Brands and consumers, Singh, Jaywant Crisafulli, Benedetta
Автор: Sharp, Byron Название: How brands grow ISBN: 0195573560 ISBN-13(EAN): 9780195573565 Издательство: Oxford Academ Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Автор: Havard Cody T. Название: Rivalry and Group Behavior Among Consumers and Brands: Comparisons in and Out of the Sport Context ISBN: 303085244X ISBN-13(EAN): 9783030852443 Издательство: Springer Рейтинг: Цена: 60550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences.
Автор: Heilbrunn B. Название: Market Mediations: Semiotic Investigations on Consumers, Objects and Brands ISBN: 1349506222 ISBN-13(EAN): 9781349506224 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
Название: Transnational marketing and transnational consumers by Sirkeci, ?brahim, 2013, SpringerBriefs in business ISBN: 3642367747 ISBN-13(EAN): 9783642367748 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers a fresh perspective on the transnational character of organizations and firms, stressing the importance of the transnationality of marketing strategies for success. Takes into account increasing human mobility and its implications for marketing.
Автор: Foxall Название: Consumers in Context ISBN: 1138962899 ISBN-13(EAN): 9781138962897 Издательство: Taylor&Francis Рейтинг: Цена: 265410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
Автор: Sethi Название: Chinese Consumers ISBN: 9811089914 ISBN-13(EAN): 9789811089916 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes.
Автор: Ree C. Ho Название: Strategies and Tools for Managing Connected Consumers ISBN: 1522596976 ISBN-13(EAN): 9781522596974 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 267960.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesses to understand the social impact and influence of social and mobile commerce and how it can affect consumer habits. Strategies and Tools for Managing Connected Consumers provides emerging research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behavior. Featuring coverage on a broad range of topics such as social computing, virtual communities, and consumer management, this book is ideally designed for professionals, researchers, business managers, and students who want to improve their understanding of new strategies for conducting online business in networked environments.
Автор: Ashok Sethi Название: Chinese Consumers ISBN: 981134292X ISBN-13(EAN): 9789811342929 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.
Автор: Canavan, Brendan Название: Contemporary consumption, consumers and marketing ISBN: 0367820943 ISBN-13(EAN): 9780367820947 Издательство: Taylor&Francis Рейтинг: Цена: 45930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Contemporary Consumption, Consumers and Marketing explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. It also considers how such major changes affect consumer societies, cultures, and individuals, especially those from gens Y and Z.
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