Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7 707 857-29-98
  +7(7172) 65-23-70
  10:00-18:00 пн-пт
  shop@logobook.kz
   
    Поиск книг                        
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Бестселлеры | |
 

Public Relations and the Digital, Bourne


Варианты приобретения
Цена: 93160.00T
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Америка: 184 шт.  
При оформлении заказа до: 2025-07-28
Ориентировочная дата поставки: Август-начало Сентября
При условии наличия книги у поставщика.

Добавить в корзину
в Мои желания

Автор: Bourne
Название:  Public Relations and the Digital
ISBN: 9783031139550
Издательство: Springer
Классификация:





ISBN-10: 3031139550
Обложка/Формат: Hardback
Страницы: 230
Вес: 0.46 кг.
Дата издания: 14.10.2022
Серия: Communicating in Professions and Organizations
Язык: English
Издание: 1st ed. 2022
Иллюстрации: 2 illustrations, color; 4 illustrations, black and white; xx, 230 p. 6 illus., 2 illus. in color.
Размер: 210 x 148
Читательская аудитория: Professional & vocational
Основная тема: Linguistics
Подзаголовок: Professional discourse and change
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание: This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.
Дополнительное описание: Chapter 1: Public Relations in the Digital Age.- Chapter 2 – Public Relations’ Professional Boundary Work.- Chapter 3: Be Digital.- Chapter 4: Be Creative.- Chapter 5: Be Included.- Chapter 6: Be Social.- Chapter 7 – Be Posthuman.- Chapter 8: Conclusion.


Post-Truth Public Relations

Автор: Thompson, Gareth
Название: Post-Truth Public Relations
ISBN: 1138368601 ISBN-13(EAN): 9781138368606
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Нет в наличии.
Описание: This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how public relations processes have contributed to the current social condition of post-truth and what constitutes public relations work in this environment.

International News in the Digital Age

Название: International News in the Digital Age
ISBN: 1138806498 ISBN-13(EAN): 9781138806498
Издательство: Taylor&Francis
Рейтинг:
Цена: 50010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The new research presented in this volume suggests that general perceptions (cultural, psychological, geographical), allied to the customs and values of journalism, and underpinned by the uses of technology, significantly shape international news. This gives rise to a blend of the old and the new; traditions of cultural centredness and innovative practices; anchorages of place and the rootlessness of globalization. Technology per se has not swept all before it. On the other hand, its uses have altered the means and methods of international news sourcing, construction and dissemination. Consequently, the uptake of technology has contributed to fundamental changes in style and form, and has greatly facilitated cross-cultural exchanges. The category ‘international news’ is now more of a hybrid, as recognized by the BBC and others. The chapters in this book demonstrate that this hybridity is unevenly distributed across geo-political domains, and often across time. Nevertheless, as the contributors to this volume show, the concept of ‘international news’ relies on tightly interwoven elements of orthodox journalism, social media, civic expression and public assembly.

Managing Democracy in the Digital Age

Автор: Julia Schwanholz; Todd Graham; Peter-Tobias Stoll
Название: Managing Democracy in the Digital Age
ISBN: 3319617079 ISBN-13(EAN): 9783319617077
Издательство: Springer
Рейтинг:
Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In light of the increased utilization of information technologies, such as social media and the ‘Internet of Things,’ this book investigates how this digital transformation process creates new challenges and opportunities for political participation, political election campaigns and political regulation of the Internet. Within the context of Western democracies and China, the contributors analyze these challenges and opportunities from three perspectives: the regulatory state, the political use of social media, and through the lens of the public sphere. The first part of the book discusses key challenges for Internet regulation, such as data protection and censorship, while the second addresses the use of social media in political communication and political elections. In turn, the third and last part highlights various opportunities offered by digital media for online civic engagement and protest in the public sphere. Drawing on different academic fields, including political science, communication science, and journalism studies, the contributors raise a number of innovative research questions and provide fascinating theoretical and empirical insights into the topic of digital transformation.

Media Backends: Digital Infrastructures and Sociotechnical Relations

Автор: Julia Velkova, Lisa Parks, Sander de Ridder
Название: Media Backends: Digital Infrastructures and Sociotechnical Relations
ISBN: 0252045343 ISBN-13(EAN): 9780252045349
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 104500.00 T
Наличие на складе: Нет в наличии.
Описание: Introduction Lisa Parks, Julia Velkova, and Sander De Ridder

Part I: Sensing, Automating, Mediating

1 Atmospheric Mediation: From Smart Dust to Customizable Governance Mark Andrejevic, and Zala Volcic

2 The Other Side of the Smart Phone: MEMS Sensors and the Tiny Matter of Mediation Lisa Parks

3 EugenicTech: Three Perspectives On the (B)anality of AI Jonathan Cohn

4 Coding and Encoding Streamed Media: The Cultural Infrastructure of the Netflix Recommender System Fatima Gaw

5 Engaging Opacity: Spotify and the Poesis of Algorithmic Backends Tim Markham

Part II: Datafying, Serving, Distributing

6 The Social Mapping of Hyperscale Data Center Regions: Placemaking, Infrastructuring, Curating Vicki Mayer and Julia Velkova

7 Cross-sectoral Relations in VoD Markets: Frontend, Backend, and Deepend in India Vibodh Parthasarathi, Philippe Bouquillion, and Christine Ithurbide

8 Serving Machines and Heterotopias: Data Entry Work in Prisons and Refugee Camps in the US and Uganda Anne Kaun, Alexis Logsdon, Philipp Seuferling and Fredrik Stiernstedt

