Integrated Marketing Communications in Football, Manoli, Argyro Elisavet (Loughborough University, UK)

Автор: Percy, Larry (Larry Percy Consulting, USA)
Название: Strategic Integrated Marketing Communications
ISBN: 036777061X ISBN-13(EAN): 9780367770617
Издательство: Taylor&Francis
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Цена: 163330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.

Автор: McKinley
Название: Ethics in Marketing and Communications
ISBN: 0230358551 ISBN-13(EAN): 9780230358553
Издательство: Springer
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Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

Автор: Percy, Larry (larry Percy Consulting, Usa)
Название: Strategic integrated marketing communications
ISBN: 0367770628 ISBN-13(EAN): 9780367770624
Издательство: Taylor&Francis
Рейтинг:
Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.

Автор: Pasquier
Название: Marketing Management and Communications in the Public Sector
ISBN: 1138655791 ISBN-13(EAN): 9781138655799
Издательство: Taylor&Francis
Рейтинг:
Цена: 163330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

Автор: Pasquier
Название: Marketing Management and Communications in the Public Sector
ISBN: 1138655805 ISBN-13(EAN): 9781138655805
Издательство: Taylor&Francis
Рейтинг:
Цена: 47970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

Название: Contemporary Perspectives on Corporate Marketing
ISBN: 1138206067 ISBN-13(EAN): 9781138206069
Издательство: Taylor&Francis
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Цена: 53070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas.

Автор: Smith Pr, Zook Ze
Название: Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
ISBN: 1789666953 ISBN-13(EAN): 9781789666953
Издательство: Неизвестно
Рейтинг:
Цена: 208440.00 T
Наличие на складе: Невозможна поставка.
Описание: Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.

Автор: Knowles, Sam
Название: How To Be Insightful
ISBN: 0367261707 ISBN-13(EAN): 9780367261702
Издательство: Taylor&Francis
Рейтинг:
Цена: 137810.00 T
Наличие на складе: Невозможна поставка.
Описание: How to Be Insightful presents a clear way of generating the breakthrough insights needed to make sense of the increasing volumes of data that we face as a routine part of our working lives and includes practical exercises designed to streamline and systematise problem-solving and to make an impact in business.

Автор: Knowles, Sam
Название: How To Be Insightful
ISBN: 0367261715 ISBN-13(EAN): 9780367261719
Издательство: Taylor&Francis
Рейтинг:
Цена: 33670.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How to Be Insightful presents a clear way of generating the breakthrough insights needed to make sense of the increasing volumes of data that we face as a routine part of our working lives and includes practical exercises designed to streamline and systematise problem-solving and to make an impact in business.

Автор: Greeves, Andy
Название: Official england football team annual 2021
ISBN: 1913034933 ISBN-13(EAN): 9781913034931
Издательство: Неизвестно
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Цена: 14670.00 T
Наличие на складе: Нет в наличии.
Описание: Official licensed book publication. England FA. England National Football Team.

Автор: Greenberg
Название: Strategic Digital Marketing: How To Apply An Integrated Marketing And Roi Framework For Your Business
ISBN: 0071819509 ISBN-13(EAN): 9780071819503
Издательство: McGraw-Hill
Рейтинг:
Цена: 36590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents a crash course in digital marketing. This title combines the collective insights of top digital marketers, consultants, and academics - each one an expert in his or her field.

Автор: Richard Hofmaier
Название: Marketing, Sales and Customer Management (MSC): An Integrated Overall B2B Management Approach
ISBN: 3110410257 ISBN-13(EAN): 9783110410259
Издательство: Walter de Gruyter
Цена: 49530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB companies. In addition, the book is also for executives of project and quality management, research and development (R&D), procurement, logistics, and production departments, who deal with marketing-related topics and are working in related fields. The integrated marketing, sales and customer management (MSC) approach aims to lay out and explain in detail the concepts, tools and implementations of a holistic and sustainable customer-focused approach in order to successfully implement important marketing, sales and customer management measures. The concise presentation of various methods, their applications and evaluations allow managers to better choose specific tools and the necessary means of efficient implementation. In addition, this book presents students enrolled in business management and business administration programs and who are focusing on marketing, sales and customer management with a conceptualized and application-oriented guide for the implementation of holistically integrated strategies, programs and measures.