Advertising Law and Regulation, Giles Crown, Oliver Bray, Rupert Earle
Старое издание
Автор: Fueroghne Dean K. Название: Law & Advertising: A Guide to Current Legal Issues ISBN: 1442244887 ISBN-13(EAN): 9781442244887 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 133760.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.
Автор: Einstein, Mara, Название: Advertising : ISBN: 0190625880 ISBN-13(EAN): 9780190625887 Издательство: Oxford Academ Рейтинг: Цена: 50680.00 T Наличие на складе: Поставка под заказ. Описание: 3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know(R) helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of "Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both as individuals and as a global society. What ideas and information are being communicated to us--and to what end?
Автор: Lindsay Richard Название: Ad Law: The Essential Guide to Advertising Law and Regulation ISBN: 0749472898 ISBN-13(EAN): 9780749472894 Издательство: Неизвестно Рейтинг: Цена: 80770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Understand the key challenges to consider when planning, implementing and managing advertising campaigns, with this practical guide to advertising law and regulations.
Автор: Einstein Mara Название: Advertising: What Everyone Needs to Know(r) ISBN: 0190625899 ISBN-13(EAN): 9780190625894 Издательство: Oxford Academ Рейтинг: Цена: 11610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: 3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know(R) helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of "Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both as individuals and as a global society. What ideas and information are being communicated to us--and to what end?
Автор: Ashley Messenger Название: Media Law: A Practical Guide (Revised Edition) ISBN: 1433167980 ISBN-13(EAN): 9781433167980 Издательство: Peter Lang Рейтинг: Цена: 70690.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Media Law: A Practical Guide (Revised Edition) provides a clear and concise explanation of media law principles. It focuses on the practical aspects of how to protect oneself from claims and how to evaluate the likelihood of a successful claim. This new edition has been revised to reflect important changes and updates to the law, including recent developments relating to scandalous trademarks, embedding, fair use, drones, revenge porn laws, interpretation of emoji, GDPR, false statements laws, lies, and the libel implications of the #MeToo movement.
Media Law is divided into five sections that help non-lawyers understand how the principles apply to their actual behavior: background information about the legal system; things you can be sued for; how you actually gather information; ways the government can regulate speech; and practical issues that are related to media law. This book is perfect for courses in media and communications law or a combination course in journalism law and ethics, as it covers both the legal and ethical aspects of communication.
Автор: Ann Petermans, Charles Dennis, Katelijn Quartier, T. C. Melewar Название: The Value of Design in Retail and Branding ISBN: 1800715803 ISBN-13(EAN): 9781800715806 Издательство: Emerald Рейтинг: Цена: 100270.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
Автор: Ulf Bernitz, Caroline Heide-Jorgensen Название: Marketing and Advertising Law in a Process of Harmonisation ISBN: 1509932127 ISBN-13(EAN): 9781509932122 Издательство: Bloomsbury Academic Рейтинг: Цена: 42230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas, only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged, but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on marketing business to consumer (B2C), which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection.
Автор: Harish Bhat Название: The Curious Marketer: Expeditions in Branding and Consumer Behaviour ISBN: 0143456512 ISBN-13(EAN): 9780143456513 Издательство: Gazelle Book Services Рейтинг: Цена: 27150.00 T Наличие на складе: Поставка под заказ. Описание: Out of curiosity comes everything-Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and perspectives; for a marketer, inquisitiveness shapes the way one looks at products and their branding. In his new book, Harish Bhat presents some of his most popular columns, which first appeared in The Hindu BusinessLine , exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today. Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals working in the colourful area of marketing.
Автор: Ulf Bernitz, Caroline Heide-J?rgensen Название: Marketing and Advertising Law in a Process of Harmonisation ISBN: 1509900675 ISBN-13(EAN): 9781509900671 Издательство: Bloomsbury Academic Рейтинг: Цена: 100320.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonization and it contains a comprehensive blacklist of prohibited practices. However, in other areas only minimum harmonization is required. A comprehensive case law from the EUCJ has emerged, but still many issues remain open, unclear, and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition, it has developed revised, comprehensive guidelines on marketing business to consumer (B2C), which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection. (Series: Modern Studies in European Law, Vol. 70) Subject: European Law, Media Law]
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