9 Mythical Media Backends: Human-Machine Communication’s Cruel Promises Sander De Ridder

10 The Black Living Data Booklet Faithe Day

Part III: Subjecting, Humanizing, Repairing

11 Sonorous Surfaces, Biased Backends: The Gendered Voices of AI Assistants as Existential Media Amanda Lagerkvist, Jacek Smolicki, and Matilda Tudor

12 On Meaning and Exploitation: Everyday AI and Productivity Tracking in Denmark Stine Lomborg

13 The Backend Work of Data Subjects: Ordinary Challenges of Living with Data in India and the US Ranjit Singh

14 Repairing Algorithms, Rebuilding Data Paths: Digital Infrastructures, Public Service Media, and Material Solidarity in Europe Kaarina Nikunen

Afterword Rahul Mukherjee

Contributor Bios

Index


Analyzing Political Communication with Digital Trace Data

Автор: Andreas Jungherr
Название: Analyzing Political Communication with Digital Trace Data
ISBN: 3319368745 ISBN-13(EAN): 9783319368740
Издательство: Springer
Рейтинг:
Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a framework for the analysis of political communication in election campaigns based on digital trace data that documents political behavior, interests and opinions.

Digital War

Автор: Merrin William
Название: Digital War
ISBN: 1138899879 ISBN-13(EAN): 9781138899872
Издательство: Taylor&Francis
Рейтинг:
Цена: 39800.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital War offers a comprehensive overview of the impact of digital technologies upon the military, the media, the global public and on the concept of `warfare` itself.

Strategic Communication, Social Media and Democracy

Автор: Coombs W Timothy
Название: Strategic Communication, Social Media and Democracy
ISBN: 113849741X ISBN-13(EAN): 9781138497412
Издательство: Taylor&Francis
Рейтинг:
Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.

Public Relations and Journalism in Times of Crisis: A Symbiotic Partnership

Автор: Miller Andrea, Broussard Jinx Coleman
Название: Public Relations and Journalism in Times of Crisis: A Symbiotic Partnership
ISBN: 1433163233 ISBN-13(EAN): 9781433163234
Издательство: Peter Lang
Рейтинг:
Цена: 134790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Public Relations and Journalism in Times of Crisis dissects crisis communication case studies from both the journalists’ and the public relations professionals’ perspectives. The authors, Andrea Miller, a former journalist, and Jinx Coleman Broussard, a former public relations professional, interviewed dozens of journalists and PR professionals involved in some of the most visible crises of the last few years: Hurricane Katrina, Ebola in America, the Blue Bell Ice Cream recall, Susan G. Komen vs. Planned Parenthood, race relations in Ferguson, Missouri, and at the University of Missouri, the great flood of Baton Rouge in 2016, and the Sandy Hook Elementary School shooting. Hundreds of press releases and press stories were also reviewed. The authors provide practical strategies for working journalists and public relations practitioners to enhance the flow of information in a crisis so that audiences and stakeholders can make educated, rational decisions to protect their families and livelihoods. The book also acquaints professors and students of PR and journalism with the realities of covering and managing crises, including what works and why, as well as mistakes that occur that could damage their organizations. Public Relations and Journalism in Times of Crisis is unique for its analysis of the communication of cases from both perspectives. At the end of each case are takeaways for both sets of professionals, as well as industry best practice suggestions.


The Rise of Digital Repression

Автор: Feldstein, Steven
Название: The Rise of Digital Repression
ISBN: 0190057491 ISBN-13(EAN): 9780190057497
Издательство: Oxford Academ
Рейтинг:
Цена: 25860.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advances in artificial intelligence, mass surveillance, disinformation, facial recognition, and censorship are transforming how authoritarian leaders advance their repressive agendas. This is leading to a fundamental reshaping of the relationship between citizen and state. In The Rise of Digital Repression, Steven Feldstein presents new field research from Thailand, the Philippines, and Ethiopia to hightlight how governments pursue digital strategies of repression based on a range of factors: ongoing levels of repression, leadership, state capacity, and technological development. As many of these trends are going global, Felstein argues that this has major implications for democracies and civil society activists around the world.

Digital Communication and Media Linguistics: With Case Studies in Journalism, PR, and Community Communication

Автор: Aleksandra Gnach, Daniel Perrin, Martin Engebretsen, Wibke Weber
Название: Digital Communication and Media Linguistics: With Case Studies in Journalism, PR, and Community Communication
ISBN: 1108748279 ISBN-13(EAN): 9781108748278
Издательство: Cambridge Academ
Рейтинг:
Цена: 32730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Aimed at upper level undergraduate and graduate students in applied linguistics, communication and media studies, including journalism and PR, this textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality.

The U.S.-China Trade War: Global News Framing and Public Opinion in the Digital Age

Автор: Lars Willnat, Louisa Ha
Название: The U.S.-China Trade War: Global News Framing and Public Opinion in the Digital Age
ISBN: 1611864216 ISBN-13(EAN): 9781611864212
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 49890.00 T
Наличие на складе: Нет в наличии.
Описание: Drawing on data from three national surveys, three content analyses, computational topic modeling, and rhetorical analysis, The US-China Trade War sheds light on the twenty-first century`s most high-profile contest over global trade to date.

Public Relations, Branding and Authenticity

Автор: Rees, Sian
Название: Public Relations, Branding and Authenticity
ISBN: 1032175184 ISBN-13(EAN): 9781032175188
Издательство: Taylor&Francis
Рейтинг:
Цена: 42870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.


Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2)
ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
Kaspi QR
   В Контакте     В Контакте Мед  Мобильная версия