Автор: Knowles, Sam Название: How To Be Insightful ISBN: 0367261707 ISBN-13(EAN): 9780367261702 Издательство: Taylor&Francis Рейтинг: Цена: 137810.00 T Наличие на складе: Невозможна поставка. Описание: How to Be Insightful presents a clear way of generating the breakthrough insights needed to make sense of the increasing volumes of data that we face as a routine part of our working lives and includes practical exercises designed to streamline and systematise problem-solving and to make an impact in business.
Автор: Houcine Akrout, Karine Raies, Arch G. Woodside Название: New Insights on Trust in Business-to-Business Relationships: A Multi-Perspective Approach ISBN: 1838670637 ISBN-13(EAN): 9781838670634 Издательство: Emerald Рейтинг: Цена: 101630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
This book draws attention to the classic, seminal articles in entrepreneurship that have made profound contributions to the field’s emergence, development, and maturity. In each chapter, a classic is identified, ideas contained therein that are still relevant to the field are discussed, and subsequently follow-up research that is being conducted based on these ideas is highlighted, including possible areas of future research. Scholars will embrace this systematic effort to identify and reveal the contribution of classic articles in entrepreneurship research and their impact on subsequent scholarship.
Автор: Ford Derreck Название: The Entrepreneur`s Survival Handbook: A Deck of 52 Insightful Pointers from an Experienced Entrepreneur ISBN: 1982260033 ISBN-13(EAN): 9781982260033 Издательство: Неизвестно Рейтинг: Цена: 12870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Being an entrepreneur is risky. USA Today has written that "only 1 out of 5 new businesses survive past their first year of operation." Even fewer new businesses make it to five or ten years. Those who want to buck the odds must have persistence, resilience, and creativity to survive. An entrepreneur with over 30 years of experience knows all too well what a challenge it can be to start a business and has created a book to help budding entrepreneurs to not only build their business but to thrive. The Entrepreneur's Survival Handbook covers challenges entrepreneurs face that are not common knowledge-or even discussed. It includes essential topics such as these: -The wisdom of hiring friends and family -The importance of an employee manual -Overcoming the fear of such a big undertaking -How to read a room -Solutions to potential problems The handbook features 52 pointers for entrepreneurs--one for each week of the year--to study and record results. Entrepreneurs can read them one by one or shuffle them like a deck of cards. This one-of-a-kind resource serves as an excellent complement to traditional business school training, allowing entrepreneurs their best chance to achieve success and build their businesses.
Автор: Ford Derreck Название: The Entrepreneur`s Survival Handbook: A Deck of 52 Insightful Pointers from an Experienced Entrepreneur ISBN: 198226005X ISBN-13(EAN): 9781982260057 Издательство: Неизвестно Рейтинг: Цена: 28460.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Being an entrepreneur is risky. USA Today has written that "only 1 out of 5 new businesses survive past their first year of operation." Even fewer new businesses make it to five or ten years. Those who want to buck the odds must have persistence, resilience, and creativity to survive. An entrepreneur with over 30 years of experience knows all too well what a challenge it can be to start a business and has created a book to help budding entrepreneurs to not only build their business but to thrive. The Entrepreneur's Survival Handbook covers challenges entrepreneurs face that are not common knowledge-or even discussed. It includes essential topics such as these: -The wisdom of hiring friends and family -The importance of an employee manual -Overcoming the fear of such a big undertaking -How to read a room -Solutions to potential problems The handbook features 52 pointers for entrepreneurs--one for each week of the year--to study and record results. Entrepreneurs can read them one by one or shuffle them like a deck of cards. This one-of-a-kind resource serves as an excellent complement to traditional business school training, allowing entrepreneurs their best chance to achieve success and build their businesses.
Even though the number of working women has steadily increased over the last few years, women are still significantly under-represented in STEM activities (i.e. mathematics, informatics, science and technology).
In order to eliminate this under-representation, numerous education policies and corporate initiatives, particularly in the recent past, have been aimed at increasing women's enthusiasm for STEM activities and professions. According to the latest surveys, however, it is clear that these efforts have not yet led to the desired success. Compared to their male counterparts, women continue to do fewer STEM activities.
