique, one reflecting anxiety about a rapidly expanding media environment. Through a deep archive of eclectic examples, including educational technology in the American classroom, mind-control tropes in science fiction, Marshall McLuhan’s media theories, and sensational claims in the late 1950s about subliminal advertising, Acland establishes the subliminal as both a product of and a balm for information overload.
Автор: Jeff Codori Название: Film History Through Trade Journal Art, 1916-1920 ISBN: 1476676178 ISBN-13(EAN): 9781476676173 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 76690.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The reporting of the trade journals, as they witnessed the evolution of the film industry from its infancy towards the future, is the basis of this history. Pulled from the pages of the journals themselves, the observations of the trade press writers are accompanied by cleaned and restored adverts used in the battle among the young film companies.
Автор: Charles R. Acland Название: Swift Viewing: The Popular Life of Subliminal Influence ISBN: 0822349248 ISBN-13(EAN): 9780822349242 Издательство: Wiley EDC Рейтинг: Цена: 101810.00 T Наличие на складе: Невозможна поставка. Описание:
Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behavior has been debated, feared, and ridiculed. In Swift Viewing, Charles R. Acland reveals the secret story of subliminal influence, showing how an obscure concept from experimental psychology became a mainstream belief about our vulnerability to manipulation in an age of media clutter. He chronicles the enduring popularity of the dubious claims about subliminal influence, tracking their migration from nineteenth-century hypnotism to twentieth-century front-page news. His expansive history of popular concern about subliminal messages shows how the notion of “hidden persuaders” became a vernacular media critique, one reflecting anxiety about a rapidly expanding media environment. Through a deep archive of eclectic examples, including educational technology in the American classroom, mind-control tropes in science fiction, Marshall McLuhan’s media theories, and sensational claims in the late 1950s about subliminal advertising, Acland establishes the subliminal as both a product of and a balm for information overload.
Автор: Kohlbacher Florian, Prieler Michael Название: Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan ISBN: 1349592919 ISBN-13(EAN): 9781349592913 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
Автор: Inger L Stole Название: Advertising at War: Business, Consumers, and Government in the 1940s ISBN: 025203712X ISBN-13(EAN): 9780252037122 Издательство: Wiley EDC Рейтинг: Цена: 104110.00 T Наличие на складе: Невозможна поставка. Описание: Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies.
Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.
Автор: Canavan, Brendan Название: Contemporary consumption, consumers and marketing ISBN: 0367820943 ISBN-13(EAN): 9780367820947 Издательство: Taylor&Francis Рейтинг: Цена: 45930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Contemporary Consumption, Consumers and Marketing explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. It also considers how such major changes affect consumer societies, cultures, and individuals, especially those from gens Y and Z.
Автор: Inger L Stole Название: Advertising at War: Business, Consumers, and Government in the 1940s ISBN: 0252078659 ISBN-13(EAN): 9780252078651 Издательство: Wiley EDC Рейтинг: Цена: 28590.00 T Наличие на складе: Невозможна поставка. Описание: Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies.
Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.
Автор: Cauberghe Название: Advances in Advertising Research IX ISBN: 3658226803 ISBN-13(EAN): 9783658226800 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. Advances in Advertising Research are published by the European Advertising Academy (EAA).
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