Programming for TV, Radio & The Internet, Gross, Lynne
Автор: Hendricks, John Allen (stephen F. Austin State University, Usa) Mims, Bruce (southeast Missouri State University, Usa) Название: Radio station ISBN: 1138218812 ISBN-13(EAN): 9781138218819 Издательство: Taylor&Francis Рейтинг: Цена: 67360.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book`s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station.
Автор: Norberg, Eric Название: Radio Programming: Tactics and Strategy ISBN: 0240802349 ISBN-13(EAN): 9780240802343 Издательство: Taylor&Francis Рейтинг: Цена: 73490.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Macfarland, David T. Название: Contemporary radio programming strategies ISBN: 1138215678 ISBN-13(EAN): 9781138215672 Издательство: Taylor&Francis Рейтинг: Цена: 33670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’m
Автор: MacFarland, David Название: Future Radio Programming Strategies ISBN: 0805821066 ISBN-13(EAN): 9780805821062 Издательство: Taylor&Francis Рейтинг: Цена: 43890.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Priestman, Chris Название: Web Radio ISBN: 0240516354 ISBN-13(EAN): 9780240516356 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Priestman Название: Web Radio ISBN: 1138147486 ISBN-13(EAN): 9781138147485 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Anyone wanting to set up a low cost web radio station will benefit from the advice and information provided by this book. Not only will you gain technical and practical know-how to enable your station to go live, but also an appreciation of the legal and copyright implications of making radio, potentially for international audiences and in the rapidly evolving environment of the web.
To succeed, your radio content will need to be carefully planned and your station properly promoted. Advice is given on taking advantage of the scalability web radio introduces for building audiences in line with your resources, for scheduled live output and for making programmes available on demand, including music, news, speech radio and audience participation. Case studies from around the world are provided to demonstrate how different radio organisations are applying the new flexibility web radio has to offer in a wide range of situations. Together with its associated website www.web-radio-book.com, the book also acts as a starting point for locating a range of sources for further advice and lines of research. Learn how to: - go live with your own low cost web radio station (either managing the server yourself or using a host service) - assess the right server set-up to handle the number of simultaneous listeners expected - get the best sound quality to your listeners - take account of the range of devices available for receiving web radio - plan your station, programming and associated website - identify and reach your audience - build audience feedback and data into your station's strategy - tackle the additional legal and ethical dimensions of radio on the web - source more detailed information
Автор: Carlson Ashley Lynn, Perdigao Lisa K. Название: The Cw Comes of Age: Essays on Programming, Branding and Evolution ISBN: 1476682119 ISBN-13(EAN): 9781476682112 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 59130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Often overlooked in the history of broadcast television, The CW became a top-rated cable network in primetime during the mid-2000s. This collection of new essays examines The CW`s business model, marketing strategies and most popular series.
Название: Media Promotion & Marketing for Broadcasting, Cable & the Internet ISBN: 113816867X ISBN-13(EAN): 9781138168671 Издательство: Taylor&Francis Рейтинг: Цена: 158230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Capture and Retain Your Media Audience!
Автор: Littleton Cynthia Название: TV on Strike ISBN: 0815610084 ISBN-13(EAN): 9780815610083 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 26790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: TV on Strike examines the 2007 upheaval in the entertainment industry by telling the inside story of the hundred-day writers` strike that crippled Hollywood. The television industry`s uneasy transition to the digital age was the driving force behind the most significant labour dispute of the twenty-first century.
Автор: Avery, Todd Название: Radio Modernism ISBN: 0754655172 ISBN-13(EAN): 9780754655176 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Razlogova Elena Название: The Listener`s Voice: Early Radio and the American Public ISBN: 081224320X ISBN-13(EAN): 9780812243208 Издательство: Wiley EDC Рейтинг: Цена: 40040.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
During the Jazz Age and Great Depression, radio broadcasters did not conjure their listening public with a throw of a switch; the public had a hand in its own making. The Listener's Voice describes how a diverse array of Americans—boxing fans, radio amateurs, down-and-out laborers, small-town housewives, black government clerks, and Mexican farmers—participated in the formation of American radio, its genres, and its operations. Before the advent of sophisticated marketing research, radio producers largely relied on listeners' phone calls, telegrams, and letters to understand their audiences. Mining this rich archive, historian Elena Razlogova meticulously recreates the world of fans who undermined centralized broadcasting at each creative turn in radio history. Radio outlaws, from the earliest squatter stations and radio tube bootleggers to postwar "payola-hungry" rhythm and blues DJs, provided a crucial source of innovation for the medium. Engineers bent patent regulations. Network writers negotiated with devotees. Program managers invited high school students to spin records. Taken together, these and other practices embodied a participatory ethic that listeners articulated when they confronted national corporate networks and the formulaic ratings system that developed. Using radio as a lens to examine a moral economy that Americans have imagined for their nation, The Listener's Voice demonstrates that tenets of cooperation and reciprocity embedded in today's free software, open access, and filesharing activities apply to earlier instances of cultural production in American history, especially at times when new media have emerged.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
