Автор: Cooper Chris Название: Essentials of Tourism ISBN: 1526494477 ISBN-13(EAN): 9781526494474 Издательство: Sage Publications Цена: 44340 T Наличие на складе: Поставка под заказ. Описание: Will robots take over serving us in hotels? Will flight shaming prevent us travelling in the future? How has the rise of social media impacted upon tourism marketing? – and what has been the impact of airbnb on tourism cities? For answers to these and many other contemporary tourism questions, simply turn to the third edition of Essentials of Tourism by Chris Cooper.
From artificial intelligence, robotics and digital marketing to assessing the impact of events, every tourism student will find this book essential reading for not only grasping the key issues but applying them to real problems faced by professionals in the tourism industry.
The book includes many new case studies from every continent around the world including cases to give you a truly global approach to how tourism theory can be applied in an international context. This is combined with a lively and accessible writing style which will support and guide you through how tourism has been affected and will continue to be shaped by technology, changing government policy and sustainability concerns.
Key features of the new edition:
'Focus on Technology' and 'Focus on Employment' boxes included in every chapter.
Three current case studies included in each chapter to bring context to the reader.
Classic papers - introduces students to relevant academic research and refers to the selected paper throughout the chapter.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Chen, Yong Название: Economics of Tourism and Hospitality ISBN: 0367903679 ISBN-13(EAN): 9780367903671 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть Описание: This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behavior and strategy, and transaction and institution.
Автор: Guilding Chris, Mingjie Ji Kate Название: Accounting Essentials for Hospitality Managers ISBN: 1032024321 ISBN-13(EAN): 9781032024325 Издательство: Taylor&Francis Рейтинг: Цена: 50010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Using an `easy-to-read` style, this book provides a comprehensive overview of the most relevant accounting techniques and information for hospitality managers. It demonstrates how to organise and analyse accounting data to help make informed decisions with confidence.
Автор: Guilding Chris, Mingjie Ji Kate Название: Accounting Essentials for Hospitality Managers ISBN: 103202433X ISBN-13(EAN): 9781032024332 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Using an `easy-to-read` style, this book provides a comprehensive overview of the most relevant accounting techniques and information for hospitality managers. It demonstrates how to organise and analyse accounting data to help make informed decisions with confidence.
Автор: Pike, Steven Название: Destination Marketing: Essentials 3rd Edition ISBN: 0367469545 ISBN-13(EAN): 9780367469542 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.
Название: Destination Marketing ISBN: 1138912913 ISBN-13(EAN): 9781138912915 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Поставка под заказ.
Автор: Cooper Chris Название: Essentials of Tourism ISBN: 1526494477 ISBN-13(EAN): 9781526494474 Издательство: Sage Publications Рейтинг: Цена: 44340.00 T Наличие на складе: Поставка под заказ. Описание: Will robots take over serving us in hotels? Will flight shaming prevent us travelling in the future? How has the rise of social media impacted upon tourism marketing? – and what has been the impact of airbnb on tourism cities? For answers to these and many other contemporary tourism questions, simply turn to the third edition of Essentials of Tourism by Chris Cooper.
From artificial intelligence, robotics and digital marketing to assessing the impact of events, every tourism student will find this book essential reading for not only grasping the key issues but applying them to real problems faced by professionals in the tourism industry.
The book includes many new case studies from every continent around the world including cases to give you a truly global approach to how tourism theory can be applied in an international context. This is combined with a lively and accessible writing style which will support and guide you through how tourism has been affected and will continue to be shaped by technology, changing government policy and sustainability concerns.
Key features of the new edition:
'Focus on Technology' and 'Focus on Employment' boxes included in every chapter.
Three current case studies included in each chapter to bring context to the reader.
Classic papers - introduces students to relevant academic research and refers to the selected paper throughout the chapter.
Автор: Chris Cooper Название: Essentials of Tourism ISBN: 1529778581 ISBN-13(EAN): 9781529778588 Издательство: Sage Publications Рейтинг: Цена: 170010.00 T Наличие на складе: Поставка под заказ. Описание: An introduction to the elements of tourism covering topics such as changing government policy, VR tourism and the metaverse, climate change, sustainable tourism and the Sustainable Development Goals (SDGs). This fourth edition has been updated to include the impact of Covid-19 on the tourism industry.
Автор: Megheirkouni, Majd Название: Essentials of Sport Leadership ISBN: 036725901X ISBN-13(EAN): 9780367259013 Издательство: Taylor&Francis Рейтинг: Цена: 43890.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Megheirkouni, Majd Название: Essentials of Sport Leadership ISBN: 0367259001 ISBN-13(EAN): 9780367259006 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Hall C. Michael Название: Tourism, Public Transport and Sustainable Mobility ISBN: 1845415973 ISBN-13(EAN): 9781845415976 Издательство: Неизвестно Рейтинг: Цена: 62530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers a comprehensive global examination of the relationship between public transport and tourism. It offers a unique analysis of the transport experience and shows how the public transport system, the tourism industry and the environment all benefit when public transport is widely used by tourists.
Автор: Riley Название: Managing People in the Hospitality Industry ISBN: 1138296864 ISBN-13(EAN): 9781138296862 Издательство: Taylor&Francis Рейтинг: Цена: 193950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is a book about being a successful manager in the complex hospitality industry. Approaching the subject in the context of personal development, it offers future managers essential knowledge and insight into the opportunities, the constraints, the problems and the solutions that face management at any level in the industry.
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