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Advertising Creative: Strategy, Copy, and Design, Dan Augustine, Jean Grow, Joanna L. Jenkins, Tom Altstiel


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Цена: 140450.00T
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При оформлении заказа до: 2025-08-04
Ориентировочная дата поставки: Август-начало Сентября
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Автор: Dan Augustine, Jean Grow, Joanna L. Jenkins, Tom Altstiel
Название:  Advertising Creative: Strategy, Copy, and Design
ISBN: 9781071846650
Издательство: Sage Publications
Классификация:

ISBN-10: 1071846655
Обложка/Формат: Paperback
Страницы: 384
Вес: 0.82 кг.
Дата издания: 25.08.2022
Серия: Economics/Business/Finance
Язык: English
Издание: 6 revised edition
Размер: 177 x 252 x 36
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Advertising,Communication studies
Подзаголовок: Strategy, copy, and design
Рейтинг:
Поставляется из: Англии
Описание: Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use.

Instagram Marketing and Advertising for Small Business Owners in 2019: The 5 Step Insta-Profit Formula to Create a Winning Social Media Strategy, Grow

Автор: Warner Mark
Название: Instagram Marketing and Advertising for Small Business Owners in 2019: The 5 Step Insta-Profit Formula to Create a Winning Social Media Strategy, Grow
ISBN: 1951999304 ISBN-13(EAN): 9781951999308
Издательство: Неизвестно
Рейтинг:
Цена: 13750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Do you want to know if Instagram can help you get more clients and revenue?
You're posting a lot, but don't seem to be getting any engagement
Or you want to use Instagram for your Business, but you don t have a lot of time and money.

Then keep reading...

As a small business owner, you have a lot of work to do. The days always seem too short to get everything done.

You see that other small businesses are making Instagram Marketing work, and of course you don t want to miss out on the great potential any longer.

Maybe you already posted some photos on Instagram, but you are missing some critical information to turn your effort into profit. Or you are missing the essential and necessary guidelines to start successfully from scratch.

The The-5 step-Insta-Profit-Formula is designed to give your Instagram Marketing for your small business a jumpstart. No need to figure everything out yourself.

Here s a tiny fraction of what you ll discover in Instagram Marketing and Advertising for Small Business Owners in 2019

  • The ideal frequency of your posts to generate the maximum amount of visibility while saving your time (page 42)
  • The Insta-Client-Brain-Scanner , so you know exactly what to post and what to sell. Get this wrong and all your time and money is wasted (page 16)
  • Decide, if it s worth to use this recently launched Instagram service and become an early adaptor to get all the eyeballs pointed at your business (page 81)
  • The type of posts which will ruin your business, make these mistakes and you will be ignored (page 45)
  • What to use in 2019 on Instagram for highest visibility, photos or videos, and the statistics might surprise you (page 79)
  • How to professionally handle complaints in comments, to prevent damage to your business (page 52)
  • Don t apply this popular trend and harm your image. Prevent losing money, because this trend only works for big companies (page 53)
  • 5 ways to attract more followers, without reaching out to expensive influencers (page 29)
  • Insider tips to select the best #hashtags for under your posts, including this revenue killing mistake you should always avoid (page 33)
  • The most popular type of Instagram Post according to recent 2019 statistics, using this type of post can increase your Instagram Marketing results big time (page 37)
  • 5 ways to leverage the popular Instagram Story feature for your business (page 39)
  • The Troll-Neutralizer , how you can protect your Instagram Profile against trolls and how to even use them to your advantage (page 50)
  • Use this often overlooked, low-cost and easy method to increase engagement (page 57)
  • The main tool to improve your Instagram Ads for more profit (page 72)
  • When and how to create Shoppable Posts on Instagram (page 67)
  • The Instagram Algorithm hacked for 2019, so you can fully leverage it against the competition (page 84)
  • How to enable and leverage Facebook Pixel for better insight and to optimize your Instagram Ads (page 75)

And much, much more....

Even if you have zero experience on Social Media, the 5-Step-Insta-Profit-Formula will guide you step-by-step on how and what to post.

It s time to reap the benefits Instagram can have for your business.

Scroll up and click Add to Cart to get back your time and increase your profits.