One possible reason for this is that relatively little is yet known about the concrete impact of the above education policies on working with innovation and technology: What are the gender differences between women and men? Is it enough to recognize these differences, or should these differences ideally not only be recognized, but also treated appropriately or even encouraged?
This anthology deals with current topics in technology and innovation management against the background of these and other gender-relevant aspects. Empirical analyses and experiments in collaboration with companies from various sectors provide a sound scientific basis on which new results and findings are presented: How do women and men deal with creativity and competition? How are technologies applied and how can differences in access to technology be deduced?
Answers to these and other questions help decision-makers in politics and business to proactively use the differences between women and men to motivate women to work in the STEM field and to strengthen them by acknowledging existing differences.
Автор: Tan Vaughn Название: The Uncertainty Mindset: Innovation Insights from the Frontiers of Food ISBN: 023119689X ISBN-13(EAN): 9780231196895 Издательство: Wiley Рейтинг: Цена: 21120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Drawing on years of unprecedented access to the best and most influential culinary R&D teams in the world, Vaughn Tan reveals how they exemplify what he calls the uncertainty mindset. A revelatory look at the R&D kitchen, The Uncertainty Mindset upends conventional wisdom about how to organize for innovation and offers practical insights.
It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale.
Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you'll want to devour veteran wordsmith Marcia Yudkin's advice on strategies that sell. Vivid examples and vignettes from research studies illustrate her tips.
Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 11 other books.
"There are few genuine thought leaders in the field of copywriting. Marcia Yudkin is one of them. The strategies she presents in Meatier Marketing Copy are all easy to understand and implement, yet profoundly insightful. If you want to write marketing copy that sizzles and sells, this book is a must-read." - Steve Slaunwhite, Author, Start & Run a Copywriting Business, Co-Author, The Wealthy Freelancer
"Marcia Yudkin is a genius at writing copy that gets read and makes sales. This brilliant book reveals her proven secrets, tips, tricks and more. I have 30 years experience as a copywriter and found gems in here I didn't know or had forgotten. Read Meatier Marketing Copy - It's got the beef " - Joe Vitale, Author, Hypnotic Writing, Buying Trances, Attract Money Now and many other books
Автор: Britt Jim Название: Cracking the Rich Code: Entrepreneurial Insights and Strategies from Coauthors Around the World ISBN: 1641532467 ISBN-13(EAN): 9781641532464 Издательство: Неизвестно Рейтинг: Цена: 22950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers powerful thought-provoking entrepreneurial insights, stories and strategies from a diverse line up of 20 coauthors from around the world. Chances are this book contains exactly what you need to excel your business into the top 5% in your category world-wide.
Автор: Eyal Sheiner Название: Insights into Bariatric Surgery, Postoperative Care & Pregnancy ISBN: 1626181616 ISBN-13(EAN): 9781626181618 Издательство: Nova Science Рейтинг: Цена: 224920.00 T Наличие на складе: Невозможна поставка. Описание: This book presents, for the first time, a comprehensive analysis and assessment of sustainability of the contemporary civil air transport system, examining its three main components: airports, air traffic control, and airlines. It offers an in-depth examination and quantitative insight into the system`s current and prospective structure and operations, as well as the related effects and impacts.
Автор: Lisa A. Fortini-Campbell Название: Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising ISBN: 1887229094 ISBN-13(EAN): 9781887229098 Издательство: Taylor&Francis Рейтинг: Цена: 17350.00 T Наличие на складе: Невозможна поставка. Описание: The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.
Автор: Rosanna Spano, Nadia Di Paola Название: The Multifaceted Relationship Between Accounting, Innovative Entrepreneurship, and Knowledge Management: Theoretical Concerns and Empirical Insights ISBN: 1787690601 ISBN-13(EAN): 9781787690608 Издательство: Emerald Рейтинг: Цена: 62330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book recognises three compartmental debates surrounding control, innovative entrepreneurship, and knowledge management which need to be integrated to support the entrepreneurial adventure. Acknowledging a need to build a bridge between theory and practice, the book provides a rich empirical analysis to support the theoretical issues raised.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
