Автор: Woessner Stephen Название: Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans ISBN: 0814438288 ISBN-13(EAN): 9780814438282 Издательство: McGraw-Hill Рейтинг: Цена: 18290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Based on the author`s experience, Profitable Podcasting lays out the precise formula for creating, launching, marketing, and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this is an indispensable guide.
Автор: Phillips, Kenneth Название: Trust, impact, and fundraising for nonprofits ISBN: 1032370785 ISBN-13(EAN): 9781032370781 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Distilling decades of leadership expertise into an effective framework, this is a practical guidebook for nonprofits around the globe, with practical recommendations for the urgently needed steps to make this a better world.
Автор: Phillips, Kenneth Название: Trust, Impact, and Fundraising for Nonprofits ISBN: 1032370793 ISBN-13(EAN): 9781032370798 Издательство: Taylor&Francis Рейтинг: Цена: 127600.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
As the speed of business continues to accelerate, B2B enterprises and sales organizations are being disintermediated and disrupted by digital transformation and artificial intelligence.
The Amazon effect is permanently altering buying experience expectations while technology has lowered the barriers to entry. "Me-too" competitors lurk around every corner making differentiation a fundamental challenge and margin erosion a constant threat.
Along the way, the Business to Business buying journey has fundamentally changed.
In this brutal new age of business, every B2B enterprise faces a looming and existential threat of irrelevance and extinction. The undeniable truth is that in this hyper-competitive paradigm, there are only two alternatives:
1. A race to the bottom in which price becomes the sole differentiator, customers are merely transactions, and your products and services are viewed as commodities.
2. A race to relevance in which you separate yourself from, and rise above, the "me-too" horde with a shift away from pitching "stuff" to a customer-centric focus on delivering real, sustainablevalue through Measurable Business Outcomes.
This is exactly why the world's most agile and profitable companies, along with the highest earning sales professionals, are taking the lead in the race to relevance by transforming how they approach the buying journey.
In Business Outcome Selling Strategies Jeb Blount, one of the most celebrated sales strategists of our generation, and business transformation guru Jason Eatmon, give you the secrets for how next generation B2B sales organizations are accelerating sales productivity, operationalizing hyper-growth strategies, and locking out competitors. You'll learn powerful strategies for:
Building the foundation for hyper-growth
Connecting cross organizational disciplines to build an agile sales and growth driven culture
Winning mindshare early through familiarity and shaping
Nine Box Qualifying and the 4Rs: Right Prospect, Right Message, Right Time, Right Fit
Digital Sales Transformation and integration
Targeting tactics, sales engagement strategies, and sequencing
Mastering the Four Levels of Sales to rapidly respond to buyer expectations
Leveraging the MLP strategy to bend win probability in your favor
Effective Stakeholder Mapping
Deploying the READ Influence Methodology to gain stakeholder buy-in and consensus
Differentiating with the MBO + EBO value equation
Leveraging the powerful SCORE Discovery Model to get below the surface and become a true partner for your customers
Uncovering the Metrics that Matter that lead to higher prices and long-term margins
Mapping and presenting Outcome Based Solutions
Leveraging Value Bridges to become the vendor of choice
Linking marketing, sales, operations, and service to deliver Referenceable and Measurable Business Outcomes
Deploying the CAIRE Account Management and Customer Success model to rapidly grow existing accounts and make customer relationships sticky
Leveraging the comprehensive BOSS Strategic Planner to win your biggest opportunities
Business Outcome Selling Strategies (BOSS) isn't a typical sales book. Inside, you'll find a powerful field guide, proven processes, and complete system that connects the dots between sales, marketing, business development, operations, service delivery, account management, and customer success.
Leveraging these strategies, tactics, and tools, your organization will transform into a well-oiled, cohesive growth machine that delivers a legendary buying experience and unassailable competitive differentiation.
BOSS is ground-breaking. It shatters old-school paradigms and forces readers to come face to face
Most people attend business functions because they know they must, yet they don't know how to start a conversation and quickly get into relationships with others. Like all skills, it's something that can be learned. In The DNA of Relationships, you'll learn how to become better at meeting strangers, starting a conversation and quickly moving into an engaging and profitable business relationship.
"The Relationships Guy", Lindsay Adams, walks you through techniques like:
How to ask just one question and relax while others do all the talking;
Finding the common ground in a topic that contributes to an engaging conversation;
How a P.S. a small act of positive service, will have people beating a path to your door to do business with you;
How to give and get trust to increase your credibility and your sales;
How to identify and recruit your Key-4(TM) the ultimate wingman strategy for even more referrals.
You'll discover an easy to implement structure to overcome those all-important, yet often terribly awkward, first moments at a business function, enabling you to confidently meet prospects, make connections and clinch sales.
Lindsay Adams is "The Relationships Guy" and has been building and refining his business relationships for more than 30 years. His relationships have helped him to build a house, travel the world easily, have a happy marriage and enjoy diverse and exciting lifelong friendships.
Автор: Chapple, Duncan S Litke, Sven Название: Influencer relations: insights on analys ISBN: 0906378087 ISBN-13(EAN): 9780906378083 Издательство: Неизвестно Рейтинг: Цена: 13490.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: It`s late at night and the rain is pouring down on Dublin`s city streets. A mother is grieving for her dead child. She stands silently outside the home of the teenage boy she believes responsible. In a kitchen on the same square, a girl waits anxiously for her mum to come home. She knows where she is, but she knows she cannot reach her. A few doors down, a widow has just delivered a bombshell to her family during dinner and her life is about to change forever. And an aspiring theatre director has just moved in across the street. But there are already a few things about her landlord that don`t quite add up. Welcome to Primrose Square! Trade paperback edtn.
Автор: Bayan, Richard Название: Words that sell, revised and expanded edition ISBN: 0071467858 ISBN-13(EAN): 9780071467858 Издательство: McGraw-Hill Рейтинг: Цена: 16010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from `snappy transitions` to `knocking the competition`, from `grabbers` to `clinchers.`
Is there a foolproof way to get more customers, make more sales and skyrocket your business to success?
This guide is designed to help anyone selling products or services achieve all of the above by applying time tested productivity strategies and techniques that are proven to work.
As anyone in business knows, strategic marketing critical to achieving long-term success. Having a solid marketing plan is what makes the biggest difference between success or failure most of the time in business.
Some of the topics included in this book are:
The right business marketing mindset that will skyrocket your success if applied correctly.
How to reach even the most unreachable people quickly and effectively.
The most common critical mistakes made in marketing and how to avoid them.
Highly effective and quick to apply tips and hacks.
..and much more.
Название: Gender Equality and Responsible Business ISBN: 1783531282 ISBN-13(EAN): 9781783531288 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This illuminating book draws together voices from business, academia and civil society to focus on gender equality and its impacts not just in the boardroom, but the wider gender impacts of business in the marketplace - among suppliers, supply chains, communities, the environment and throughout corporate value chains.
Автор: Walker, Jeff Название: Launch (Updated & Expanded Edition) ISBN: 1837820589 ISBN-13(EAN): 9781837820580 Издательство: Hay House Рейтинг: Цена: 16820.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Beller Ken, Weiss Steve, Patler Louis Название: The Consistent Consumer Revised and Expanded ISBN: 0980138299 ISBN-13(EAN): 9780980138290 Издательство: Неизвестно Рейтинг: Цена: 16510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The boundary between semantics and pragmatics has been important since the early twentieth century, but in the last twenty-five years it has become the central issue in the philosophy of language. This anthology collects classic philosophical papers on the topic, along with recent key contributions. It stresses not only the nature of the boundary, but also its importance for philosophy generally.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