Epica Book 32: Creative Communications

Название: Epica Book 32: Creative Communications
ISBN: 1350065781 ISBN-13(EAN): 9781350065789
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 73920.00 T
Наличие на складе: Невозможна поставка.
Описание:

Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.

As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.


Intl Stdt Ed-Creative Strategy in Advertising

Автор: Jewler/Drewniany
Название: Intl Stdt Ed-Creative Strategy in Advertising
ISBN: 0495096202 ISBN-13(EAN): 9780495096207
Издательство: Cengage Learning
Рейтинг:
Цена: 55960.00 T
Наличие на складе: Нет в наличии.
Описание: Provides what students need to be successful as advertising professionals in a fast-changing media environment. This book focuses on the idea that good advertising always starts with an understanding of people and an awareness of their needs. It gives students the necessary tools to create winning advertising strategies.

The Creative Brief Blueprint: Crafting Strategy That Generates More Effective Advertising

Автор: McTigue Kevin, Rucker Derek
Название: The Creative Brief Blueprint: Crafting Strategy That Generates More Effective Advertising
ISBN: 1098390458 ISBN-13(EAN): 9781098390457
Издательство: Gazelle Book Services
Рейтинг:
Цена: 30010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads arent good. They dont achieve the results that the company desires. They end up costing precious time and money. Neither you nor the target like to look at them either. Humanity has been creating marketing communications for over 8000 years. You would think people would be good at this by now. The problem is people arent good at it. Rather, as technology has improved, people have become better at learning just how bad they are. As brands are able to test more efficiently, they are witnessing less effective and even ineffective advertising. As brands have become able to produce spots more effectively, theyre seeing more rounds of development that increase costs. And, as brands continue to recognize the value of clear marketing communications, the client-agency relationship has continued to deteriorate. A vicious cycle is upon us where brands are spending large sums of money to learn that the advertising was ineffective; rather than fix the problems, they simply repeatwe are in our very own version of "Groundhogs Day." This book is designed to give readers the tools they need to achieve meaningful improvement in their communications now and in the future. This book seeks to break the cycle of ineffective strategy and creative and help brands steer their marketing communications towards meaningful results and success. In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy. This strategy is brought to life via a concise and precise "creative brief" that acts as the blueprint for creative work. In each chapter, the authors explain a particular part of the brief, review the value of the brief element to both clients and agencies, identify why brands fail and how to succeed, and answer common queries with regard to myths, misconceptions, and other questions. Tactics will continue to evolve at a rapid pace, but the need for sound strategy is present now more than ever. This book gives readers the tools they need to achieve meaningful improvement in their communications now and in the future.

The Creative Brief Blueprint: Crafting Strategy That Generates More Effective Advertising

Автор: Derek Rucker, Kevin McTigue
Название: The Creative Brief Blueprint: Crafting Strategy That Generates More Effective Advertising
ISBN: 1098380754 ISBN-13(EAN): 9781098380755
Издательство: Gazelle Book Services
Рейтинг:
Цена: 37170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads are not good. They dont achieve the results that the company desires. They end up costing precious time and money. Neither you nor the target like to look at them either. Humanity has been creating marketing communications for over 8000 years. You would think people would be good at this by now. The problem is people arent good at it. Rather, as technology has improved, people have become better at learning just how bad they are. As brands are able to test more efficiently, they are witnessing less effective and even ineffective advertising. As brands have become able to produce spots more effectively, they are seeing more rounds of development that increase costs. And, as brands continue to recognise the value of clear marketing communications, the client-agency relationship has continued to deteriorate. A vicious cycle is upon us where brands are spending large sums of money to learn that the advertising was ineffective; rather than fix the problems, they simply repeat -- we are in our very own version of "Groundhogs Day". This book is designed to give readers the tools they need to achieve meaningful improvement in their communications now and in the future. This book seeks to break the cycle of ineffective strategy and creative and help brands steer their marketing communications towards meaningful results and success. In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy. This strategy is brought to life via a concise and precise "creative brief" that acts as the blueprint for creative work. In each chapter, the authors explain a particular part of the brief, review the value of the brief element to both clients and agencies, identify why brands fail and how to succeed, and answer common queries with regard to myths, misconceptions, and other questions. Tactics will continue to evolve at a rapid pace, but the need for sound strategy is present now more than ever. The book gives readers the tools they need to achieve meaningful improvement in their communications now and in the future.

