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Essentials of Tourism, Cooper Chris


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Цена: 151010.00T
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Автор: Cooper Chris
Название:  Essentials of Tourism
ISBN: 9781526494481
Издательство: Sage Publications
Классификация:

ISBN-10: 1526494485
Обложка/Формат: Hardback
Страницы: 472
Вес: 1.17 кг.
Дата издания: 16.11.2020
Серия: Economics/Business/Finance
Язык: English
Размер: 246 x 171 x 13
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Tourism industry
Рейтинг:
Поставляется из: Англии
Описание: Will robots take over serving us in hotels? Will flight shaming prevent us travelling in the future? How has the rise of social media impacted upon tourism marketing? – and what has been the impact of airbnb on tourism cities? For answers to these and many other contemporary tourism questions, simply turn to the third edition of Essentials of Tourism by Chris Cooper.

From artificial intelligence, robotics and digital marketing to assessing the impact of events, every tourism student will find this book essential reading for not only grasping the key issues but applying them to real problems faced by professionals in the tourism industry.

The book includes many new case studies from every continent around the world including cases to give you a truly global approach to how tourism theory can be applied in an international context.  This is combined with a lively and accessible writing style which will support and guide you through how tourism has been affected and will continue to be shaped by technology, changing government policy and sustainability concerns.

Key features of the new edition:
  • Focus on Technology and Focus on Employment boxes included in every chapter.
  • Three current case studies included in each chapter to bring context to the reader.
  • Classic papers - introduces students to relevant academic research and refers to the selected paper throughout the chapter.



      Новое издание
Essentials of Tourism

Автор: Chris Cooper
Название: Essentials of Tourism
ISBN: 1529778581 ISBN-13(EAN): 9781529778588
Издательство: Sage Publications
Цена: 170010 T
Наличие на складе: Поставка под заказ.
Описание: An introduction to the elements of tourism covering topics such as changing government policy, VR tourism and the metaverse, climate change, sustainable tourism and the Sustainable Development Goals (SDGs). This fourth edition has been updated to include the impact of Covid-19 on the tourism industry.


Hospitality and Tourism Marketing: A global perspective

Автор: Maria Rellie B. Kalacas
Название: Hospitality and Tourism Marketing: A global perspective
ISBN: 1774072637 ISBN-13(EAN): 9781774072639
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 63390.00 T
Наличие на складе: Есть
Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Автор: Chen, Yong
Название: Economics of Tourism and Hospitality
ISBN: 0367903679 ISBN-13(EAN): 9780367903671
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть
Описание: This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behavior and strategy, and transaction and institution.

Название: Hotel Accommodation Management
ISBN: 1138048798 ISBN-13(EAN): 9781138048799
Издательство: Taylor&Francis
Рейтинг:
Цена: 47970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers students a uniquely concise, accessible and comprehensive introduction to hotel accommodation management. International case studies illustrating examples of practice in the industry are integrated throughout along with study questions and other features to aid understanding and problem solving.

Economic Principles for the Hospitality Industry

Автор: Ricardo Chi Sen Siu
Название: Economic Principles for the Hospitality Industry
ISBN: 1138090646 ISBN-13(EAN): 9781138090644
Издательство: Taylor&Francis
Рейтинг:
Цена: 193950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Economics Principles for the Hospitality industry is the ideal introduction to the fundamentals of economics in this dynamic and highly competitive sector.

Hotel Accommodation Management

Название: Hotel Accommodation Management
ISBN: 113804878X ISBN-13(EAN): 9781138048782
Издательство: Taylor&Francis
Рейтинг:
Цена: 168430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers students a uniquely concise, accessible and comprehensive introduction to hotel accommodation management. International case studies illustrating examples of practice in the industry are integrated throughout along with study questions and other features to aid understanding and problem solving.

Tourism, Public Transport and Sustainable Mobility

Автор: Hall C. Michael
Название: Tourism, Public Transport and Sustainable Mobility
ISBN: 1845415973 ISBN-13(EAN): 9781845415976
Издательство: Неизвестно
Рейтинг:
Цена: 62530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a comprehensive global examination of the relationship between public transport and tourism. It offers a unique analysis of the transport experience and shows how the public transport system, the tourism industry and the environment all benefit when public transport is widely used by tourists.

Economic Principles for the Hospitality Industry

Автор: Ricardo Chi Sen Siu
Название: Economic Principles for the Hospitality Industry
ISBN: 1138090654 ISBN-13(EAN): 9781138090651
Издательство: Taylor&Francis
Рейтинг:
Цена: 42870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Economics Principles for the Hospitality industry is the ideal introduction to the fundamentals of economics in this dynamic and highly competitive sector.

Managing People in the Hospitality Industry

Автор: Riley
Название: Managing People in the Hospitality Industry
ISBN: 1138296864 ISBN-13(EAN): 9781138296862
Издательство: Taylor&Francis
Рейтинг:
Цена: 193950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is a book about being a successful manager in the complex hospitality industry. Approaching the subject in the context of personal development, it offers future managers essential knowledge and insight into the opportunities, the constraints, the problems and the solutions that face management at any level in the industry.

Hospitality Finance and Accounting: Essential Theory and Practice

Автор: Rob Van Ginneken
Название: Hospitality Finance and Accounting: Essential Theory and Practice
ISBN: 1138583502 ISBN-13(EAN): 9781138583504
Издательство: Taylor&Francis
Рейтинг:
Цена: 42870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Hospitality Finance and Accounting provides a uniquely concise, accessible and comprehensive introduction to hospitality, finance and accounting from a managerial perspective. By avoiding unnecessary jargon and focusing on the essentials, this book offers a crucial breakdown of this often overly-complex subject area.

Hospitality Finance and Accounting: Essential Theory and Practice

Автор: Rob Van Ginneken
Название: Hospitality Finance and Accounting: Essential Theory and Practice
ISBN: 1138583480 ISBN-13(EAN): 9781138583481
Издательство: Taylor&Francis
Рейтинг:
Цена: 193950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Hospitality Finance and Accounting provides a uniquely concise, accessible and comprehensive introduction to hospitality, finance and accounting from a managerial perspective. By avoiding unnecessary jargon and focusing on the essentials, this book offers a crucial breakdown of this often overly-complex subject area.

Improving sustainability in the hospitality industry

Автор: Melissen, F.w. (frans) Sauer, Lieke
Название: Improving sustainability in the hospitality industry
ISBN: 113805769X ISBN-13(EAN): 9781138057692
Издательство: Taylor&Francis
Рейтинг:
Цена: 193950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book specifically addresses the links between operations, tactics and strategy from a sustainable development perspective and moves beyond describing what is to reflect on what could be or even what should be, thus providing students with a concise guide for improving sustainability concepts and businesses in the hospitality industry.

Managing People in the Hospitality Industry

Автор: Riley
Название: Managing People in the Hospitality Industry
ISBN: 1138296880 ISBN-13(EAN): 9781138296886
Издательство: Taylor&Francis
Рейтинг:
Цена: 59190.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is a book about being a successful manager in the complex hospitality industry. Approaching the subject in the context of personal development, it offers future managers essential knowledge and insight into the opportunities, the constraints, the problems and the solutions that face management at any level in the industry.


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