Radio Programming: Tactics and Strategy, Norberg, Eric

Автор: Gross, Lynne
Название: Programming for TV, Radio & The Internet
ISBN: 0240806824 ISBN-13(EAN): 9780240806822
Издательство: Taylor&Francis
Рейтинг:
Цена: 81650.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: MacFarland, David
Название: Future Radio Programming Strategies
ISBN: 0805821066 ISBN-13(EAN): 9780805821062
Издательство: Taylor&Francis
Рейтинг:
Цена: 43890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Sayed Mohammad Amir
Название: The Radio Career Book: From Programming to Performance
ISBN: 9353286360 ISBN-13(EAN): 9789353286361
Издательство: Sage Publications
Рейтинг:
Цена: 31680.00 T
Наличие на складе: Поставка под заказ.
Описание: Conversational, entertaining and informative, this book is a must-have for anyone aspiring to carve a successful career in radio broadcasting.

An outcome of the author’s vast experience of working as a radio jockey and programme manager for over 17 years, this book provides a thorough understanding of the various wings and functionaries of the radio industry. From the basics of understanding the pulse of radio listeners, formatting radio programming, making an effective sales pitch and producing great commercials to exhaustive advice on presenting a show, appearing for interviews and improving public speaking, the book will help in developing the right skill set for readers looking for a head start in the radio industry.

Key Features:

•Provides detailed job descriptions and skill sets required in the radio industry

•Focuses on the intricacies of producing a radio show—from creating content to building relationships with the listener

•Includes dedicated chapters on radio sales and audience research for better understanding of the commercial aspect of radio

•Includes extensive discussion on the history of radio broadcasting, community radio and the FM revolution in India

Автор: Kolb Bonita M.
Название: Marketing Strategy for the Creative and Cultural Industries
ISBN: 0367419769 ISBN-13(EAN): 9780367419769
Издательство: Taylor&Francis
Рейтинг:
Цена: 168430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

Автор: Macfarland, David T.
Название: Contemporary radio programming strategies
ISBN: 1138215678 ISBN-13(EAN): 9781138215672
Издательство: Taylor&Francis
Рейтинг:
Цена: 33670.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’m

Автор: Kolb, Bonita M. (lycoming College, Usa)
Название: Marketing strategy for the creative and cultural industries
ISBN: 0367419777 ISBN-13(EAN): 9780367419776
Издательство: Taylor&Francis
Рейтинг:
Цена: 43890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

Автор: Carlson Ashley Lynn, Perdigao Lisa K.
Название: The Cw Comes of Age: Essays on Programming, Branding and Evolution
ISBN: 1476682119 ISBN-13(EAN): 9781476682112
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 59130.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Often overlooked in the history of broadcast television, The CW became a top-rated cable network in primetime during the mid-2000s. This collection of new essays examines The CW`s business model, marketing strategies and most popular series.