Epica Book 28: Creative Communications

Название: Epica Book 28: Creative Communications
ISBN: 1472590694 ISBN-13(EAN): 9781472590695
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 73920.00 T
Наличие на складе: Нет в наличии.
Описание:

Beautifully illustrated with over 1000 full-colour images, the 28th edition of the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica Awards.

Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.

The book includes an introduction by Jose Miguel Sokoloff (President of the Lowe Global Creative Council, Co-Chairman and Chief Creative Officer of Lowe/SSP3 Bogot ) and fascinating background stories on all the latest Epica d'Or winners.


How to Make It as an Advertising Creative

Автор: Veksner, Simon
Название: How to Make It as an Advertising Creative
ISBN: 185669657X ISBN-13(EAN): 9781856696579
Издательство: Laurence King
Рейтинг:
Цена: 18170.00 T
Наличие на складе: Поставка под заказ.
Описание: Intended for those who are considering to become an advertising creative, this book explains the skills that you need to make it as an advertising creative above and beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how to present your work to clients; and, how to manage your career.

Organizing marketing and sales

Название: Organizing marketing and sales
ISBN: 1787549690 ISBN-13(EAN): 9781787549692
Издательство: Emerald
Рейтинг:
Цена: 104340.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

Advertising Creative

Автор: Altstiel Tom
Название: Advertising Creative
ISBN: 1506386962 ISBN-13(EAN): 9781506386966
Издательство: Sage Publications
Рейтинг:
Цена: 83430.00 T
Наличие на складе: Невозможна поставка.
Описание: Giving the reader the tools they need to communicate more effectively to build memorable brands, the fifth edition addresses some of the key issues impacting our industry today, such as gender equality, diversity in the workplace and business ethics. Marcel Jennings, a new co-author for the new edition, brings a fresh perspective from his background as a copywriter, creative director and from teaching at Virginia Commonwealth University. New to this edition: Updated content for each chapter includes the latest trends in digital technology from AI to VR and continued emphasis on the global marketplace A new focus on Gen Z, as they enter classrooms, and Millennials, as they prepare to enter the job market, connects the content to the next generation of advertising professionals An enhanced Survival Guide offers valuable tips for getting a job, thriving in the position, and standing out in an increasingly competitive industry Unique insights from working professionals in each chapter including all new Pro Tips and inspiring stories from Rising Stars keep readers up-to-date and connected to the advertising world Revised exercises and a What Would You Do? case study at the end of each chapter exercise readers’ problem solving skills and encourage them to think outside the box.

Social Media Marketing: Build a Global Online Business in 2019, Following The Marketing and Advertising Network Secrets Strategy Guide Through

Автор: Reach Joshua
Название: Social Media Marketing: Build a Global Online Business in 2019, Following The Marketing and Advertising Network Secrets Strategy Guide Through
ISBN: 0648557677 ISBN-13(EAN): 9780648557678
Издательство: Неизвестно
Рейтинг:
Цена: 11030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Social Media Marketing

Instagram, Facebook, YouTube, Twitter, Pinterest and LinkedIn

Are you ready to take your Social Media Accounts to the next level for you business or Personal Brand?

Not sure how to turn you social media audience into customers?

Are you ready to build an insanely loyal following that you will keep forever?

If so, keep reading...

Networking online is key when it comes to building an online business. And what's a better place to market and advertise when people are spending over 2 hours PLUS on Social Media

Your business, brand, product or service has the ability to reach millions just by following the simple steps in this book.

Here Is What You'll learn About...

