The Curious Marketer: Expeditions in Branding and Consumer Behaviour, Harish Bhat
Автор: Smyth Название: Market Management and Project Business Development ISBN: 0415705096 ISBN-13(EAN): 9780415705097 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways.
By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project.
The book takes a step-by-step approach by dealing with each stage in a project's lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic.
This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
Автор: Leboff Grant Название: Myths of Marketing: Banish the Misconceptions and Become a Great Marketer ISBN: 074949848X ISBN-13(EAN): 9780749498481 Издательство: Неизвестно Рейтинг: Цена: 84600.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.
Автор: Anderson Kym, Pinilla Vicente Название: Wine Globalization ISBN: 1316642755 ISBN-13(EAN): 9781316642757 Издательство: Cambridge Academ Рейтинг: Цена: 51750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Leading economists and economic historians examine the development of national wine industries before and during waves of globalization. This series of chapters on all key wine-producing and consuming countries or regions contains a common core that seeks to explain long-term trends and cycles in wine production, consumption, and trade.
Автор: Ayantunji Gbadamosi Название: Critical Perspectives on Diversity, Equity, and Inclusion in Marketing ISBN: 1668435918 ISBN-13(EAN): 9781668435915 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 175560.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organisations, and societies. The book provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications.
Автор: Ana Pinto Borges, Paula Rodrigues Название: Building Consumer-Brand Relationship in Luxury Brand Management ISBN: 179985244X ISBN-13(EAN): 9781799852445 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 152460.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands.
Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.
Автор: Smith N. Craig Название: Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability ISBN: 1138820679 ISBN-13(EAN): 9781138820678 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This title, first published in 1990, is ideal for both business students and those who have a business of their own. Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices.
Автор: Ayantunji Gbadamosi Название: Critical Perspectives on Diversity, Equity, and Inclusion in Marketing ISBN: 166843590X ISBN-13(EAN): 9781668435908 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 228230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organisations, and societies. The book provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications.
Автор: Hubschmid, Elena Название: Shaping efficient employer branding strategies to target generation y ISBN: 3034312466 ISBN-13(EAN): 9783034312462 Издательство: Peter Lang Рейтинг: Цена: 95500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book summarises findings on Generation Y that continue to shape intercultural management research. It delivers insights into the research design of the study and presents the results of hypothesis tests with regard to the importance of 19 employer brand attributes for 459 Swiss and Russian graduates in economics and business administration
Автор: Andreas Herrmann, Emanuel de Bellis, Martin Einhorn, Michael Loffler, Pia Burghartz Название: The Machine Age of Customer Insight ISBN: 1839096977 ISBN-13(EAN): 9781839096976 Издательство: Emerald Рейтинг: Цена: 43350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.
Автор: Joana Coutinho de Sousa Название: Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities ISBN: 1522548343 ISBN-13(EAN): 9781522548348 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 160770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors.
Автор: Ana Pinto Borges, Paula Rodrigues Название: Building Consumer-Brand Relationship in Luxury Brand Management ISBN: 1799843696 ISBN-13(EAN): 9781799843696 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 201430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands.
Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.
This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.
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