Advertising cultures, 

Автор: Holm, Nicholas (massey University, New Zealand)
Название: Advertising and consumer society
ISBN: 1032181362 ISBN-13(EAN): 9781032181363
Издательство: Taylor&Francis
Рейтинг:
Цена: 33670.00 T
Наличие на складе: Нет в наличии.
Описание: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces.

Автор: Warton, Wind Jerry
Название: Beyond Advertising: Reaching Customers Through Every Touchpoint
ISBN: 1119074223 ISBN-13(EAN): 9781119074229
Издательство: Wiley
Рейтинг:
Цена: 24280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.

Автор: Harrison Steve
Название: Changing the World Is the Only Fit Work for a Grown Man
ISBN: 0957151500 ISBN-13(EAN): 9780957151505
Издательство: Неизвестно
Рейтинг:
Цена: 27650.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Andrew Ingram
Название: An Advertiser`s Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium
ISBN: 0470012927 ISBN-13(EAN): 9780470012925
Издательство: Wiley
Рейтинг:
Цена: 43290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium". Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it's role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury's, British Airways, Carphone Warehouse, BT and thritish Government.

Автор: Hopkins, Claude C
Название: Scientific advertising
ISBN: 1906852359 ISBN-13(EAN): 9781906852351
Издательство: Неизвестно
Рейтинг:
Цена: 22050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Canalichio Pete
Название: Expand, Grow, Thrive
ISBN: 1787437825 ISBN-13(EAN): 9781787437821
Издательство: Emerald
Рейтинг:
Цена: 42000.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome along the way.  The LASSO model (Lateral; Addictive; Storied; Scalable; Own-able) offers a simple, accessible and effective way for marketers to get their heads around the desired attributes of highly successful growth programs. With insightful advice, anecdotes and tips from leading brand licensing professionals, household names like Coca-Cola and Disney, senior marketers and inspiring individuals, Canalichio has created a measured and proven "Think Big, Get Big" framework to truly help your brand first expand, grow successfully, and ultimately thrive.

Автор: Blakeman Robyn
Название: Advertising Campaign Design: Just the Essentials
ISBN: 0765625520 ISBN-13(EAN): 9780765625526
Издательство: Taylor&Francis
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Цена: 193950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The author`s step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again

Автор: Cliffe Kenneth
Название: Advertising and Branding: Creating a Global Business
ISBN: 1682854558 ISBN-13(EAN): 9781682854556
Издательство: Неизвестно
Цена: 155570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advertising and branding are two primary aspects of marketing. They are both a distinct field of study but are often studied in confluence with each other. Advertising involves either an audio or visual or a combination of both as a medium of communication, for example TV and radio ads, billboards, etc. Branding refers to products marked with a logo or sometimes a slogan for brand recognition, such as posters, stickers, etc. This book is a valuable compilation of topics, ranging from the basic to the most complex advancements in the field of advertising and marketing. It will help the readers in keeping pace with the rapid changes in this field.

Автор: Bayraktar Ahmet, Uslay Can
Название: Global Place Branding Campaigns Across Cities, Regions, and Nations
ISBN: 1522505768 ISBN-13(EAN): 9781522505761
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 199590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments.Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.

Автор: Popp Richard K.
Название: The Holiday Makers: Magazines, Advertising, and Mass Tourism in Postwar America
ISBN: 0807142840 ISBN-13(EAN): 9780807142844
Издательство: Неизвестно
Цена: 55170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Richard Popp`s The Holiday Makers, the magazine industry serves as a window into postwar media and consumer society, showing how the dynamics of market research and commercial print culture helped shape ideas about place, mobility, and leisure.

Автор: Hackley Chris
Название: Advertising and Promotion
ISBN: 1473997992 ISBN-13(EAN): 9781473997998
Издательство: Sage Publications
Рейтинг:
Цена: 47510.00 T
Наличие на складе: Нет в наличии.
Описание: Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency. Drawing not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology, the authors offer a rounded and critical perspective on the subject to those looking to understand advertising as social phenomenon in addition to its business function and purpose.   The new edition has in-depth coverage of online advertising and the role of social media in advertising including metrics and analytics and includes advertising examples by global brands including Adidas, Benetton, BMW, Dove and DeBeers. “Snapshots” bring in aspects of cross-cultural advertising such as Barbie in China.   The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, SAGE journal articles, links to further online resources and author Videos.   The textbook is also supported by an author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com. Suitable for Advertising, Marketing and Communications modules at undergraduate or postgraduate level.

Автор: Sergio Zyman
Название: The End of Advertising as We Know It
ISBN: 047142966X ISBN-13(EAN): 9780471429661
Издательство: Wiley
Рейтинг:
Цена: 10550.00 T
Наличие на складе: Нет в наличии.
Описание: A follow-up to the book "The End of Marketing As We Know It", this work argues that the business of advertising as we know it is dead. It uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising - sell the product.