Автор: Cooper Chris Название: Essentials of Tourism ISBN: 1526494485 ISBN-13(EAN): 9781526494481 Издательство: Sage Publications Цена: 151010 T Наличие на складе: Поставка под заказ. Описание: Will robots take over serving us in hotels? Will flight shaming prevent us travelling in the future? How has the rise of social media impacted upon tourism marketing? – and what has been the impact of airbnb on tourism cities? For answers to these and many other contemporary tourism questions, simply turn to the third edition of Essentials of Tourism by Chris Cooper.
From artificial intelligence, robotics and digital marketing to assessing the impact of events, every tourism student will find this book essential reading for not only grasping the key issues but applying them to real problems faced by professionals in the tourism industry.
The book includes many new case studies from every continent around the world including cases to give you a truly global approach to how tourism theory can be applied in an international context. This is combined with a lively and accessible writing style which will support and guide you through how tourism has been affected and will continue to be shaped by technology, changing government policy and sustainability concerns.
Key features of the new edition:
'Focus on Technology' and 'Focus on Employment' boxes included in every chapter.
Three current case studies included in each chapter to bring context to the reader.
Classic papers - introduces students to relevant academic research and refers to the selected paper throughout the chapter.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Ward-perkins, David (independent Consultant, Franc Название: Tourism routes and trails ISBN: 1786394774 ISBN-13(EAN): 9781786394774 Издательство: Wiley Рейтинг: Цена: 30410.00 T Наличие на складе: Поставка под заказ. Описание: This book covers the increasingly important `routes` sector of the tourism industry. It reviews how routes are created, their effects on tourism businesses, local populations and other stakeholders, and the critical role of both communities and those who provide strategic direction and funding. It also includes contemporary examples and cases.
Автор: Cooper Chris Название: Essentials of Tourism ISBN: 1526494485 ISBN-13(EAN): 9781526494481 Издательство: Sage Publications Рейтинг: Цена: 151010.00 T Наличие на складе: Поставка под заказ. Описание: Will robots take over serving us in hotels? Will flight shaming prevent us travelling in the future? How has the rise of social media impacted upon tourism marketing? – and what has been the impact of airbnb on tourism cities? For answers to these and many other contemporary tourism questions, simply turn to the third edition of Essentials of Tourism by Chris Cooper.
From artificial intelligence, robotics and digital marketing to assessing the impact of events, every tourism student will find this book essential reading for not only grasping the key issues but applying them to real problems faced by professionals in the tourism industry.
The book includes many new case studies from every continent around the world including cases to give you a truly global approach to how tourism theory can be applied in an international context. This is combined with a lively and accessible writing style which will support and guide you through how tourism has been affected and will continue to be shaped by technology, changing government policy and sustainability concerns.
Key features of the new edition:
'Focus on Technology' and 'Focus on Employment' boxes included in every chapter.
Three current case studies included in each chapter to bring context to the reader.
Classic papers - introduces students to relevant academic research and refers to the selected paper throughout the chapter.
Автор: Chris Cooper Название: Essentials of Tourism ISBN: 1529778573 ISBN-13(EAN): 9781529778571 Издательство: Sage Publications Рейтинг: Цена: 55970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An introduction to the elements of tourism covering topics such as changing government policy, VR tourism and the metaverse, climate change, sustainable tourism and the Sustainable Development Goals (SDGs). This fourth edition has been updated to include the impact of Covid-19 on the tourism industry.
Автор: Hall C. Michael Название: Tourism, Public Transport and Sustainable Mobility ISBN: 1845415973 ISBN-13(EAN): 9781845415976 Издательство: Неизвестно Рейтинг: Цена: 62530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers a comprehensive global examination of the relationship between public transport and tourism. It offers a unique analysis of the transport experience and shows how the public transport system, the tourism industry and the environment all benefit when public transport is widely used by tourists.
Автор: Riley Название: Managing People in the Hospitality Industry ISBN: 1138296864 ISBN-13(EAN): 9781138296862 Издательство: Taylor&Francis Рейтинг: Цена: 193950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is a book about being a successful manager in the complex hospitality industry. Approaching the subject in the context of personal development, it offers future managers essential knowledge and insight into the opportunities, the constraints, the problems and the solutions that face management at any level in the industry.
Автор: Riley Название: Managing People in the Hospitality Industry ISBN: 1138296880 ISBN-13(EAN): 9781138296886 Издательство: Taylor&Francis Рейтинг: Цена: 59190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is a book about being a successful manager in the complex hospitality industry. Approaching the subject in the context of personal development, it offers future managers essential knowledge and insight into the opportunities, the constraints, the problems and the solutions that face management at any level in the industry.
Автор: Ricardo Chi Sen Siu Название: Economic Principles for the Hospitality Industry ISBN: 1138090654 ISBN-13(EAN): 9781138090651 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Economics Principles for the Hospitality industry is the ideal introduction to the fundamentals of economics in this dynamic and highly competitive sector.
Автор: Rob Van Ginneken Название: Hospitality Finance and Accounting: Essential Theory and Practice ISBN: 1138583502 ISBN-13(EAN): 9781138583504 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Hospitality Finance and Accounting provides a uniquely concise, accessible and comprehensive introduction to hospitality, finance and accounting from a managerial perspective. By avoiding unnecessary jargon and focusing on the essentials, this book offers a crucial breakdown of this often overly-complex subject area.
Автор: Rob Van Ginneken Название: Hospitality Finance and Accounting: Essential Theory and Practice ISBN: 1138583480 ISBN-13(EAN): 9781138583481 Издательство: Taylor&Francis Рейтинг: Цена: 193950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Hospitality Finance and Accounting provides a uniquely concise, accessible and comprehensive introduction to hospitality, finance and accounting from a managerial perspective. By avoiding unnecessary jargon and focusing on the essentials, this book offers a crucial breakdown of this often overly-complex subject area.
Автор: Ricardo Chi Sen Siu Название: Economic Principles for the Hospitality Industry ISBN: 1138090646 ISBN-13(EAN): 9781138090644 Издательство: Taylor&Francis Рейтинг: Цена: 193950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Economics Principles for the Hospitality industry is the ideal introduction to the fundamentals of economics in this dynamic and highly competitive sector.
Автор: Baggio Jacopo A Название: Modelling and Simulations for Tourism and Hospitality ISBN: 1845417410 ISBN-13(EAN): 9781845417413 Издательство: INGRAM PUBLISHER SERVICES UK Рейтинг: Цена: 35130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers an essential introduction to the use of various modelling tools and simulation techniques in the domains of tourism and hospitality. It aims to encourage students, researchers and practitioners in tourism and hospitality to enhance and enrich their toolbox in order to achieve a better and more profound knowledge of their field.
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