Автор: Bang Nguyen, Pantea Foroudi, T. C. Melewar Название: The Emerald Handbook of Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation ISBN: 1800718985 ISBN-13(EAN): 9781800718982 Издательство: Emerald Рейтинг: Цена: 199200.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field.
Автор: Maria Palazzo, Pantea Foroudi, Alfonso Siano Название: Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing ISBN: 1838676864 ISBN-13(EAN): 9781838676865 Издательство: Emerald Рейтинг: Цена: 105690.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
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