Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan, Kohlbacher Florian, Prieler Michael
Автор: Paul Jobling Название: Advertising Menswear: Masculinity and Fashion in the British Media since 1945 ISBN: 1472533437 ISBN-13(EAN): 9781472533432 Издательство: Bloomsbury Academic Рейтинг: Цена: 137280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Автор: Floribert Patrick C. Endong Название: Popular Representations of America in Non-American Media ISBN: 1522593128 ISBN-13(EAN): 9781522593126 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 190350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Much of what the world knows about the United States of America is constructed and spread through global media. One can hardly find a country where news events involving the U.S.A. do not attract media attention, controversy, or at least invoke some level of critical thought. Popular Representations of America in Non-American Media provides emerging research exploring how non-American media covers and represents the U.S.A. through a critical review that demonstrates how foreign media representations of the country have varied according to periods in history, political leadership, and current ideological and socio-cultural affinities. The publication also conversely examines Americans' perceptions of foreign media representations of their country. Featuring coverage on a broad range of topics such as neocolonialism, political science, and popular culture, this book is ideally designed for students, scholars, media specialists, policymakers, international relation experts, politicians, and other professionals seeking current research on different perspectives on non-American media's representation of the U.S.A. and Americans.
Автор: Floribert Patrick C. Endong Название: Deconstructing Images of the Global South Through Media Representations and Communication ISBN: 1522598219 ISBN-13(EAN): 9781522598213 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 174630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The human condition has continued to improve phenomenally in today's world with the development of technology and medicine. This includes developing countries in areas such as Africa, Asia, and South America. Despite the emergence of economy, education, and infrastructure in these regions, media outlets continue to forego their advancements in favor of the negativities that plague these states such as poverty, hunger, and corruption. There is a need to research international media portrayals of the less developed world to ascertain the myth that these areas are still struggling.
Deconstructing Images of the Global South Through Media Representations and Communication provides emerging research exploring the theoretical and practical aspects of how global media analyzes developing countries. Featuring coverage on a broad range of topics such as cultural affirmation, online platforms, and audience perception, this book is ideally designed for communications specialists, journalists, broadcasters, newscasters, conflict photographers, media practitioners, policymakers, international relation experts, column writers/editors, students, politicians, government officials, researchers, and academicians seeking current research on the world's perception of developing countries through media coverage.
Автор: Floribert Patrick C. Endong Название: Deconstructing Images of the Global South Through Media Representations and Communication ISBN: 1522598227 ISBN-13(EAN): 9781522598220 Издательство: Mare Nostrum (Eurospan) Цена: 146910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The human condition has continued to improve phenomenally in today's world with the development of technology and medicine. This includes developing countries in areas such as Africa, Asia, and South America. Despite the emergence of economy, education, and infrastructure in these regions, media outlets continue to forego their advancements in favor of the negativities that plague these states such as poverty, hunger, and corruption. There is a need to research international media portrayals of the less developed world to ascertain the myth that these areas are still struggling. Deconstructing Images of the Global South Through Media Representations and Communication provides emerging research exploring the theoretical and practical aspects of how global media analyzes developing countries. Featuring coverage on a broad range of topics such as cultural affirmation, online platforms, and audience perception, this book is ideally designed for communications specialists, journalists, broadcasters, newscasters, conflict photographers, media practitioners, policymakers, international relation experts, column writers/editors, students, politicians, government officials, researchers, and academicians seeking current research on the world's perception of developing countries through media coverage.
Understanding India: Cultural Influences on Indian Television Commercials is a book about Indian television commercial production. It focuses on how key production decisions shape a television commercial’s visual language. The larger goal of the book is to delineate the link between this visual language and India’s socio-cultural identity.
The book is the outcome of an ethnographic study that attempted to capture the nuances of the cinematic or visual aspect of marketing communications strategy. It is, thus, situated at the intersection of interests in marketing and visual culture.
In this book, many of the discussed television commercials have an embedded vision of India. Within the context of a new consumer culture emerging due to economic liberalization, the book discusses these sketches of India.
Автор: Firmin DeBrabander Название: Life after Privacy: Reclaiming Democracy in a Surveillance Society ISBN: 1108491367 ISBN-13(EAN): 9781108491365 Издательство: Cambridge Academ Рейтинг: Цена: 84480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How do we adapt to the profound societal changes wrought by digital media? What do these changes mean for political freedom? This highly original study of digital behavior and the crisis in privacy will interest scholars and anyone concerned about the impact of technology and the future of democracy.
Автор: Florian Kohlbacher; Michael Prieler Название: Advertising in the Aging Society ISBN: 0230293395 ISBN-13(EAN): 9780230293397 Издательство: Springer Рейтинг: Цена: 83850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
Автор: Inger L Stole Название: Advertising at War: Business, Consumers, and Government in the 1940s ISBN: 025203712X ISBN-13(EAN): 9780252037122 Издательство: Wiley EDC Рейтинг: Цена: 104110.00 T Наличие на складе: Невозможна поставка. Описание: Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies.
Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.
Автор: Inger L Stole Название: Advertising at War: Business, Consumers, and Government in the 1940s ISBN: 0252078659 ISBN-13(EAN): 9780252078651 Издательство: Wiley EDC Рейтинг: Цена: 28590.00 T Наличие на складе: Невозможна поставка. Описание: Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies.
Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.
Автор: Amiya Chandra Название: O.O.H.: Out of Home: Catalyst to SMART Urbanscape ISBN: 9386618508 ISBN-13(EAN): 9789386618504 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 399170.00 T Наличие на складе: Невозможна поставка. Описание: Provides insights and an in depth understanding of "out of home" advertising (OOH), its characteristics and principles for a planned approach for development of the OOH medium. It outlines various approaches and tries to provide a direction on design principles.
Автор: Hovland Roxanne, Wolburg Joyce M. Название: Advertising, Society, and Consumer Culture ISBN: 0765615479 ISBN-13(EAN): 9780765615473 Издательство: Taylor&Francis Рейтинг: Цена: 63280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Suitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.
Автор: Nicholas Holm Название: Advertising and Consumer Society ISBN: 1137471743 ISBN-13(EAN): 9781137471741 Издательство: Springer Рейтинг: Цена: 36580.00 T Наличие на складе: Поставка под заказ. Описание: An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand advertising.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
