The Creative Brief Blueprint: Crafting Strategy That Generates More Effective Advertising, Derek Rucker, Kevin McTigue
Автор: McTigue Kevin, Rucker Derek Название: The Creative Brief Blueprint: Crafting Strategy That Generates More Effective Advertising ISBN: 1098390458 ISBN-13(EAN): 9781098390457 Издательство: Gazelle Book Services Рейтинг: Цена: 30010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads arent good. They dont achieve the results that the company desires. They end up costing precious time and money. Neither you nor the target like to look at them either. Humanity has been creating marketing communications for over 8000 years. You would think people would be good at this by now. The problem is people arent good at it. Rather, as technology has improved, people have become better at learning just how bad they are. As brands are able to test more efficiently, they are witnessing less effective and even ineffective advertising. As brands have become able to produce spots more effectively, theyre seeing more rounds of development that increase costs. And, as brands continue to recognize the value of clear marketing communications, the client-agency relationship has continued to deteriorate. A vicious cycle is upon us where brands are spending large sums of money to learn that the advertising was ineffective; rather than fix the problems, they simply repeatwe are in our very own version of "Groundhogs Day." This book is designed to give readers the tools they need to achieve meaningful improvement in their communications now and in the future. This book seeks to break the cycle of ineffective strategy and creative and help brands steer their marketing communications towards meaningful results and success. In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy. This strategy is brought to life via a concise and precise "creative brief" that acts as the blueprint for creative work. In each chapter, the authors explain a particular part of the brief, review the value of the brief element to both clients and agencies, identify why brands fail and how to succeed, and answer common queries with regard to myths, misconceptions, and other questions. Tactics will continue to evolve at a rapid pace, but the need for sound strategy is present now more than ever. This book gives readers the tools they need to achieve meaningful improvement in their communications now and in the future.
It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale.
Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you'll want to devour veteran wordsmith Marcia Yudkin's advice on strategies that sell. Vivid examples and vignettes from research studies illustrate her tips.
Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 11 other books.
"There are few genuine thought leaders in the field of copywriting. Marcia Yudkin is one of them. The strategies she presents in Meatier Marketing Copy are all easy to understand and implement, yet profoundly insightful. If you want to write marketing copy that sizzles and sells, this book is a must-read." - Steve Slaunwhite, Author, Start & Run a Copywriting Business, Co-Author, The Wealthy Freelancer
"Marcia Yudkin is a genius at writing copy that gets read and makes sales. This brilliant book reveals her proven secrets, tips, tricks and more. I have 30 years experience as a copywriter and found gems in here I didn't know or had forgotten. Read Meatier Marketing Copy - It's got the beef " - Joe Vitale, Author, Hypnotic Writing, Buying Trances, Attract Money Now and many other books
Digital marketing and the growth of new types of customers have made several ways of earning revenue online possible. Another such route is through Facebook Ads, a major forum for anyone who wants to work with ads and affiliate programs.
Unlike many people think, however, it takes planning and know-how to work with the internet. So, read more about Ads on Facebook.
Facebook ads took the advertisement world by storm. The social media itself has revolutionized absolutely the way people once looked at social networking. However, many experts are still uncertain as to whether or not to jump a good move into the Facebook ads bandwagon especially for high ticket sales.
What is the decision, then? Are Facebook ads worth exploring or should companies be sticking to what they already have?
In this great book of how to advertise on Facebook, you will learn:
- Why you should advertise on Facebook
- The Revolution of Facebook
- The Key Performance Indicators
- How to Effectively Design your Ads
- Facebook's Powerful Targeting
- The art of campaign, pricing and scheduling
- Facebook Ads Finances
- How to Generate High Ticket Sales
- Landing Pages Considerations
- And so much more...................
You are just a step away from leveraging Facebook to generate the sales you desire.
Автор: Dan Augustine, Jean Grow, Joanna L. Jenkins, Tom Altstiel Название: Advertising Creative: Strategy, Copy, and Design ISBN: 1071846655 ISBN-13(EAN): 9781071846650 Издательство: Sage Publications Рейтинг: Цена: 140450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use.
Автор: Jewler/Drewniany Название: Intl Stdt Ed-Creative Strategy in Advertising ISBN: 0495096202 ISBN-13(EAN): 9780495096207 Издательство: Cengage Learning Рейтинг: Цена: 55960.00 T Наличие на складе: Нет в наличии. Описание: Provides what students need to be successful as advertising professionals in a fast-changing media environment. This book focuses on the idea that good advertising always starts with an understanding of people and an awareness of their needs. It gives students the necessary tools to create winning advertising strategies.
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