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Strategic Communication, Social Media and Democracy, Coombs W Timothy


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Цена: 46950.00T
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Автор: Coombs W Timothy
Название:  Strategic Communication, Social Media and Democracy
ISBN: 9781138497412
Издательство: Taylor&Francis
Классификация:



ISBN-10: 113849741X
Обложка/Формат: Paperback
Страницы: 206
Вес: 0.38 кг.
Дата издания: 03.04.2018
Серия: Routledge new directions in pr & communication research
Язык: English
Размер: 156 x 232 x 18
Читательская аудитория: Postgraduate, research & scholarly
Ключевые слова: Public relations, BUSINESS & ECONOMICS / General,BUSINESS & ECONOMICS / Public Relations,LANGUAGE ARTS & DISCIPLINES / Communication Studies
Подзаголовок: The challenge of the digital naturals
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Поставляется из: Европейский союз
Описание: Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.

An Introduction to Intercultural Communication: Identities in a Global Community

Автор: Jandt Fred E.
Название: An Introduction to Intercultural Communication: Identities in a Global Community
ISBN: 1483344304 ISBN-13(EAN): 9781483344300
Издательство: Sage Publications
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Цена: 91870.00 T
Наличие на складе: Поставка под заказ.
Описание: Latest edition of the best-selling student introduction to intercultural communication. Global in focus, full of pedagogy and adopted on courses across the world.

Digital Journalism: Rethinking Communications Law to Support Democracy and Viable Business Models

Автор: Rosa Maria Garcia Sanz
Название: Digital Journalism: Rethinking Communications Law to Support Democracy and Viable Business Models
ISBN: 1680530232 ISBN-13(EAN): 9781680530230
Издательство: Mare Nostrum (Eurospan)
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Цена: 60990.00 T
Наличие на складе: Невозможна поставка.
Описание: Investigates new business models for journalism on the Internet and how legal perspective can lead to new business models. Through the use of pertinent case law as a departure point, the different models of producing information and news on the Internet are identified. The different legal elements are then discussed.

The Routledge Handbook of Strategic Communication

Автор: Derina R. Holtzhausen
Название: The Routledge Handbook of Strategic Communication
ISBN: 0415530016 ISBN-13(EAN): 9780415530019
Издательство: Taylor&Francis
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Цена: 234790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.

Strategic Communication, Social Media and Democracy

Название: Strategic Communication, Social Media and Democracy
ISBN: 1138841161 ISBN-13(EAN): 9781138841161
Издательство: Taylor&Francis
Рейтинг:
Цена: 158230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.

Strategic Social Media Marketing To Soci

Автор: Mahoney L. Meghan
Название: Strategic Social Media Marketing To Soci
ISBN: 1118556844 ISBN-13(EAN): 9781118556849
Издательство: Wiley
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Цена: 41130.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

Tweeting the environment #brexit

Автор: Tong, Jingrong Zuo, Landong
Название: Tweeting the environment #brexit
ISBN: 1787565025 ISBN-13(EAN): 9781787565029
Издательство: Emerald
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Цена: 62330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book maps Twitter discourses on marginalised environmental concerns during the UK`s 2016 EU referendum campaign. Focusing on EU institutional influence in British environmental protection policy and charting the roles played by ENGOs and British political parties, it reveals how British environmental politics extended onto Twitter.

Strategic Communication in Canada: Planning Effective PR Campaigns

Автор: Bernard Gauthier
Название: Strategic Communication in Canada: Planning Effective PR Campaigns
ISBN: 1773380761 ISBN-13(EAN): 9781773380766
Издательство: Mare Nostrum (Eurospan)
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Цена: 61910.00 T
Наличие на складе: Невозможна поставка.
Описание: Informed by decades of agency experience, Bernard Gauthier prepares aspiring public relations students to think strategically as they plan and create campaigns. Readers are led through all the phases of developing communication strategy, from conducting a situation analysis right through to forming finished, polished strategy and drawing conclusions.

A First Look At Communication Theory

Автор: Em Griffin , Andrew Ledbetter, Glenn Sparks
Название: A First Look At Communication Theory
ISBN: 9814577162 ISBN-13(EAN): 9789814577168
Издательство: McGraw-Hill
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Цена: 60620.00 T
Наличие на складе: Невозможна поставка.
Описание: Encourages students who are encountering the field of communication for the first time to tackle theories without fear. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous examples and connections to pop culture, help students apply them to their own lives.

Global Media and Strategic Narratives of Contested Democracy: Chinese, Russian, and Arabic Media Narratives of the US Presidential Election

Автор: Robert S. Hinck, Skye Cooley, Randolph Kluver
Название: Global Media and Strategic Narratives of Contested Democracy: Chinese, Russian, and Arabic Media Narratives of the US Presidential Election
ISBN: 0367257785 ISBN-13(EAN): 9780367257781
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Невозможна поставка.
Описание: To better understand how the world viewed the US 2016 presidential election, the issues that mattered around the world, and how nations made sense of how their media systems constructed presentations of the presidential election, this book examines global news narratives during the campaign and immediately afterwards.

Global Media and Strategic Narratives of Contested Democracy: Chinese, Russian, and Arabic Media Narratives of the US Presidential Election

Автор: Robert S. Hinck, Skye Cooley, Randolph Kluver
Название: Global Media and Strategic Narratives of Contested Democracy: Chinese, Russian, and Arabic Media Narratives of the US Presidential Election
ISBN: 0367257793 ISBN-13(EAN): 9780367257798
Издательство: Taylor&Francis
Рейтинг:
Цена: 40820.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: To better understand how the world viewed the US 2016 presidential election, the issues that mattered around the world, and how nations made sense of how their media systems constructed presentations of the presidential election, this book examines global news narratives during the campaign and immediately afterwards.


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