  • 3 reasons why you MUST go worldwide
  • 1 2019 secret strategy that NO ONE knows about
  • Why an Increased Following equals Increased Sales
  • The Number 1 reason Most people fail when it comes to build a social Media following
  • 4 ways to increase your relationship and loyalty with your audience
  • 11 ways to create a product/business launch
  • How to do your customer research and find exactly where your audience is on Each Social Media Channel
  • 7 hacks towards using your competition for your benefit
  • 5 step formula to get started
  • 1 non-social media Type of marketing that everyone has forgotten about that you can take insane advantage of
  • How to skyrocket your audience specific to each social media Platform
  • Tools and softwares to make your job easier when marketing on social media
  • 10 mistakes people make when marketing on Social Media
  • Types of Paid advertising on each social Media Platform
  • Costs of each paid advertisement
  • 5 mistakes people make when advertising on Social Media
  • Why social media competition is your best friend

Whether you have used social media before without seeing the results you wanted or whether you've never used social media for business it doesn't matter, as this book guides you into believing anything is possible just by reaching and providing value to the right audience for you.

Social media and Online business is the new world. Don't fall behind and take advantage of how easy it actually is to grow your social media presence for what ever it may be in your business

The best time to plant and organise your social media accounts properly was 5 years ago, the second best time is NOW

Purchase Your Copy Today


Multiculturalism and advertising

Автор: Bhattacharjee, Anuradha (professor, Professor, Consultant (marketing And Strategy))
Название: Multiculturalism and advertising
ISBN: 019945356X ISBN-13(EAN): 9780199453566
Издательство: Oxford Academ
Рейтинг:
Цена: 33780.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Few expressions of globalization are as visible, widespread and pervasive as the worldwide proliferation of internationally traded consumer goods. Advertising is not only a useful index to measure globalization, but also a catalyst to increasing interconnections between economies and cultures.

This book presents a comparative analysis of multicultural advertising through an empirical study of advertisements in two geographically diverse commercial regions-Europe and India. Showing that there has been a significant increase i multicultural images, symbols, and texts in advertisements across consumer goods-for the 'elite' as well as the 'less elite' -this book argues that there is a growing congruence of values among different cultures. It suggests that in spite of our differences, we are moving, at least in the corporate world, toward a larger unity.

Facebook Marketing Mastery 2020: The ultimate step by step beginner`s social media strategy guide. How to use advertising and ads for grow your small

Автор: King Christopher
Название: Facebook Marketing Mastery 2020: The ultimate step by step beginner`s social media strategy guide. How to use advertising and ads for grow your small
ISBN: 1914121015 ISBN-13(EAN): 9781914121012
Издательство: Неизвестно
Рейтинг:
Цена: 18370.00 T
Наличие на складе: Нет в наличии.
Описание: If you got this far, it's no coincidence, you want to know more about Facebook, yes, but how to monetize or better how to use one of the best showcases available online today.


Think about it for a moment, the huge traffic of people who interact on Facebook every day, frightening numbers, millions and millions of people are spending their time on this social network. But you definitely came here because you thought of using one of the most important platforms on the network today to promote and manage or create your business and increase the audience that will follow your personal branding.


Here you will discover new opportunities that will enhance your business. With this simple guide you will be able to grow your project step by step.

As you well know, Facebook is a social network that allows users to create a free account. This account allows them to access their personal profiles through which you can connect online with friends, people that work and even people who do not know each other. In addition to linking music, video articles and images. Nowadays it is essential that your company is present on Facebook.

Now tell me, your business or your company, how many times has it had falls in terms of economic performance? You are not and you will not be the only entrepreneur who has lived this experience on his own skin. With this magnificent platform you will be able to better advertise your business, with the tools that Facebook makes available to us, we will be able to understand the needs of our potential customers.


You will be able to create powerful, targeted and precise advertising campaigns focused on the customer closest to your product. Thanks to them your campaign will increase exponentially the possibilities to increase the turnover of your company.


In this guide, you will have the opportunity to know the following:

- An overview of Facebook marketing

- You will understand why it is essential to have a social media for a company today

- The power of the Facebook page

- The best way to target your audience

- How to make the most of traffic and results

- How to analyze customer data with the best methods

- The great earning possibilities with Facebook ... AND MORE


Now I want to be honest with you, to improve or give birth to your idea it will not be enough to read a book if these suggestions are not put into practice

One of the words I love is ACTION

Without it the notions are worth ZERO


Remember, what you do today can improve all your tomorrow


START TODAY IT BEGINS NOW YOUR PROJECT CANNOT WAIT ANYMORE


SCROLL UP AND BUY YOUR COPY NOW




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