Chinese Consumers, Sethi

Автор: De Bary, William Theodore,
Название: Sources of chinese tradition, vol.1
ISBN: 0231109393 ISBN-13(EAN): 9780231109390
Издательство: Wiley
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Цена: 44350.00 T
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Описание: A collection of primary readings on the social, intellectual, and religious traditions of China, this text provides a resource for scholars and students and an introduction for general readers.

Название: Chinese Propaganda Posters (Bibliotheca Universalis)
ISBN: 3836557479 ISBN-13(EAN): 9783836557474
Издательство: Taschen
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Цена: 14170.00 T
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Описание: With his smooth, warm, red face which radiated light in all directions, Chairman Mao Zedong was a fixture in Chinese propaganda posters produced between the birth of the People s Republic in 1949 and the early 1980s. Chairman Mao, portrayed as a stoic superhero (a.k.a. the Great Teacher, the Great Leader, the Great Helmsman, the Supreme Commander), appeared in all kinds of situations (inspecting factories, smoking a cigarette with peasant workers, standing by the Yangzi River in a bathrobe, presiding over the bow of a ship, or floating over a sea of red flags), flanked by strong, healthy, ageless men and masculinized women and children wearing baggy, sexless, drab clothing. The goal of each poster was to show the Chinese people what sort of behavior was considered morally correct and how great the future of Communist China would be if everyone followed the same path toward utopia by uniting together. This book brings together a selection of colorful propaganda artworks and cultural artifacts from Max Gottschalk s vast collection of Chinese propaganda posters, many of which are now extremely rare.

Автор: Xu
Название: Chinese Consumers and the Fashion Market
ISBN: 9811084289 ISBN-13(EAN): 9789811084287
Издательство: Springer
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Цена: 158380.00 T
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Описание: This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market.

Название: Xenophobe`s guide to the chinese
ISBN: 1906042268 ISBN-13(EAN): 9781906042264
Издательство: TBS/GBS
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Цена: 4400.00 T
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Описание: "The Chinese are inordinately proud of having invented, among a whole host of other things, the compass (without which the world would have got lost), paper (without which books would not exist), the printing press (ditto), porcelain (no pretty matching chinaware), silk (no decadence), pasta (what would the Italians eat?), the wheelbarrow (how would civilisation have fared without it?) and the bristle toothbrush."A guide to understanding the Chinese which dispels or confirms preconceived prejudices with humor and insight."

Автор: Lin
Название: Demystifying the Chinese Economy
ISBN: 0521181747 ISBN-13(EAN): 9780521181747
Издательство: Cambridge Academ
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Цена: 29570.00 T
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Описание: Justin Yifu Lin provides an insightful account of why China was so advanced in pre-modern times, what caused it to become so poor, how it grew into a market economy, where its potential is for growth and what reforms are needed to complete the transition to a well-functioning market economy.

Автор: Giesen
Название: Chinese Animation
ISBN: 0786459778 ISBN-13(EAN): 9780786459773
Издательство: Turpin
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Цена: 49220.00 T
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Описание: With an output of 250,000 minutes annually, and with 8,000 producers and production units around, the Chinese are leading the field of animated films. It is almost impossible to completely cover ninety years of filmmaking, this guide provides a comprehensible introduction to the industry's infancy, its Golden Age (Shanghai Animation Film Studio) and today's Chinese animation (in feature films, television series, and students films). There are classics such as Princess Iron Fan (made at the time of the Japanese occupation) and the colour Havoc in Heaven, both starring the Monkey King Sun Wukong, as well as the TV stars (Blue Cat, Pleasant Goat and Big Big Wolf) and many almost unknown works by young filmmakers who are not focusing on a target audience of children (like so much of the industry output).

Автор: Tang Wenfang
Название: Populist Authoritarianism: Chinese Political Culture and Regime Sustainability
ISBN: 0190205792 ISBN-13(EAN): 9780190205799
Издательство: Oxford Academ
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Цена: 38010.00 T
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Описание: Populist Authoritarianism attempts to explain why protests and regime support coexist in China. It proposes a theoretical framework of Populist Authoritarianism as the explanation of regime sustainability. The book draws empirical evidence from multiple public opinion surveys conducted from 1987 to 2014.

Название: Routledge handbook of the chinese diaspora
ISBN: 1138482684 ISBN-13(EAN): 9781138482685
Издательство: Taylor&Francis
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Цена: 53070.00 T
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Описание: This handbook brings together a significant number of specialists from a number of diverse disciplines and covers the major areas of the study of Chinese overseas. This Handbook is therefore an important reference work for students and scholars of Chinese migration, transnational connections and their cultural and identity transformation.

Автор: Ma, Laurence J C (Author), Cartier, Carolyn (Autho
Название: The Chinese Diaspora: Space, Place, Mobility, and Identity ( Why of Where )
ISBN: 074251756X ISBN-13(EAN): 9780742517561
Издательство: Rowman & Littlefield Publishers
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Цена: 77440.00 T
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Описание: Leading scholars in the field consider the profound importance of meanings of place and the spatial processes of mobility and settlement for the Chinese overseas.

Автор: Williams
Название: Chinese Symbolism And Art Motifs
ISBN: 080483704X ISBN-13(EAN): 9780804837040
Издательство: Tuttle
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Цена: 24850.00 T
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Описание: The essential A to Z guide to Chinese symbolism in art and architecture

Автор: Parreno, Mafe & Scribner
Название: Engaging Consumers Through Branded Entertainment And Convergent Media
ISBN: 1466683422 ISBN-13(EAN): 9781466683426
Издательство: Mare Nostrum (Eurospan)
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Цена: 199590.00 T
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Описание: Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both.Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.